A case study on marketing Excellence of Disney under marketing Internship by Proff Sameer Mathur, IIM Lucknow

2. CLASSIC &
MEMORABLE

3. Here comes my FIRST CREATION
Simple Black and White but
With a personality of its own
Which made all the difference.
.

6. Snow White and the Seven Dwarfs (1937) .it is the first full-
length celluloid animated feature film and the earliest in
the Walt Disney Animated Classics series.
International earnings of $8 million during its initial release
briefly assumed the record of highest grossing sound film at
the time.

7. Davy Crockett is a five-part
serial which aired on ABC from
1954-1955 in one-hour
episodes, on the Disneyland
series.

8. oDisney brothers Died.
oCompany stumbled without leadership.
oWorst years for Disney

9. Launched Disney Channel
Launched Touchstone pictures
Launched Touchstone television
Sold classic Disney films on video at
extremely low price

11. WALT DISNEY
STUDIOS
PARKS AND
RESORTS
DISNEY
CONSUMER
PRODUCTS
MEDIA
NETWORKS
INTERACTIVE
MEDIA

18. 1.Global Expansion
2. Target Customer:
Children And Teens
3. Popular brand name
4. Product Diversification
5. Popular Characters
6. Efficiently marketed
across different cultures.
1.Excessive Research &
Development
2.High Investment thus,
High Risk Factor
3.Limited Range & target
audience tip
4.Old brand thus have to
innovate keeping its
heritage intact which is a
huge challenge

21. Created by Shivani Mishra, College
of Engineering and Technology
,Bhubaneshwar for the Marketing
Internship under Prof Sameer
Mathur ,IIM Lucknow.