The digital world is different and advertising, with it's bragging and promising, is being ignored by consumers. The best brands are using storytelling and content marketing to building an audience. They're looking to journalism for the way to do it powerfully.

1. Writing effectively
for the web
Be Bold. Tell Real Stories

2. Be Bold. Tell
Real Stories. Digital is different

3. Be Bold. Tell
Real Stories.
More space
Less attention (credit)

4. Be Bold. Tell
Real Stories. Digital is different

5. Be Bold. Tell
Real Stories.
Writing to win an audience

6. Be Bold. Tell
Real Stories.
Journalist
• TV News & Current Affairs Reporter
ØMid North Coast, NSW
ØAlice Springs, NT
• Mid North Coast, NSW
• Alice Springs, NT

7. Be Bold. Tell
Real Stories.
Telling Real Stories (b)
• Producer
ØNine News Sydney
ØToday Show
ØNightline
ØSunday Program (News)
• Nine News SydnSunday (news)Seven News Perth
• Bureau Producer
ØSeven News Perth (Weekend)
ØA Current Affair (WA)
• A Current Affair

8. Be Bold. Tell
Real Stories.
• ABC TV‘s first Reporter based out of Alice Springs
• Administrator’s Award Excellence in Electronic
Journalism
• Darwin Press Club Award TV Reporting
Highlights (b)

9. Be Bold. Tell
Real Stories.
Marketing (p)
• Grow audience
• Skyrocket sales
• Boost credibility

10. Be Bold. Tell
Real Stories.
Guilty.. of advertising
• Bragging (b)
• Promising (p)

11. Be Bold. Tell
Real Stories.
People
Power

13. Be Bold. Tell
Real Stories.
Audience
• Why are you here today?
• What did you think you’d learn or gain

14. Be Bold. Tell
Real Stories.
For people who love and value
WordPress to get together
to learn from
and connect with
each other
Purpose

15. Be Bold. Tell
Real Stories.
• Audience centred
• Purpose driven

16. Be Bold. Tell
Real Stories.
Be curious

17. Be Bold. Tell
Real Stories.
Be valuable

18. Be Bold. Tell
Real Stories.
Be trustworthy

19. Be Bold. Tell
Real Stories.
Be real

20. Be Bold. Tell
Real Stories.
Be worth it

21. Tell real stories, worth sharing.