3. Ed Sheeran as one of the biggest fans of Heinz
ketchup.
Sheeran already had a tattoo of a Heinz Ketchup bottle
on his right arm.
The Grammy award winner loves Heinz Ketchup so
much, that the content of the commercial is written by
him.
About
4. PRINCIPLE OF PERSUASION
1- Aristotle Principle
• ETHOS
This ad appeals to an audience by highlighting credibility.
2- Robert Cialdini Principle
• Social proof
Approval or endorsements from celebrities.
• Liking
Shows the sense of similarity.
5. How this is a Persuasive advertisement?
Able to convince potential customers to buy the featured product.
A new version of ketchup,“Edchup” was released as a limited edition.
‘Ed Sheeran X Heinz’ bottle, featuring Sheeran’s Heinz tattoo.
The plot of the ad makes the viewers think ‘There has to be something
about ketchup a celebrity chooses over fancy sauces they can enjoy’.