Sheriff Jolaoso is an experience designer providing samples of work. The document includes descriptions of a 1776 Challenge Cup case study where the designer redesigned a website to better serve different user types, an Intrepid Travel project to increase market reach by profiling user tastes, and a SneakerThirst project to revitalize a sneaker reselling site and implement new community features.

1. Sheriff Jolaoso
EXPERIENCE DESIGNER
Work Samples

2. What’s in this thing
anyways?
Sheriff Jolaoso
E X P E R I E N C E D E S I G N E R
Table of Contents
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I n t r e p i d Tr a v e l
Tr u e S p i r i t
S n e a k e rT h i r s t

3. My usual
process
Sheriff Jolaoso
E X P E R I E N C E D E S I G N E R

4. My usual process
I call this my usual process because it’s a
flexible process depending on the state of
the project. The goal is to have all of these
phases considered and performed to some
extent.
The process is not procedural, but more a
guideline to assure me and my team that we
have taken as many reasonable
opportunities to evaluate our solution
before and during development/production.
User Research
interviews, contextual inquiries, surveys,
competitive/comparative analysis, task
analysis, heuristic evaluations, usability
testing
!
Ideation
card sorting, design studios, user flow
development, persona and scenario
development, sketching
Prototyping
low-fidelity prototyping using paper or
images
high-fidelity prototyping using Axure or
web technologies (HTML, CSS, JS)
Design
sketching, wireframing, sitemapping,
information and interaction designing
Sheriff Jolaoso
E X P E R I E N C E D E S I G N E R

5. 1776
Challenge Cup
Case Study
Sheriff Jolaoso
E X P E R I E N C E D E S I G N E R

6. 1776 Challenge Cup Case Study
In this project, our group was tasked to do a
redesign of the 1776 Challenge Cup website
in order to enable different user types to
find information the need in order to
convert into participants, attendees, or
sponsors.
The project involved refactoring
information visually and spatially as well as
providing a more succinct route for each
user type for conversion.
Sheriff Jolaoso
E X P E R I E N C E D E S I G N E R

7. 1776 Challenge Cup Case Study
Through dialogs with stakeholders and surveys of past
and potential users of the Challenge Cup website, we
were able to derive primary and secondary goals and
needs of our users, as well as pain points. The major
finding in our research was that users that identified as
competitors or viewers were going incorrect routes to
find the information they needed; competitors would
purchases tickets to watch and attendees would go
through the application process until they realized that
was incorrect.
Key Findings:
• There was a need to delineate user types and their use of the
website.
• Stakeholders wanted to archive past competition information for
users to view.
• There are phases to the competition, and often times users were
confused about what phase the competition was in and what
phase they wanted to participate in.
My Contribution:
• Taking notes in stakeholder interviews
• Conducting part of the competitive analysis
• Developing and distributing survey to our different types of users.
INVENTORY OF PAIN POINTS AND NEEDS BASED ON INTERVIEWS
Sheriff Jolaoso
E X P E R I E N C E D E S I G N E R

8. 1776 Challenge Cup Case Study
In ideation, we focused on the key findings from
our research and developed an information
architecture that would suit the different user
types we found. We decided to provided landing
pages for the four primary user types
(participants, viewers, press, sponsors). Also, in
ideation, we developed personas that mapped to
these types of users in order to focus on the pain
points as they may differ between user types.
Key Findings:
• An information architecture that helped users find the
information they needed.
• There were a few pieces of information that was important
to multiple user types, so we ideated ways to tailor that
information for these users.
My Contribution:
• Creating the user flow/scenario based on our personas.
• Participated in card-sorting activities
PERSONA AND USER FLOW DEVELOPED FOR THE PROJECT
! Sheriff Jolaoso
E X P E R I E N C E D E S I G N E R

