This Presentation is about a business strategy used to to promote business and give a whole insight of hypothetical business. You can see description of business, specialty, stock, target market, channels of distribution, pricing strategy and growth strategy. This presentation will help students who have Entrepreneurial development as a Subject in college.

1. HYPELANE CLOTHING CO.
Momley
Shawls
Collection
Warmth Like Mother’s Love.
By SHIVANGI

2. Know Us
∙ Our Philosophy
∙ What's In Store
∙ Target Market
∙ Pricing Strategy
∙ Channels of Distribution
∙ Growth Strategy

3. Momley Shawls are unique and
different from usual shawls. Our
shawls are comfortable and warm
without compromising with the trend
and fashion.
And the best part is , its for everyone.
Manufacturing Unit and Store
Location : Outskirts of
Himachal Pradesh

4. Why Momley?
Shawls for every Age
and Gender
For Every Occasion
For every Budget

5. What’s Special ?
Trendy and fashionable shawls
are designed.
Machineries are set up to bring
best designs and prints on
shawls.
Hand made shawls with great
designs are available, for which
women personnel is hired.

6. What’s in STORE
Her
.
Casual
Party wear
Heavy woolen
Designer
Him
Casual
Party wear
Heavy woolen
Designer
Kids
Heavy Woolen
Designer

7. Target Market
Locals of Himachal Pradesh, Jammu ,
Kashmir , Ladakh, Punjab and neighboring
states.
All kind of Income groups with any
age and gender.
Reach Upper middle and higher
income groups

8. Channels of
Distribution
Main Store
Outskirts of Himachal Pradesh
Agents
Belonging to Major States.
Online Selling
Website and shopping Apps
Retailers
In different States

9. Pricing Strategy
For Casual and daily
wear
500 INR to 4000 INR
Heavy Woolen
3000 INR – 8000 INR
Party Wear and
Designer
5000 INR – 20000 INR
Pricing will be different for different
type of shawls

10. Growth Strategy
Local Promotion through flyers
and advertisements.
Online Promotions on social media
and Influencer Marketing.
Distribution centers will be
established in long term.

11. Thank You