SlideShare a Scribd company logo
Writing effectively
for the web
Be Bold. Tell Real Stories
Be Bold. Tell
Real Stories. Digital is different
Be Bold. Tell
Real Stories.
More space
Less attention (credit)
Be Bold. Tell
Real Stories. Digital is different
Be Bold. Tell
Real Stories.
Writing to win an audience
Be Bold. Tell
Real Stories.
Journalist
• TV News & Current Affairs Reporter
ØMid North Coast, NSW
ØAlice Springs, NT
• Mid North Coast, NSW
• Alice Springs, NT
Be Bold. Tell
Real Stories.
Telling Real Stories (b)
• Producer
ØNine News Sydney
ØToday Show
ØNightline
ØSunday Program (News)
• Nine News SydnSunday (news)Seven News Perth
• Bureau Producer
ØSeven News Perth (Weekend)
ØA Current Affair (WA)
• A Current Affair
Be Bold. Tell
Real Stories.
• ABC TV‘s first Reporter based out of Alice Springs
• Administrator’s Award Excellence in Electronic
Journalism
• Darwin Press Club Award TV Reporting
Highlights (b)
Be Bold. Tell
Real Stories.
Marketing (p)
• Grow audience
• Skyrocket sales
• Boost credibility
Be Bold. Tell
Real Stories.
Guilty.. of advertising
• Bragging (b)
• Promising (p)
Be Bold. Tell
Real Stories.
People
Power
Be Bold. Tell
Real Stories.
Audience
• Why are you here today?
• What did you think you’d learn or gain
Be Bold. Tell
Real Stories.
For people who love and value
WordPress to get together
to learn from
and connect with
each other
Purpose
Be Bold. Tell
Real Stories.
• Audience centred
• Purpose driven
Be Bold. Tell
Real Stories.
Be curious
Be Bold. Tell
Real Stories.
Be valuable
Be Bold. Tell
Real Stories.
Be trustworthy
Be Bold. Tell
Real Stories.
Be real
Be Bold. Tell
Real Stories.
Be worth it
Tell real stories, worth sharing.

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Wordpress presentation 5:3:2017