This document outlines a business plan for an Indian logistics company called S.V. Logistics. The company aims to provide transportation solutions for employees of multinational corporations working in three shifts. They currently have a fleet of 6 cars, including 4 purchased with cash and 2 with loans. They have 6 male drivers and 2 female drivers working out of a backend office. The marketing objectives are to maximize customer service, expand their service range, grow their client base by 15% annually, and build brand loyalty through superior service. The target markets are IT, BPO and KPO companies operating in multiple shifts.

1. Shweta Malaviya
Sweetaleena Samantaray
Sheo Shant Singh
Venkat
SMALL BUSINESS IDEA

2. …because we value your time

3. MISSION
To replace the word “CABS” with “SV”.
VISION
To be the premier and preferred land transportation,
providing excellent services and recognized as the leading
service provider in land transportation in India.

4. Description of the business
 We are a logistics company.
 We aim at providing transportation solutions for employees of MNCs.
 We work in three shifts (9 hour shifts).
 We have 4 Indica Vistas purchased in cash and 2 in loan.
 We have 6 male drivers and 2 lady drivers and a backend office.

5. Marketing Objectives
 To maximize customer service and expanding our service range
 Grow the number of clients by 15% annually
 Build client’s loyalty through superior service
 Build the S.V.Logistics brand to the point where it becomes
synonymous with superior logistics service provider in Bangalore
 Increase the referral rate by 20% per annum

6. Target Markets
IT Companies, BPOs , KPOs, which function round the clock
( 3 shifts minimum)
Customer needs
To reach their destinations in time safely and comfortably.

7. SWOT ANALYSIS

8. Pre-launch plan (4p’s)
Product – (Quality & services) -We provide transportation in air conditioned
cars with all the necessary safety requirements.
Price –(Discounts & list of price) ₹ 15000 per car per month. We will do three
shifts per day
Promotion -(Advertising & public relations) – Will have our names stickered
on each of our cars.
Place- (Location)- Will operate in a 20 km radius within Bangalore city

9. Branding
Brand name S.V. Logistics
Slogan “because we value your time”
Logo
The fleet Brand new Tata Indica cars with speed lock for safety and GPS
facility for easy tracking
Employees Our employees will have our own set of uniforms bearing our
logos unless demanded by the company to wear their own
uniforms
Website www.slvlogistics.in
Contact number 9876543210/11/12

10. THANKS YOU!!
