Managing Strategy

2. &
Strategic Planning
Presented by: Group
“Fusion”
Managing Strategy

3. Md.Abdul Aziz
ID:172131
Department of Management
Jashore University of Science and Technology

4. Michael Porter’s Generic Strategies

5. WHAT IS STRATEGY ?

6. 1. Differentiation Strategy
2. Overall Cost Leadership Strategy
3. Focus Strategy
Michael Porter’s Generic Strategies

7. 1.Differentiation Strategy
 Offering product or service unique compare to the competitors.
 Mainly focus on uniqueness.
 Customer perceive the product to be different & better than the rivals.

8. 1. Differentiation Strategy (Cont…)
 Charge a premium price
Based on product image or quality
It requires flair , research , capability & strong marketing

12. 2. Overall cost leadership Strategy
Target broad market but offer product or service at a lower price
Reducing manufacturing & other cost
Gain competitive advantage by reducing it’s cost
Competitive advantage is achieved by driving down costs
Set’s the lowest prices

13. Walmart
Type : Public
Industry : Retailing
Founded : 1962
Founder(s) : Sam Walton
Headquarters : Bentonville, Arkansas, US
Number of locations : 8,970 (2011)
Area served : Worldwide
Key people : Mike Duke(CEO)
H. Lee Scott (Chairman)
S. Robson Walton (Chairman)
Employees : Approx. 2.1 million (2011)
Subsidiaries : Walmex
Asda
Sam's Club
Seiyu Group

14. 3. Focus strategy
Producing products & services of small group of consumers
Concentrate on specific regional market
Concentrate on a narrow segment
Premise it
Using focus strategy

15. PEPSICO
Type Public
Industry Food and Beverages
Founded North Carolina,U.S. (1986)
Founder(s) Donald Kendall, Herman Lay
Headquarters Purchase, New York, US
Area served Worldwide
Key people Indra Nooyi
(Chairman & CEO
Employees 2,94,000 (2010)
Divisions PepsiCo Americas Foods;
PepsiCo Americas Beverages;
PepsiCo Europe;
PepsiCo Asia, Middle East & Africa
Subsidiaries -Products,
-Trademarks
-Frito-Lay
- Quaker Oats
-Tropicana

17. Md. Fuad Hasan Khan
Student Id: 172105
Season: 2017-2018
Department of Management
Jashore University of Science and Technology

18. The Miles and Snow Typology

19. Raymond Miles Charles Snow
Business level strategy: 1978
The Miles and Snow Typology

20. The Miles and Snow Typology
Business level Strategies
Prospector Defender Analyzer Reactor

21. The Miles and Snow Typology
Prospector
• Concerned with identifying and developing new product
and market opportunities.
• Effective in dynamic environment.
• Remaining flexibility and responsiveness to environmental
changes.
• It is costly strategy to follow.

22. The Miles and Snow Typology
Defender
• Opposite of prospector strategy.
• Concentrate to protect current market, serve current
customer, maintain stable growth.
• Effective in stable environment.
• Focus on Internal efficiencies.
• It may leave organization weak in the case of major
environmental shift.

23. The Miles and Snow Typology
Analyzer
• Combination of defender and prospector strategies.
• Maintain traditional product & customers as well as
Searching for new product and market.
• Flexible to responds to environmental changes.
• Maintains stability to profit from a stable environment.

24. The Miles and Snow Typology
Reactor
• Not pro-active in nature.
• No clear strategy so they react to change in the environment.
• Responds to competitive pressure in order to survive.
• Rector made poor performance because of inability to react
appropriately of consistently to any environmental situation.

25. The Miles and Snow Typology
summary Table
Organization Strategy Behaviour Effective
Prospector Innovative & new market oriented Certain circumstance
Defender Protect current market Certain circumstance
Analyzer Innovate & protect current market Certain circumstance
Reactor No clear strategy uncertain circumstance

26. Do you have any question?

27. Fatema Jannat
ID 172127
Department of Management
Jashore University of Science & Technology.
Photo

28. Strategies on the Product Life
Cycle(PLC)

29. What is Product Life Cycle?

30. Stages of PLC

31.  Stage 1: Introduction
 Occurs when product first enters
marketplace.
 Low low of Sales.
 Marketing & Promotion is high.
 Heavy expenditures on Product
introduction.
Cassette Tapes.

32.  Expanding market but arrival of competitors.
 Fast growing sales.
 Cash follow may become positive.
 Product gains market acceptancy.

33. 



34.  Slow down in sales growth.
 Product dofferentiations are important.
 Keeping cost low.
 Search for new products.
 Product has reach its peak.

35. Market modification
Marketing Mix Modification
Product Modification

36. Cassette tapes
Replaced by CD

37.  Sales and Profit drop.
 Product may be dropped by
company.
 There is no longer a demand for the
product.

39. Name : Chhanda Baidya.
Student ID: 172119
Department of Management.
Jashore University of Science & Technology

40. Michael Porter

41. “In absence of sufficient product
differentiation or innovation , it’s
hard to create customer value
and shareholder value”
A. G. Lafley

42. Implementing Porter’s generic strategies
Differentiation Strategy

43. Implementing Porter’s generic strategies
Low cost leadership

44. Do you have any question?

45. Mst. Irin Sultana Jhilik
ID : 172113
Department of Management
Jashore University of Science and Technology
Photo

46. Implementing Miles and Snow’s Strategies

47. Implementing Miles
and Snow’s
Typology
Reactor Strategy
Prospector
Strategy
Defender
Strategy
Analyzer
Strategy

48. 1. Prospector Strategy
To encourage creativity and flexibility

49. 2. Defender Strategy
To protect its market from new
competitors

50. 3. Analyzer Strategy
To maintain its current business and to be somewhat
innovative in new business

51. Any Question???

52. Md. Humaon Kabir
ID: 172123
Department of Management
Jashore University of Science and
Technology

53. What is corporate strategy?
What is diversification?

54. Unrelated
diversification
Related
diversification
Single-product
strategies
Strategic
Choices
Corporate Level Strategies

56. Shiab Hossen Gaddafe
ID : 172109
Department of Management
Jashore University of Science and Technology

57. “ Managing Diversification

58. Managing
Diversification
Organization
Structuture
Portfolio
Management
Techniques
BCG Matrix

59. Boston Consulting Group (BCG) Matrix
Boston Consulting Group (BCG) matrix is developed by Bruce
Henderson of the Boston Consulting Group in the early
1970’s.
It helps managers to develop a better
understanding of how different strategic
business units contribute to the overall
organization.

60. The BCG Matrix
High
Low
Low
High
Relative Market Share
Relative
Market
Growth
Rate
?
$
Stars Question Marks
Cash cows Dogs

61. BCG Matrix of “Pran Group”
Stars
Question
Marks
Cash
Cows
Dogs

62. Any Questions?

63. Thank You