ethics and integrity

1. RESEARCH ETHICS AND INTEGRITY
RISK ASSESSMENT FORM
FORM A
For all undergraduate Dissertations and Research Projects
FOR OFFICE USE ONLY
To be completed by module leader/supervisor [subject to confirmation by SCREP]
In the opinion of the module leader/supervisor this application falls into
CATEGORY 1 [ ]
CATEGORY 2 [ ]
Please fill in this form, then SAVE IT AS A PDF and submit as instructed by your supervisor
with your project proposal
Your name: Jonnala Karthik Nagendra Sagar
Student number: 21450092 Your email address: 21450092@student.uwl.ac.uk
Name of supervisor: Cristina Maxim
Title of project: Impact of Airbnb on tourism sector, UK
Date: 07-04-2022

2. SECTION A
PROJECT DESCRIPTON
Please answer the following questions:
1. Do you intend to involve human participants in the conduct of your research? If no, please
skip questions 1a & 1b.
☐ Yes ☐No
1a. Does your research involve vulnerable adults (who are or may be for any reason unable to
take care of themselves, or unable to protect themselves against significant harm or
exploitation) or under-18s?
☐ Yes ☐No
1b. Could your research potentially expose you, anyone assisting you, or participants to
physical, psychological and/or emotional harm? (see Section B, Question 9)
☐ Yes ☐No
2. Will your research involve travelling to geo-politically unstable regions/countries (e.g. areas
affected by war, civil unrest, natural disasters, or listed as unadvisable to travel by the UK
government)?
☐ Yes ☐No
3. Will your research involve access to security-sensitive material? (see the University’s
Research Ethics Code of Practice 2018 for a definition of security-sensitive materials and
Section B, Question 9 of this form)
☐ Yes ☐No
This proposal must be completed with the assistance of your supervisor/module
leader/tutor. You can change the size of the boxes (below) by typing or deleting as
necessary.
It is very important to convey with clarity:
• Your research questions/the problem/the theme or topic you are investigating (what
you are proposing to do and to find out or to create)
• The methodology or technical approach (for projects comprising in whole or in part
the creation of an artefact) you will adopt – methods, number of participants, who
the participants (if any) will be, survey instruments used, technology and equipment
employed etc.; and what questions you are planning to ask your respondents (if
applicable); how you will deal with technical challenges.

3. SECTION B
Only complete if you answered YES to Q1 in Section A.
WHERE APPROPRIATE TO YOUR CHOSEN TOPIC/RESEARCH: YES NO N/A
1 Will you describe in writing the main procedures to participants in advance, so that
they are informed about what to expect? A copy of this must be attached to this
application
✓
2 Will you tell participants that their participation is voluntary? ✓
3 Will you obtain written consent for participation and include within this that they have
a right to withdraw at any point? A copy of this must be attached to this application
✓
4 If the research is observational, will you ask participants for their consent to being
observed?
✓
5 With questionnaires, will you give participants the option of omitting questions they
do not want to answer?
✓
6 Will you tell participants that their data will be treated with full confidentiality and
that, if published, it will not be identifiable as theirs? This should be evidenced in the
consent form and (if applicable) with a signed copy of UWL’s data management
form, attached to this application.
✓
7 Will you debrief participants at the end of their participation (i.e. give them a brief
explanation of the study)? A copy of this must be attached to this application
✓
8 Will your project involve deliberately misleading participants in any way? ✓
9 If you answered YES to Question 1b (section A) give details on a separate sheet and
state what you will tell your participants to do if they should experience any problems
(e.g. who they can contact for help).
10 Do participants fall into any of the
following vulnerable groups? If they do,
please and tick box 2 overleaf.
Note that you may also need to obtain
satisfactory DBS clearance (or
equivalent for overseas students).
Schoolchildren (under 18 years of age) ✓
People with learning or communication
difficulties
✓
Patients ✓
People in custody ✓
People engaged in illegal activities (e.g.
drug-taking)
✓
Any other groups who could be
reasonably argued as representing any
form of vulnerability – please specify
✓

4. SECTION C
WHERE APPROPRIATE TO YOUR CHOSEN TOPIC/RESEARCH: YES NO N/A
11 Will you be accessing materials which may be considered security-sensitive under the
Counter Terrorism Act (2015)?
✓
12 Does your project involve work with animals? If yes, please tick box 2 below. ✓
[Note: N/A = not applicable]
There is an obligation on the researcher to bring to the attention of the School Ethics Panel any issues
with ethical implications not clearly covered by the above checklist.
PLEASE TICK EITHER BOX 1 OR BOX 2 BELOW AND PROVIDE THE DETAILS REQUIRED IN
SUPPORT OF YOUR APPLICATION. THEN SIGN THE FORM.
Please tick
1. I consider that this project has no significant ethical implications to be brought before the School
Ethics Panel.
✓
2. I consider that this project may have ethical implications that should be brought before the School
Ethics Panel, and/or it will be carried out with children or other vulnerable populations.
I have received guidance on ethical research practices relevant to my subject as part of my preparation for this
module.
Signed ___________________________ Print Name: Jonnala Karthik Nagendra Sagar
Date _______________
(UG Researcher(s))
Signed ___________________________ Print Name: Christina Maxim
Date _______________
(Supervisor)

