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Media
Regulation
Video game
Major Regularity Bodies
 Pan European Game Information (PEGI)
 It is an European video game content rating system
established to help European consumers make informed
decisions when buying video games or apps through the use
of age recommendations and content descriptors.
 It was developed by the Interactive Software Federation of
Europe (ISFE) and came into use in April 2003
 The PEGI system is now used in 39 countries and is based on
a code of conduct, a set of rules to which every publisher
using the PEGI system is contractually committed.
 PEGI self-regulation is composed by five age categories and
eight content descriptors that advise the suitability and
content of a game for a certain age range based on the
games content (except if the game or app has gamble
mechanics, which automatically makes the game suitable for
anyone with an age of 3 and over)
Is PEGI rating required?
 The game contains depictions of violence. ... Games rated
PEGI 12 can include violence in a fantasy environment or
non-realistic violence towards human-like characters,
whereas games rated PEGI 16 or 18 have increasingly more
realistic-looking violence.
 Age ratings are systems used to ensure that entertainment
content, such as games, but also films, tv shows or mobile
apps, is clearly labelled with a minimum age recommendation
based on the content they have. These age ratings provide
guidance to consumers, parents in particular, to help them
decide whether or not to buy a particular product for a child
The PEGI Content Categories
The game contains depictions of violence. In games rated
PEGI 7 this can only be non-realistic or non-detailed
violence. Games rated PEGI 12 can include violence in a
fantasy environmentor non-realistic violence towards
human-like characters, whereas games rated PEGI 16 or
18 have increasingly more realistic-looking violence.
The game contains bad language. This descriptor can be
found on games with a PEGI 12 (mild swearing), PEGI 16
(e.g. sexual expletives or blasphemy) or PEGI 18 rating
(e.g. sexual expletives or blasphemy)
This descriptor may appear on games with a PEGI 7 if it
contains pictures or sounds that may be frightening or
scary to young children, or on PEGI 12 games with horrific
sounds or horror effects (but without any violent content).
The game contains elements that encourage or teach
gambling. These simulations of gambling refer to games
of chance that are normally carried out in casinos or
gambling halls. Games with this sort of content are PEGI
12, PEGI 16 or PEGI 18.
This content descriptor can accompany a PEGI 12 rating if
the game includes sexual posturing or innuendo, a PEGI
16 rating if there is erotic nudity or sexual intercourse
without visible genitals or a PEGI 18 rating if there is
explicit sexual activity in the game. Depictions of nudity in
a non-sexual content do not require a specific age rating,
and this descriptor would not be necessary.
The game refers to or depicts the use of illegal drugs,
alcohol or tobacco. Games with this content descriptor are
always PEGI 16 or PEGI 18.
The game contains depictions of ethnic, religious,
nationalistic or other stereotypes likely to encourage
hatred. This content is always restricted to a PEGI 18
rating (and likely to infringe national criminal laws)
May contain online interactions. This descriptor was
discontinued by PEGI in 2015, with the majority of
present-day games and all consoles allowing for online
interactions. Still appears for games classified before July
2015.
Introduced in 2018. May contain additional paid content,
such as microtransactions or downloadable content, that
can be purchased with real money inside the game
PEGI and the European Union
 A consumer survey commissioned by ISFE in 2012 demonstrated that the
PEGI age rating labels are recognized on average by 51% of respondents
in 16 different countries (highest: France 72%; lowest: Czech Republic
28%), while 86% of all respondents found them to be clear and 89% found
them useful.
 PEGI is an example of European harmonization. The European
Commission supports the PEGI self-regulation: "PEGI appears to have
achieved good results and PEGI On-line is also a promising initiative,
making of PEGI a good example of self-regulation in line with the better
regulation agenda.
PEGI Online
 PEGI Online is an expansion to the PEGI system. It's
essentially a safety certificate with the purpose to provide
better protection against unsuitable gaming content and to
help parents understand the risks and potential for harm
within this environment.
