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Customizing your Audience Dashboard | How to build effective visualizations for audience-based reporting - with SKY UK

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Shoaib Alam

The document contains a table with data on impressions and clicks from various digital marketing segments run on the Sky Sports app and website. There are segments for different sports like cricket, football, golf etc. as well as segments for visitors who viewed sports categories but did not make a purchase. The data shows the number of impressions and clicks for each segment run by the marketing partner AppNexus. It also includes contact details for two people at the end.

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Online Product Online Publisher DMP Segment DMP Segment ID Impressions Clicks Sky Sports AppNexus Customer Abandon Basket - Sports 4275670 300,343 171 Sky Sports AppNexus Matched - Shop Visitor Without Sports SPM Cricket HIGH 9245027 6,831 5 Sky Sports AppNexus Matched - Shop Visitor Without Sports SPM F1 HIGH 9245545 30,130 18 Sky Sports AppNexus Matched - Shop Visitor Without Sports SPM Football HIGH 9244720 22,704 14 Sky Sports AppNexus Matched - Shop Visitor Without Sports SPM Golf HIGH 9245423 7,083 3 Sky Sports AppNexus Matched - Shop Visitor Without Sports SPM PL HIGH 9245540 7,621 5 Sky Sports AppNexus Matched - Shop Visitor Without Sports SPM RugbyL HIGH 9245446 6,581 5 Sky Sports AppNexus Matched - Shop Visitor Without Sports SPM RugbyU HIGH 9245452 10,718 7 Sky Sports AppNexus Matched - Without Sports 1849477 837,117 631 Sky Sports AppNexus Matched - Without Sports SPM Cricket HIGH 9214939 24,088 12 Sky Sports AppNexus Matched - Without Sports SPM F1 HIGH 9215066 213,368 93 Sky Sports AppNexus Matched - Without Sports SPM Football HIGH 9214910 271,741 161 Sky Sports AppNexus Matched - Without Sports SPM Golf HIGH 9214945 16,220 14 Sky Sports AppNexus Matched - Without Sports SPM PL HIGH 9215018 46,526 33 Sky Sports AppNexus Matched - Without Sports SPM RugbyL HIGH 9214967 24,876 17 Sky Sports AppNexus Matched - Without Sports SPM RugbyU HIGH 9214981 12,302 13 Sky Sports AppNexus Matched DTV LIMA - Basket = Sky Sports Cricket AND NOT purchase 9246104 169 0 Sky Sports AppNexus Matched DTV LIMA - Basket = Sky Sports F1 AND NOT purchase 9246110 472,909 291 Sky Sports AppNexus Matched DTV LIMA - Basket = Sky Sports Football AND NOT purchase 9246105 289 0 Sky Sports AppNexus Matched DTV LIMA - Basket = Sky Sports Golf AND NOT purchase 9246108 166 0 Sky Sports AppNexus Matched DTV LIMA - Basket = Sky Sports Premier League AND NOT purchase 9246094 381 0
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sandy.ghuman@sky.uk LinkedIn: https://www.linkedin.com/in/sandyghuman/ salam@adobe.com Twitter: @DMPninja LinkedIn: https://www.linkedin.com/in/shoaibalam/
$10
Customizing your Audience Dashboard | How to build effective visualizations for audience-based reporting - with SKY UK
Customizing your Audience Dashboard | How to build effective visualizations for audience-based reporting - with SKY UK

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Customizing your Audience Dashboard | How to build effective visualizations for audience-based reporting - with SKY UK

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  • 13. Online Product Online Publisher DMP Segment DMP Segment ID Impressions Clicks Sky Sports AppNexus Customer Abandon Basket - Sports 4275670 300,343 171 Sky Sports AppNexus Matched - Shop Visitor Without Sports SPM Cricket HIGH 9245027 6,831 5 Sky Sports AppNexus Matched - Shop Visitor Without Sports SPM F1 HIGH 9245545 30,130 18 Sky Sports AppNexus Matched - Shop Visitor Without Sports SPM Football HIGH 9244720 22,704 14 Sky Sports AppNexus Matched - Shop Visitor Without Sports SPM Golf HIGH 9245423 7,083 3 Sky Sports AppNexus Matched - Shop Visitor Without Sports SPM PL HIGH 9245540 7,621 5 Sky Sports AppNexus Matched - Shop Visitor Without Sports SPM RugbyL HIGH 9245446 6,581 5 Sky Sports AppNexus Matched - Shop Visitor Without Sports SPM RugbyU HIGH 9245452 10,718 7 Sky Sports AppNexus Matched - Without Sports 1849477 837,117 631 Sky Sports AppNexus Matched - Without Sports SPM Cricket HIGH 9214939 24,088 12 Sky Sports AppNexus Matched - Without Sports SPM F1 HIGH 9215066 213,368 93 Sky Sports AppNexus Matched - Without Sports SPM Football HIGH 9214910 271,741 161 Sky Sports AppNexus Matched - Without Sports SPM Golf HIGH 9214945 16,220 14 Sky Sports AppNexus Matched - Without Sports SPM PL HIGH 9215018 46,526 33 Sky Sports AppNexus Matched - Without Sports SPM RugbyL HIGH 9214967 24,876 17 Sky Sports AppNexus Matched - Without Sports SPM RugbyU HIGH 9214981 12,302 13 Sky Sports AppNexus Matched DTV LIMA - Basket = Sky Sports Cricket AND NOT purchase 9246104 169 0 Sky Sports AppNexus Matched DTV LIMA - Basket = Sky Sports F1 AND NOT purchase 9246110 472,909 291 Sky Sports AppNexus Matched DTV LIMA - Basket = Sky Sports Football AND NOT purchase 9246105 289 0 Sky Sports AppNexus Matched DTV LIMA - Basket = Sky Sports Golf AND NOT purchase 9246108 166 0 Sky Sports AppNexus Matched DTV LIMA - Basket = Sky Sports Premier League AND NOT purchase 9246094 381 0
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