5. PROJECT OUTLINE
Your name: (first) Jonnala (last) Karthik Nagendra Sagar
Student number: 21450092 Your email address: 21450092@student.uwl.ac.uk
Name of supervisor: Cristina Maxim
Title of project: Impact of Airbnb on tourism industry, UK
Date: 03-04-2022
Introduction to the research
This research focuses on Airbnb and its impact on tourism Industry. Based on the purpose
of the report, the following research questions have been developed:
Research questions
❖ How are Airbnb doing in the tourism industry currently, and challenges they are facing
before and after COVID-19
❖ Examine the reasons why Airbnb customers choose them over other accommodating
competitors
Research objectives
❖ To review the literature about Airbnb and its impact on tourism industry
❖ To investigate the impact of Airbnb on the UK’s tourism sector before and after COVID-
19 pandemic?
❖ To discuss Airbnb trending in the UK’s tourism industry, why and are they still
successful against other competitors in the accommodation sector?
❖ To analyse why customers would choose Airbnb?

6. Method
Method of data collection
Since the topic chosen is broad in nature, quantitative methods will be used as we need
information in numerical values to understand the growth of Airbnb in the tourism sector,
UK. Quantitative methods will be used as we need information in numerical values to
understand the growth in the tourism sector in the UK due to Airbnb.
Participants
Online questionnaires to these participants regarding their influence of Airbnb to travel and
a different set of questionnaires will be sent out to people who have chosen the traditional
hotels over Airbnb to understand their opinion as well. The questionnaires will be sent out
to customers of Airbnb with a thank you note get a high response rate. Further, few structured
interviews will be conducted with the tourism officials in the UK, to receive rich information
and add in extra data to help in the evaluation process.
Sample Size
The sample size for this research will be aimed to collect 100 valid questionnaire who have
used both Airbnb and Hotels and for them to answer a questionnaire in comparing which
they prefer and why. Online questionnaire will be chosen by Convenience sampling. To get
reliable and valuable data, the criteria will be chosen by the experience and the expertise
possessed by the participants. This new research will bring the difference of understanding
how customers feel before and after the COVID-19 pandemic on whether they are confident
and happy with using Airbnb or prefer other accommodation such as hotels, B&B’s.
Analysis
Method of analysis
Quantitative method will be used to analyze the data and adding to that the impact of Airbnb
on the tourism sector in the UK can be understood in the graph comparing years when Airbnb
didn’t exist and the years after, to understand the substantial growth which can be achieved
by secondary data but to understand if the Airbnb is encouraging people to travel and to what

7. extent, surveys should be conducted with the help of office for national statistics and tourism
commissions in the UK to survey the international passengers and tourists entering the
country we can collect the information of their stay and contact the people who have listed
Airbnb in their survey.

8. UWL Participant Information Sheet
Project Title: “Airbnb and its impact on tourism sector”
Thank you for your interest in participating in this research. The purpose of this sheet is to
provide you with the information you need in order to decide whether to participate in this
study. Before you decide to participate, please read the following information carefully. It will
give you a brief overview of the research, and explain what participation means for you.
What is this research about?
The research is about Airbnb and its impact on tourism Industry where it focuses on impact of
Airbnb on the UK’s tourism sector before and after COVID-19 pandemic and the strategies
they are adopting to face the competitors.
The research has received formal approval from the University Research Ethics Committee
(UREC). UREC is the committee that has oversight of all ethical matters relating to research
at the University. If you have any concerns about the conduct of the investigator or any other
aspect of this research project, please contact Chirstina Maxim.
Who is doing the research?
The principal investigator (lead researcher) for this research is Jonnala Karthik Nagendra
Sagar, a student at the University of West London. If you have any further questions about
the research or your potential participation, feel free to contact me by phone or email
21450092@student.uwl.ac.uk
Who can take part?
The target population for this research could have been entirely the domestic and international
visitors of Airbnb, essential above 18 years
What do you need to do?
The questionnaires will be sent out to family and friend and UWL (University of West London)
colleauges with a thank you note get a high response rate. Further, few structured interviews

9. will be conducted with the tourism officials in the UK, to receive rich information and add in
extra data to help in the evaluation process.
What will happen to the information that you give?
The information collected will be used only to produce dissertation and will be kept
confidential. Information collected will be deleted soon after I complete my Master’s Degree.
Will everything you say be kept confidential?
Yes. All forms, questionnaires and computer files will be marked with an identification number
only. I will keep a separate master list of who agrees to take part but this will be kept under
lock and key and only used for research purposes. The information will be used when the
results of the study are published or talked about so your identity will never be revealed in any
reports based on this study.
What if you change your mind about taking part?
Participation in this research is voluntary. You are not obliged to take part and are free to
withdraw at any time. Should you choose to withdraw from the study you may do so without
disadvantage to yourself and without any obligation to give a reason.

