This document discusses EgyptAir's service marketing mix (7 Ps) - Product, Price, Place, Promotion, People, Process, and Physical Evidence. It provides details on each P, including that EgyptAir offers core transportation services along with supplementary services like food and entertainment. It also discusses how EgyptAir determines pricing, distributes tickets through various channels, conducts promotions, trains employees to focus on customer satisfaction, and uses physical cues on aircrafts and in offices.
2. Introduction :
Services are distinguished from products mainly
because they are generally produced at the
same time as they are consumed, and cannot be
stored away or taken.
An enhanced marketing mix needs to be
deployed. Its Not About Simply Reaching Out to
Customers With the Right Service. But, Its Also
About Creating That Right Desire to Possess
The Service.
Services are Deeds, Processes, and
Egyptair Service Marketing Mix (7
Ps)
3. EgyptAir :
- EgyptAir is the world-famous , national airline
of Egypt, based in the city of Cairo .
- Over 80 years , has experienced , When
EgyptAir started operation on 7th May 1932 .
- Currently , EGYPTAIR has 73 aircraft serving
85 destinations in 60 Countries with over 1200
weekly flights .
Egyptair Service Marketing Mix (7
Ps)
4. Product Price Place Promotion People Process
Physical
Evidence
Egyptair Service Marketing Mix (7
Ps)
5. Product Price Place Promotion People Process
Physical
Evidence
Egyptair Service Marketing Mix (7
Ps)
6. Product :
Egyptair Service Marketing Mix (7
Ps)
Core
• Transportation
Supplementary
• Check in
• Food on board
• Connecting flight
• Complementary gifts
• In-flight entertainment
• Frequent flier
programs
Augmented
• Online booking
• Variety of meal
options
• Pick up and drop
service
• Mobile ticketing
8. Price :
Based on :
Class of travel
Load factors
Date of travel
Day of travel
Profit margins
Competitors pricing
Egyptair Service Marketing Mix (7
Ps)
9. Place :
Egyptair has a wide distribution channel that
gives easy access to its customer.
Tickets can be booked through various channels
:
Direct office (Domestic or Global)
Tour Offices
Travel Agency
Egyptair Service Marketing Mix (7
Ps)
11. Egyptair Service Marketing Mix (7
Ps)
Promotio
n
Advertising
Sales
Promotion
Direct
Marketing
Personal
Selling
Public
Relation
WOM
Promotion :
12. Promotion :
1- Advertising :
Media & Press Releases
Egyptair Service Marketing Mix (7
Ps)
Promoti
on
Advertising
Sales
Promotion
Direct
Marketing
Personal
Selling
Public
Relation
WOM
13. Promotion :
2- Sales Promotion :
- Premiums and gifts
- Fairs and trade shows
- Exhibitions
- Coupons
- Rebates
- Entertainment
Egyptair Service Marketing Mix (7
Ps)
Promoti
on
Advertising
Sales
Promotion
Direct
Marketing
Personal
Selling
Public
Relation
WOM
14. Promotion :
3- Direct Marketing :
- Email
- Telephone
- Telemarketing
- E-shopping
- Catalogs
Egyptair Service Marketing Mix (7
Ps)
Promoti
on
Advertising
Sales
Promotion
Direct
Marketing
Personal
Selling
Public
Relation
WOM
15. Promotion :
4- Public Relation :
- Sponsorship in charities events
- Sponsorship in public events
- Branding
- Handle crisis
Egyptair Service Marketing Mix (7
Ps)
Promoti
on
Advertising
Sales
Promotion
Direct
Marketing
Personal
Selling
Public
Relation
WOM
16. People :
It’s important element for any service firm because
customers can’t separate the product or service from the
staff members who represent the business and aiming
to customer satisfaction.
In EgyptAir they increase staff awareness through :
Training courses given to employees in collaboration
with major training centers inside Egypt and world
wide .
Setting an annual plan for staff training .
Working on culture change .
Provide customers with unparalleled service “new
department has been established for customer
Egyptair Service Marketing Mix (7
Ps)
17. People :
Cabin Crew Land
Crew
Egyptair Service Marketing Mix (7
Ps)
19. Land
Arrive at destination
Disembark
Immigration
Bag retrieval
Customs
Leave Airport
Fasten seat belt
Safety demonstration
Informational
announcements
In flight entertainment
(Food, Newspapers,
Audio/Video)
Travel to airport
Check in (Bags, Seats,
Passport)
Passport control
Process :
Egyptair Service Marketing Mix (7
Ps)
Decision to make
trip
Select carrier
Make reservations
Pay
Documentation
Confirmation
Process to gate
Board to gate
Board aircraft
Stow hand baggage
Offers
Membership
Booking as loyal client
Follow up
Book next flight
20. Physical Evidence :
Egyptair Service Marketing Mix (7
Ps)
On The Flight
Aircraft
Seats
Cleanliness
Uniforms
Baggage
Labels or tag
On The Ground
EgyptAir Building
Booking offices
Paper work
Brand logo
Tickets