What is a Split Test? A split test  (also known as an A/B test) is a marketing strategy where two elements of a marketing campaign are tested against each other to analyze which one will deliver the best results.

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2. What is a Split Test?
A split test (also known as an A/B test) is a marketing strategy
where two elements of a marketing campaign are tested against each
other to analyze which one will deliver the best results.

3. Element Position (Signup form on
the left or right side of the page)
Colors of key elements like the
CTA Button
Images or video
Audience Targeting (Gender,
age, location)
Call to Actions
(Sign Up vs Count me in!)
The Most Common Split Test
T h e M o s t C o m m o n S p l i t T e s t
Most Useful Benefits Of Facebook
Split Testing..!
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4. What Facebook AD Elements Should You A/B Test
Countries
Ageranges
Genders
Titles
Landing
page
A/B
Test
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5. However, the best A/B testing options really depend on what your goals are.
A/B
Test
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