4. Michael Porter’s five force model
4
Entry barrier
Exit barrierBuyer power
Supplier Power
International player
competitiveness
Global
5. International
player
Indian Partner Segmen
t
Capacity(unit
s/year)
Remarks
Daimler - M&HCV 100,000 To start commercial
Production by FY 2012
Isuzu Swaraj M&HCV 18,000 Recently introduced
12T truck&planning to
enter>16Tsegment
Volvo Eicher Motors M&HCV 48,000 Strong presence in
12T segment and
gaining traction in
>16Tsegment &Tipper
MANN Force motors M&HCV 24,000 Niche Marketing in
heavy duty truck
&trailer
Navistar M&M M&HCV 50,000 Ramping up in initial
focus on >25T
