TATA salt presentation

1. NAME:- SUZZANE CABRAL, PRACHI CHAUDHARY, SUKHRAJ
CHOUDHARY, BHAVANA CHOUDHARY,DIMPLE CHOUDHARY,MAHIMA
DAS, ROSHAN METHA, AISHWARYA DHAMAL ,SNEHA EKBOTE, PARTH
GAVADE
ROLL NO:- 11 TO 20
TOPIC NAME:- TATA SALT (Tata Namak
Desh ka Namak)

2. Tata salt was the first iodized salt brand in India tata salt was launched in 1983 by tata chemicals
Natarajan Chandrasekaran is the owner of tata salt they start their journey as a part of a movement
which was held to counter the iodine deficiency diseases in India tata salt was ranked 316th among the
most trusted brands in India they slowly improved their quality of product and maintain their position
in the market since then, the brand ranked 2nd position in the year 2015, according to the brand trust
report released by trust research advisory gradually the brand has become famous and expanded
their business by exporting their products to other countries.
For over 30 years, this brand has sold their products and gained recognition this strong base of
recognition and customer loyalty has enabled it to become the biggest salt brand in India Today 92%
of the country’s population is iodized and about 78% adequately iodized (15ppm) the tata salt story is
so powerful that when it comes to supermarket path, the average Indian consumer won’t look
beyond tata here’s why 35+ years later tata salt is still the “Desh ka Namak”

3. 7 P’s of marketing mix
1. product
Product name :-(iodized salt) tata salt
Tata iodized salt is one of the most important ingredients used in Indian households it adds a Flavour
to the dishes tata’s are hugely respected for their business ethics in india it has made its mark in
india where every common man in india has heard about ‘tata’ this is where tata salt has taken full
advantage of its brand they added the name of tata before their salt so that the customer can rely on
this product without a second thought In 1983, the salt market was very immature , most of the
businessmen were selling unprocessed salt or direct sea salt tata’s identified this loophole and
started working on it they improved their product to a great extent, they worked with the nutrition
department of the government of india in research they found that Indian people were deficient in
iodine thus they found that Indian people were deficient in iodine thus thy come up with iodised salt
product tata not only improved the product but also marketed the nutrient value of iodine to the
common people
The offered salt is generally used in the homes, restautrants ,hotels and many more places for
preparing food items it is checked on various quality parameters to ensure its purity apart from this
the offered tata salt is safely packed to retain its freshness and long shelf life it contains iron and
iodine that is highly beneficial for health

4. 2. Price
Price plays on important role in creating demand for the product if the price of the product is too high
it will affect the demand for the product and it is too low then it will affect the product profitability of
business
Pricing strategy plays very important role in business because it is one that brings revenue for any
product ,the pricing strategy depends on the below mentioned factors:-
Customer value hierarchy
Consumer buying decision process
Competition and industry life cycle
Product hierarchy
Good quality of product helps to gain the trust of the comers tata salt has produced the best quality
of salt from the beginning of their journey the price of the product has always been reasonable
because of this price strategy the brand has gained customers from every class
Price of tata salt in 1983 was RS.2 per kilogram current price of tata salt is RS.28 per kilogram

5. 3.Promotion
For marketing the product and to increase the profitability of the product tata company
“changed the word salt TO NAMAK”
Generally other salt companies marked their product by the word ‘salt’ in 1983 as the majority of
people in India are hindi speaking people, they get more connected with hindi words apart from that
salt is a commodity which generally associates with one’s country they connected people with the
jingle “Namak to tata ka, tata namak”
For increasing their promotion they used marketing strategy of appointing marry kom as a brand
ambassador of tata salt tata salt choose marry kom to representor generally brands used famous
actors and achesles to brand themselves but tata over here made a unique choice they decided to put
forward an internationally reknowed athlete to represent their company marry kom was also a
national player and also symbolized national asset and trigged petroitic emotion in the customer they
used the tag line ‘maine desh ka namak khaya hai ‘ this tagline valiclated their product in terms of
quality
They launched new product,
Tata salt now brought a number of new salt products like tata salt plus tata salt lite, this products are
based on nutrient advancement like iodine plus, iron and low sodium iodized respectively
This way tata salt promoted their product which will increase the product base and thus increasing
revenue

6. 4. place:-
Tata salt was launched in the year 1983 by tata chemicals as India’s first packaged iodized salt brand the
brand is now the biggest packaged salt brand in India ,with a market share of 17% tata salt sells it
product all over the India tata salt operates its product in many countries like Asia, Europe, Africa and
North America TCL has a strong Distribution network across India it operates in farm product sector has
more than 2300 distributers and about 40 thousand retail shops across India which covers more than
80% of Indian districts
tata salt has the benefit more than 5 million farmers across India tata salt lite has 15%lesser sodium
compared to regular salt for a healthy lifestyle without compromising with the taste of your dishes tata
salt has get losses by during pandemic period for restaurants ,hotels etc and also loss due to 217 billion
with tata salt commanding a market share of RS. 3.74 billion

7. 5. Packaging:-
Packaging is one of the most important part of any type of product if he
wants to capture the market and attract more and more number of
consumer. Tata has brought wide number of ranges in their product and
people can identify very easily by seeing their colour.
EG- Regular Tata Salt comes in Orange colour packaging and rock salt is
pink colour while tata salt lite comes with green colour earlier there use
to be lot of problems in tata salt packaging because plastic quantity was
not very good and it became advantage for other companies to capture
the market packaging of their salt

8. 6.Positioning
Positioning refers to the place you want your brand or product to have within particular target
market more specifically the process of marketing positioning and brand positioning involves how you
market your brand a product to consumers to achieve that position
Types of positioning :- 1 ) market positioning
2) product positioning
3) brand positioning
4) price positioning
5) competitor positioning
Tata salt was ranked 316th among the most trusted brands in India they slowly improved their quality
of product and maintain their position in the market since then , the brand ranked 2nd position in the
year 20015 , according to the brand trust report Realsed by trust research advisory

9. 7. People:-
People in the marketing mix refers to anyone directly or
indirectly involved in setting a product or service
desigining,marketing , mangining teams , representing
customer recruiting and training tata salt is india’s first
branded salt tata salt pioneered the branded salt movement
in india in 1983 they are not just the brands that are most
familiar they are the brands that consumers belive provide
quality and reassurance due to the swadeshi movement
people tend to promote the product which is notive to their
country

10. Marketing strategies/conculsion:-
tata salt have now brought a number of new salt
plus the salts are marketed based on the nutrient
advacements this way tata salt is increasing its
product base and thus increasing revenue
tata salt has a strong and healthy production
process that follows strict quality standards to
ensure the purity of its product
overall tata salt marketing strategy has helped it to
establish itself as the leading salt brand in india and
continue to grow in the market