9. 1776 Challenge Cup Case Study
We conducted a design studio, where we
translated the information architecture we ideated
upon into interfaces. Within this process, we
tweaked our information architecture, because we
found it was overly divided amongst user types, to
the point that if one user type started on the
wrong track, there was not an easy way to find
themselves a way to get on the correct track.
Key Findings:
• Within our interface sketches, we identified multiple ways
to engage users to their desired track of participation in the
Challenge Cup.
• We were able to create templates of pages and elements, to
modularize parts of our design for re-use, such as the
header, footer, sub-navigations, and descriptive elements.
My Contribution:
• Participating in design studio.
• Transcribing sketched design decisions from design studio
into wireframes.
GROUP SKETCHES FROM DESIGN STUDO
Sheriff Jolaoso
E X P E R I E N C E D E S I G N E R

10. 1776 Challenge Cup Case Study
We put our designs into a prototype and through testing we were able to resolve usability issues. Through
assessing initial usability issues, adjusting the fidelity of our prototype, and further testing we were able to
garner more usability information about our information architecture, which is the main aspect we were
changing about the website.
Key Findings:
• Our callouts to each user type were clear and available to the users, as validated in testing.
• We were able to consolidate certain parts of the website into single pages allowing users to backtrack with more ease if needed and
gather the most important information up front.
My Contribution:
• Integrating interactivity into our prototype.
• Conducting user testing with our prototype.
Link to prototype: http://ws4pxf.axshare.com/#c=2
Live site at: http://www.1776.vc/challenge-cup/
Sheriff Jolaoso
E X P E R I E N C E D E S I G N E R

11. 1776 Challenge Cup Case Study
FROM DELIVERED PROTOTYPE CURRENTLY ON LIVE SITE
Sheriff Jolaoso
E X P E R I E N C E D E S I G N E R

12. Additional
Work Samples
Sheriff Jolaoso
E X P E R I E N C E D E S I G N E R

13. Intrepid Travel
In this project, my team was tasked to
help a travel agency increase its market
reach.
The stakeholder had a desire to further
advertise trip offerings based on users’
taste. We decided to go beyond solely
using demographics and include deeper
user profiles, where users could select
their taste in trips.
May they be looking for comfort and
leisure or adventure, we wanted to be
sure to cater to taste as well as be sure
to advertise the entire product offering,
as tastes vary over time.
Link to mobile prototype: http://om8fb8.axshare.com/#c=2
Sheriff Jolaoso
E X P E R I E N C E D E S I G N E R

14. Intrepid Travel
Sample of competitive analysis and a
persona developed for this project
Sheriff Jolaoso
E X P E R I E N C E D E S I G N E R

15. TrueSpirit
In this project, I was tasked to do design a
children’s clothing store website.
The stakeholder had a desire to make uniform
shopping easier for parents, so within the
design, I incorporated the ability to perform
quick searches using school names and codes
within the site’s navigation bar search.
I also incorporated a “Buyers also purchase…”
section on item pages and a “here’s our brand
products”, allowing the company to showcase
their product offering alongside name brands.
Link to prototype: http://y2go0n.axshare.com/#c=2
Sheriff Jolaoso
E X P E R I E N C E D E S I G N E R

16. TrueSpirit
Sample of site map and user flow for site
Sheriff Jolaoso
E X P E R I E N C E D E S I G N E R

17. SneakerThirst
In this project, I was tasked to help
revitalize a sneaker re-selling website and
help design and implement a new feature
of the site itself.
In this project, it was important to
properly emphasize on the current
content and the new content based on
how the business wanted to go forward.
We made the marketplace and blog
content have equal focus and
incorporated user profiles to allow users
to be resellers.
The site also incorporates a calendar of
sneaker events and additional community
information, allowing the site to be a bit
more of a one stop shop for all your
sneaker needs.
Site live at: www.sneakerthirst.com
Sheriff Jolaoso
E X P E R I E N C E D E S I G N E R

18. SneakerThirst
Sample of iterative progression
ORIGINAL SITE
WIREFRAME
PROTOTYPE
CURRENT SITE
Sheriff Jolaoso
E X P E R I E N C E D E S I G N E R

19. Thank you for
reviewing my
work.
p l e a s e f e e l f r e e t o r e a c h m e a t :
s h e r i f f @ s h e r i f f j o l a o s o . c o m
Sheriff Jolaoso
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