3. 5 things that define a pro blogger
1. Consistency
2. Traffic
3. Engagement/Community
4. Reputation
5. Profit
- Maintains a blog in which they write or post original content on a regular
basis
- Has a relatively large number of subscribers and receives a lot of traffic on
their blogging site
- Has an established and active readership which produces high levels of
engagement through comments and content-sharing
- Is regarded as the authority or expert in the field or industry that they blog
about
- Earns a living or accumulates a large amount of money through blogging
either directly (i.e.paid membership sites, ad revenue etc.) or indirectly (book
sales, endorsements etc.)
4. 3 EXAMPLES OF PRO BLOGGERS
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1.Seth Godin
(Best-selling author, markerter, entrepreneur, blogger)
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Nature of Blog
1. Content about the marketing of ideas, entrepreneurship
2. Offers inspiration to fellow marketers & entrepreneurs
3. Promotion of own ideas, books
4. Exhibits his expertise in relevant fields
7. 3 EXAMPLES OF PRO BLOGGERS
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2. Kristi Hines
(Freelance Writer, Social Media Strategist, Blogger)
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Nature of Blog
1. Content about SEO, web analytics, SM & content marketing
2. Advise on successful blogging
3. Affiliate advertising
4. Marketplace for self-produced ebooks
10. 3 EXAMPLES OF PRO BLOGGERS
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3. Pete Cashmore
(Founder/CEO of Mashable, Former Blogger)
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Nature of Blog
1. Content about social media, biztech, design & lifestyle
2. Advise, tutorials, ebooks about fields of expertise
3. Lots of advertising, affiliate ads
4. Downloads, summits and other events
13. BENEFITS OF PRO BLOGGING TO INDIVIDUALS
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1. Pro bloggers are considered experts in their field and are often invited to
speak at related events which allows them to accumulate extra income
2. One can earn a living or make significantly large profits using blogging as a
platform
3. A blog can also be used as a marketplace whereby the blogger can sell or
promote their work
4. Pro bloggers are retweeted and largely shared on social media which
translates to popularity and influence
5. Blogging allows pro bloggers to develop multiple skills as required of anyone
who works online i.e. sourcing images, video, creating infographics etc.