1. Simon Mark Brown
Springfield, Station Road, Sway, Hampshire, SO41 6BA
H: 01590 682265 M: 07740 699953
Email: sbr8v@aol.com
www.linkedin.com/in/simonmarkbrown1
PROFILE
A very experienced Senior Leader within the banking Industry with a significant and proven track
record of results. Simon is self-aware and takes responsibility to build own impact and plays to his
strengths, an individual with high level of integrity with a very positive attitude that creates an open
and truthful relationship with his people. Simon takes a very customer centric approach to his
business, ensuring the customer remains at the heart of his team whilst balancing this with the
obvious commercial needs of the business.
CAREER HISTORY
Regional Bancassurance Manager – Lloyds Bank
South West/Central & South Regions September 2012 – current
Successfully lead the specialist sales performance through line management of Local
Bancassurance Managers who managed the Financial Consultants across two regions within
Lloyds Bank, the latter being 24% of the bank. Close stakeholder management at Director level to
gain agreement to the overall strategy, whilst balancing the obvious needs to deliver profit whilst
being both customer and risk centric at all times.
• Delivered significant improvements in both Activity & Productivity at FC level in both regions, with
the latter (Central & South) moving from bottom nationally to top quartile within 7 months
• Develop positive relationships with Regional and Local Directors ensuring that the Bank's
strategy, plans and policy are clearly understood, issues surfaced and addressed appropriately
and agreed action plans were implemented effectively
• Significant development of management to identify areas of under-performance, ensuring these
were tackled along with focus on key succession planning to ensure a sustainable business
• Appointed national proponent for 1st Year Attrition across the entire Mortgage and
Bancassurance business. Created a strategy for recruitment and retention across the business
unit. Large reductions in turnover evidenced and increased satisfaction evidenced
• Implemented a key communication strategy to increase overall engagement within the region,
this resulted in the highest ever participation rate at 83% and the highest ever engagement score
at 85
• Moved forward overall sales numbers through business planning, resulting in significant year on
year growth in gross business volumes, circa 115% in a shrinking market
• Overall Service metric moved to highest level of customer satisfaction with a top national position
delivered from Q2 2014 through to Q4
• Key communication programme delivered to further engage the wider team, fantastic feedback
revived through the various methods utilised - Conferences, Telecoms, Open-forums and regular
be-spoke 121s, mentoring and development sessions

2. • Conduct Risk programme implemented with quick and full adherence across the entire region,
99% compliance at the end of September 2014
Local Director – Lloyds Bank January 2006 – September 2012
• Successfully lead 6 Local Director Teams across England & Wales - Average of 25 branches
with 300 FTE per team
• Motivated the team to achieve sales and service results, ensuring that this fits with both Risk and
Compliance standards.
• Consistent top 10 national sales performance/volumes and consistent top quartile scorecard
delivery
• Massive improvement in seller productivity, highest in the region and beating Wales & West and
Bank averages each week
• Drove significant improvement in the Service scores, 2nd best improver within Wales & West
• Significant campaigns delivered and all within top quartile
• Increased One Best Way scores (Process measures) above 4.2 and at record high
• Implemented a Staff Development programme which was adopted in many groups with Network
• Significant improvements in overall Conduct Risk management
• All costs contained within set budgets
• Highest score in the Staff Advocacy and loyalty through clear leadership/engagement
• Exceeded Profit targets each year and top quartile for the year
Head of Customer Development – Lloyds TSB Scotland June 2004 – January 2006
Regional Director – Private Banking
• A dual role covering marketing for Lloyds TSB Scotland, product development along with being
the RD for the Private Banking division, my role was to create the strategy for significant growth.
Branch Director – Lloyds TSB Scotland October 2002 - June 2004
• I lead the South Scotland Retail Network which consisted of 18 branches from Largs to Stranraer
and across to Dumfries.
Area Regulated Sales Manager – Lloyds TSB Scotland March 2001 – October 2002
• I was responsible for the Regulated Sales Team across the whole of Scotland. Overall I had 12
direct reports and a wider team of 140 consultants providing advice on the range of financial
products from Scottish Widows.
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QUALIFICATIONS/EXPERIENCE
• FCIBS - Fellow of The Chartered Institute of Bankers
• ACIBS - Associate of The Chartered Institute of Bankers
• CeMAP - Certificate of Mortgage Advice and Practice
• Cert CIB - The Banking Certificate
• FPC - Financial Planning Certificate 1,2 & 3
HM Inspector of Prisons
Lay Associate Prison Inspector - I worked with the HM Prison Inspectorate team and visited 2/3
Prisons in Scotland each year. My findings as an impartial observer on Prison conditions formed
part of the annual reports which was presented to the Justice Minister
West Lothian Youth Theatre
Non-Executive Director - I was a Non-Executive Director for WLYH and supported the board and
management to expand the services that were being offered. My role was advice and to guide the
Board on finance, branding and marketing