 PEGI Online is based on four cornerstones:
• the PEGI Online Safety Code (POSC) provisions which
are part of the PEGI Code of Conduct
• the PEGI Online Logo, which can be displayed on websites
that meet the provisions of the POSC
• the PEGI website with information for applicants and for the
general public
• an independent administration, advice and dispute settlement
process
THANK YOU

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Media regulation

  • 2.  Pan European Game Information (PEGI)  It is an European video game content rating system established to help European consumers make informed decisions when buying video games or apps through the use of age recommendations and content descriptors.  It was developed by the Interactive Software Federation of Europe (ISFE) and came into use in April 2003
  • 3.  The PEGI system is now used in 39 countries and is based on a code of conduct, a set of rules to which every publisher using the PEGI system is contractually committed.  PEGI self-regulation is composed by five age categories and eight content descriptors that advise the suitability and content of a game for a certain age range based on the games content (except if the game or app has gamble mechanics, which automatically makes the game suitable for anyone with an age of 3 and over)
  • 4. Is PEGI rating required?  The game contains depictions of violence. ... Games rated PEGI 12 can include violence in a fantasy environment or non-realistic violence towards human-like characters, whereas games rated PEGI 16 or 18 have increasingly more realistic-looking violence.  Age ratings are systems used to ensure that entertainment content, such as games, but also films, tv shows or mobile apps, is clearly labelled with a minimum age recommendation based on the content they have. These age ratings provide guidance to consumers, parents in particular, to help them decide whether or not to buy a particular product for a child
  • 5.
  • 6. The PEGI Content Categories The game contains depictions of violence. In games rated PEGI 7 this can only be non-realistic or non-detailed violence. Games rated PEGI 12 can include violence in a fantasy environmentor non-realistic violence towards human-like characters, whereas games rated PEGI 16 or 18 have increasingly more realistic-looking violence. The game contains bad language. This descriptor can be found on games with a PEGI 12 (mild swearing), PEGI 16 (e.g. sexual expletives or blasphemy) or PEGI 18 rating (e.g. sexual expletives or blasphemy)
  • 7. This descriptor may appear on games with a PEGI 7 if it contains pictures or sounds that may be frightening or scary to young children, or on PEGI 12 games with horrific sounds or horror effects (but without any violent content). The game contains elements that encourage or teach gambling. These simulations of gambling refer to games of chance that are normally carried out in casinos or gambling halls. Games with this sort of content are PEGI 12, PEGI 16 or PEGI 18. This content descriptor can accompany a PEGI 12 rating if the game includes sexual posturing or innuendo, a PEGI 16 rating if there is erotic nudity or sexual intercourse without visible genitals or a PEGI 18 rating if there is explicit sexual activity in the game. Depictions of nudity in a non-sexual content do not require a specific age rating, and this descriptor would not be necessary.
  • 8. The game refers to or depicts the use of illegal drugs, alcohol or tobacco. Games with this content descriptor are always PEGI 16 or PEGI 18. The game contains depictions of ethnic, religious, nationalistic or other stereotypes likely to encourage hatred. This content is always restricted to a PEGI 18 rating (and likely to infringe national criminal laws) May contain online interactions. This descriptor was discontinued by PEGI in 2015, with the majority of present-day games and all consoles allowing for online interactions. Still appears for games classified before July 2015. Introduced in 2018. May contain additional paid content, such as microtransactions or downloadable content, that can be purchased with real money inside the game
  • 9. PEGI and the European Union  A consumer survey commissioned by ISFE in 2012 demonstrated that the PEGI age rating labels are recognized on average by 51% of respondents in 16 different countries (highest: France 72%; lowest: Czech Republic 28%), while 86% of all respondents found them to be clear and 89% found them useful.  PEGI is an example of European harmonization. The European Commission supports the PEGI self-regulation: "PEGI appears to have achieved good results and PEGI On-line is also a promising initiative, making of PEGI a good example of self-regulation in line with the better regulation agenda.
  • 10. PEGI Online  PEGI Online is an expansion to the PEGI system. It's essentially a safety certificate with the purpose to provide better protection against unsuitable gaming content and to help parents understand the risks and potential for harm within this environment.
  • 11.  PEGI Online is based on four cornerstones: • the PEGI Online Safety Code (POSC) provisions which are part of the PEGI Code of Conduct • the PEGI Online Logo, which can be displayed on websites that meet the provisions of the POSC • the PEGI website with information for applicants and for the general public • an independent administration, advice and dispute settlement process