1. Shynil Hashim
In a nutshell A marketing communications professional with over 9 years of experience
having worked across a range of brands and categories. An Apple fanboy.
Work Experience • Amber Communications, Dubai Media City since April 2010.
Account Director on brands like Himalaya Herbals, Samsonite, Al Ain
Dairy, Himalaya Healthcare and American Tourister.
Have worked on 360 degree campaigns for various products of Himalaya
Herbals, American Tourister, Al Ain Dairy and Samsonite that have
exceeded set sales targets and also met desired business objectives.
Some noteworthy campaigns I have been part of –
• ‘Blood Bomb’ – Launched Himalaya Herbals’ range of gum
expert toothpastes in UAE and KSA. Being one of the last entrants
to the category, saw an opportunity in positioning the brand as a
popular gum player. The iconic TVC stood out in the category
thanks to unique idea of “blood bomb”.
• ‘Fresh Milk TetraPak’ – Al Ain Dairy is the first and perhaps the
only fresh milk brand to have a TetraPak packaging. The
campaign required announcement and also ensure no loyalists
were isolated. Not only did the brand meet its objective, but also
gained market share.
• ‘Fight Pimples, Prevent Marks’ – Himalaya Herbals Neem Face
Wash is one of the top 3 face wash brands in the region. It was
about time that the brand gained fresh users and also moved shares
to further grow. For the first time, the brand targeted teens, a
young audience, it had never spoken to. The result of this
campaign is that it is today the No. 1 face wash in UAE.
Job responsibilities include liaising between the client and a range of
agency staff, overseeing the status of advertising campaigns, presenting
creative work to clients, meeting deadlines and prioritizing tasks, handling
budgets and managing campaign costs, monitoring the profitability of
accounts, monitoring the effectiveness of campaigns, formulation of
PB No 502161,
Dubai Media City, UAE
00 971 5555 31682
shynilhash@gmail.com

2. marketing communication strategies etc.
• DraftFCB + Ulka, Bangalore as Account Supervisor from August 2009 –
March 2010. Worked on Wipro brands like Santoor and Chandrika.
• TBWAIndia, Bangalore/Kochi as Account Supervisor from August 2007-
July 2009.
Worked on brands like Malayala Manorama, Tata Goldplus and IBS
Software.
• Stark Communications, Kochi from June 2006 to July 2007. Joined the
company as a Junior Account Executive and was promoted as Account
Executive.
Worked on brands like Jayalakshmi, Double Horse and Dhathri Winsmart.
Education Master of International Business
2004 - 2006 School of Management Studies, CUSAT, Cochin, India
Bachelor of Computer Applications
2001-2004 MVJ Rajalakshmi College, Bangalore, India
Indian School Certificate
1999-2001 Sreepuram Junior College, Kannur, India
Indian Council of Secondary Education
1999 Seventh Day Adventist English High School, Idukki, India
Certifications Completed a short course in “Digital Marketing Management” from Web
Marketing Academy, Bangalore, India in Feb-March 2013.
Personal Details Date of Birth 09 April, 1982
Marital Status Married
Nationality Indian
Passport Z2699212
UAE Driving License Yes
Visa Resident
Languages English, Malayalam and Hindi
Strengths Good communication skills, fast learner, highly spirited and a good team player.
References
To be furnished up on request.