AB Testing or split testing, is used to make a fair comparison between two versions of a web-page, application, or any other marketing asset.

1. Making Use of
A/B Testing
Method for Digital
Marketing

2. Introduction
AB Testing or split testing, is used to
make a fair comparison between two
versions of a web-page, application, or
any other marketing asset.
This is done to see which version
performs better.
As for A/B Testing in digital marketing,
you can track the interaction of visitors
with two different pages or tools, and see
which version attracts more users.

3. How to Implement
A/B Testing?

4. • Set specific goals/objectives
• Select the pages to test
• Choose elements for the test
• Select the variant
• Choose the A/B Testing tools
• Design, run, analyse the test

5. Types of Elements You Can Test
• Headlines and media
• CTA (call-to-action)
• Size of the content
• Landing pages
• Product descriptions

6. Choosing Experiment Zone
Companies using this method have a much
higher marketing returns as compared to the
ones who have never used it. Also, this method
will not just optimize your website, but also tell
you the best variant that pulls in more
users/customers.
Learn about the best A/B Testing tools for your
Conversion Optimization Toolkit (paid and
free) by following this link
https://experimentzone.com/blog/ab-testing-
tools/.
The experts at Experiment Zone can empower
you to uncover and solve problems keeping
customers from finding and buying products
on your e-commerce website.