This push notification was done with an objective of brand awareness. If you wanna learn more about marketing you can subscribe to my YouTube channel and follow me on Linked In. - I upload 1 video content per week on YouTube - https://bit.ly/SubscribeSindhuBiswal - And 2 content per week on Linked In.

1. Conversational
Push
Notifications
that I did at
SINDHU BISWAL

2. I was promoting Rohan Joshi's LIVE
interactive trivia show.
called,
THIS WEEK IN MOVIES

4. I sent a PN --- 'This Week in movies feat. Roshan Joshi is LIVE now.
Tap to play.'
One day,
during a live stream!
instead of Rohan Joshi

5. And after sometime, I gotta a call from Rohan's
manager saying,
"WHAT HAVE YOU GUYS DONE? WHY ARE PEOPLE MAKING
FUN OF ROHAN'S NAME ON TWITTER?"
😡😠

6. The beauty of a push notification
campaign is -
You can't unf*ck the
f*ckup you have done.

7. I checked our Twitter and Instagram handle. There
were more than 200+ jokes around the typo.
Looked like the day with highest ER in the history of
Insider.

8. There was silence at my desk. And I thought, I am gonna
get fired.
I took the whole day to create a plan to handle this.

9. The Rohan Joshi
Typo Campaign

10. We made 4 typos of Rohan Joshi that would
possibly create a conversation on social.
Why 4?
1 month campaign, once a week

11. Week 1: Rogan Joshi
Week 2: Mohan Joshi
Week 3: Trojan Joshi
Week 4: Jogan Joshi

12. PN open rates jumped by 3%.
Hundreds Tweets, Insta stories were made around this.
What happened?

13. This gave us an idea that we can create a
product to social media engagement loop.
Also, saved my job and got a raise 😅

14. We created a conversational push
notifications campaign that
could create UGC.
Combining personalization with
strong copywriting.

15. Even after the campaign,
people kept DMing Rohan.

16. The moment we
went outdoor for
free 😅

17. Simpler the campaign,
wider the reach.