This case study was done for a Men's Grooming company. Within the presentation, you will find where the client started, some of their primary challenges, the strategies we implemented, paired with short and long term results.
2. CASE STUDY
THE CHALLENGES
As we know, Facebook ads are not an overnight solution. It takes time to
test, optimize, and scale for accounts to see results. The client had done
some marketing campaigns in the past when they came on board but they
were coming out of one of their lowest months in terms of revenue.
Everything from creating their ideal client avatar, to brand messaging, to
their funnel strategy had to be rebuilt from the ground up. It required
extensive audience research, industry research, and the competitor
analysis to develop the final strategy that would produce results for the
client.
3. We quickly analyzed what was working in the industry by using our competitor research
tools.
Here's a look at our process:
• With the help of the client, we built ideal customer avatars
• Proper pixel installation for building audience
• Created 18 different audiences to test out in the initial phase (TOF)
• We built a full funnel
• We created super offers at the middle of the funnel to bring back customers on the fence
• We used lookalike audiences with narrowed targeting to hit a very targeted audience
• We created a solid abandoned cart email sequence to help increase their store
conversion rate
CASE STUDY
THE STRATEGY
4. During our third month, we doubled
their monthly revenue with a digital
ad ROAS (return on ad spending)
between 2X and 5X.
Email marketing campaigns and
automated email flows attributed to
20% of their increased revenue.
A.M. LLC | Digital Marketing Services
THE RESULTS
