It includes Political, Economical , Socio-Cultural, Technological , Ecological and Legal Environment.

1. PESTEL ANALYSIS
Presented By:
Sujaya Kumar S
M .Com., NET

2. PESTEL ANALYSIS:-
 POLITICAL ENVIRONMENT
 ECONOMIC ENVIRONMENT
 SOCIO-CULTURAL ENVIRONMENT
 TECHONOLOGICAL ENVIRONMENT
 ECOLOGICAL ENVIRONMENT
 LEGAL ENVIRONMENT

3. 1) Political
Environment :
 Number of political
parties
 Changes in
political system
 Political stability
2) Economic
Environment:
 Economic policies
 Economic systems
 Economic conditions

4. 3) Socio-Cultural Environment:
 Demographical factors
 Family structure
 Traditions and customs
 Life style
 Social class
 Religions
 Social awareness
 Education

5. 4) Technological Environment:
 Methods, Techniques
 Innovation
 Research & Development
 Creativity
 Science and Technology
 Digitalization
 Government Policy On Technology

6. 5) Ecological Environment:
 Availability of natural resources,
 Weather and climatic condition,
 Natural calamities like floods, cyclones,
earthquakes

7. 6) Legal Environment:
(i) Companies Act, 1956
(ii) Foreign Exchange Management Act, 1999
(iii) The Factories Act, 1948
(iv) Industrial Disputes Act, 1972
(v) Payment of Gratuity Act, 1972
(vi) Industries (Development and Regulation) Act, 1951
(vii) Prevention of Food Adulteration Act, 1954
(viii) Essential Commodities Act, 2002
(ix) The Standards of Weights and Measures Act, 1956
(x) Monopolies and Restrictive Trade Practices Act, 1969
(xi) Trade Marks Act, 1999
(xii) Bureau of Indian Standards Act, 1986
(xiii) Consumer Protection Act, 1986
(xiv) Environment Protection Act
(xv) Competition Act, 2002

8.  Thank You…..