Presentation for talk titled Zero Budget Marketing social media and how it can be effectively used for brands, products, social causes at www.octane.in

1. India Against Corruption
The Social Media Story

2. Regular chap in a regular job
Living a 9-5 life but always tried to walk the extra mile

3. Where it started
August –November 2010, a campaign against corruption in
Commonwealth Games. Became a repository for related content

4. Spreading the word through freebies
Sticker of Commonwealth Jhel at a car in Chembur, Mumbai

5. Visual Branding
Aakash Sharma, a senior advertising professional from Lowe Lintas and
McCan Ericsson designed the simple yet instantly recognisable logo

6. More languages, more reach

7. Social Media increases footprint
30 January 2011 – Solidarity meet in support of India Against Corruption
at Union Square Park, New York

8. Instant Connect
30 January 2011 – Overwhelming response to our call in better e-
connected cities like Bangalore, Hyderabad, Chennai, Chandigarh

9. Content is king
Like in other mediums, creativity counts and returns are great

10. Community Building
Empathise, reach out, offer help – in other words, provide speedy
customer service

11. Consistency
Big brands are not built in a day, consistency in service and uniformity of
message is important

12. Facts and Figures
634,895 likes | 52,253,222 friends of fans | 102,028 interactions |
2,295,838 people reached

13. Social media requires participation
In return, it makes you more credible. If they see you, they trust you

14. @janlokpal
Twitter is undoubtedly the most potent social media vehicle for
individuals, organisations, brands

15. Among the top brands
Since September 2011, @Janlokpal has consistently been among top 10
most influential Indian brands on twitter, best position - No. 2

16. Facts and Figures
217,051 followers | 15,093 tweets

17. Key Takeaways
• Zero budget but not zero effort
• Consistency of messaging and engagement
• Top management involvement
• Involving the audience
• Geo-targeting
• Content – trial and error

18. Don’t preach, communicate
Social media is egalitarian, everybody is a peer. Go on, make friends, sell
your idea, it doesn’t cost much!

19. Keep in touch
shivendravats@gmail.com
twitter.com/shivendravats