10. RESEARCH DATA MANAGEMENT STATEMENT
As a student or member of staff undertaking a research project, I understand that I am
responsible for the following:
• Not collecting data prior to ethical approval.
• Maintaining accurate records of the methodologies used and the results obtained
throughout the research project.
• Ensuring research data is kept in a manner that is compliant with legal obligations, the
University Research Data Management Policy, the Research Ethics Code of Practice and
the University Data Protection Policy and where applicable the requirements of funding
and professional bodies.
• Ensuring backups of data and documents are made and updated at regular intervals during
the research project.
• Ensuring anonymisation of research data containing personal information at the point of
collection where possible. Where personal data cannot be anonymised, all identifying
information must be removed from working files and kept separate in locked filing
cabinets/files or secure password protected electronic folders. Working files must not
contain identifying information.
• Transcribing all video and/or audio data using codes or pseudonyms for the identification
of individuals.
• Ensuring the storage of confidential or personal data, particularly special category
research data is treated with care and is made accessible only to authorised persons.
Electronic folders containing personal data will be password protected. Electronic folders
containing special category data will be encrypted and password protected. This relates to
information concerning a subject's racial or ethnic origin, political opinions, religious
beliefs, trade union activities, physical or mental health, sexual life, or details of criminal
offences.
• Ensuring secure physical storage of personal and/or sensitive personal data in lockable
cabinets.
• Not re-using data for a different purpose unless separate ethical approval is given.

11. • Ensuring secure disposal of research data in accordance with legal, ethical, research
funder and collaborator requirements.
• Unless otherwise required, disposing of research data after the following periods
o UG Students – to be destroyed once marks are ratified by the Assessment
Board
o PG Taught Students – as above unless the project is going to be published (in
which case it should be retained for five years)
o Staff and Research Students– after 10 years or five years after publication
whichever is the greater.
Name: Jonnala Karthik Nagendra sagar
Application ID: 21450092
Project title: Impact of Airbnb on tourism sector, UK

12. QUESTIONNAIRE
1. Gender:
 Male
 Female
 Prefer not to say
2. Age:
 18-25
 26-35
 36-45
 46-55
 Above 55
3. Occupation:
 Student
 Employee
 Entrepreneur
 Other
Please specify: _________________
4. Income
 Below £15000
 £15000- £35000
 Above £50000
5. What accommodation you book for your stay in UK?
 Budget (motel, Ibis, Premier Inn, etc)
 Economy (Mercure, Holiday Inn, Novotel, etc)
 Luxury (Marriott, Four seasons, etc)
 Airbnb listings – if yes, please answer questions 6 & 7
6. Why do you prefer to stay in Airbnb?
__________________________________________

13. 7. Previous experiences of Airbnb?
___________________________________________
8. Have you heard about Airbnb?
 Yes
 No
9. How many times did you book Airbnb for your stay in UK?
 1 - 3
 4 - 6
 Above 7
 Not Applicable/No previous Bookings
10. What type of Airbnb listings did you book for your stay in London between 2015 and
2019?
 Private Room
 Shared Room
 Entire place (house/villa/flat etc.)
 Airbnb plus
 Airbnb luxe
 Airbnb for work
11. What type of accommodation did you book in the past instead of Airbnb?
 Budget hotel
 Mid-range hotel
 Luxury hotel
 Other (please specify_____________)
 Not Applicable/No previous visit
12. How satisfied were you with your stay at the Airbnb in UK?
 Extremely dissatisfied
 Somewhat dissatisfied
 Neither satisfied nor dissatisfied

14.  Somewhat Satisfied
 Extremely Satisfied
13. How likely are you to stay at an Airbnb when you visit London again?
 Extremely unlikely
 Somewhat unlikely
 Neither likely nor unlikely
 Somewhat likely
 Extremely likely
14. What is your review of Airbnb?
 Perfect
 Good
 Acceptable
 Bad
15. As a guest, how do you feel about each item below?
Excellent Satisfactory Not Satisfied
Communicating with
Host, pre-booking
Getting information
on the property, post-
booking
Getting the keys /
check-in process
Getting answers to
questions during your
stay
Checkout process

15. 16. What three things those do you think that Airbnb can give you?
 Price
 Environment
 Location
 Facilities (fitness, Wi-Fi)
 Safety
 Others
Please Specify__________________
17. Do you compare Airbnb and hotels before making your choice?
 Yes
 No
18. What type of accommodation would you book instead of Airbnb?
 Budget hotel
 Mid- range hotel
 Luxury hotel
 Any other Airbnb places
 Other
Please Specify_________________
19. Which factors would have influenced your decision if you were to stay at an Airbnb
accommodation?
 Overall rating of the accommodation
 Host reviews
 Access to public transportation
 Price
 Cancelation policy
 Others
Please Specify____________________
20. How likely would you recommend AirBnB to a friend?
 Likely
 Not Likely

16. 21. Have you had a bad experience, that would make you less likely to use AirBnB again?
 Yes
 No
Please mention (if yes) _____________