Product: Fashionable and Functional Masks Brand Name: Fashion X Function Personality/Character: Affordable fashion, polished, clean, and elegant with flashes of drama User/Target Market: 18-30 year old women in the lower to middle class wages living in USA and Canada Prices: $10 base mask + $10 per fashion cover ($20 for Full set) Color palette: Black White Gold Typography: Polished, soft yet strong, feminine (Didot)

1. Fashion X
Function
Makeda Wells

2. Brand
Product: Fashionable and Functional Masks
Brand Name: Fashion X Function
Personality/Character: Affordable fashion, polished, clean, and elegant with flashes of drama
User/Target Market: 18-30 year old women in the lower to middle class wages living in USA and Canada
Prices: $10 base mask + $10 per fashion cover ($20 for Full set)
Color palette: Black White Gold
Typography: Polished, soft yet strong, feminine (Didot)

3. Competitors
Fashion Nova
● Fashion Nova price range is
from $10-$15
● Material unknown and appears
to be one layer of fabric
● No adjustability

4. Touch Dolls
● Prices are $15
● Poly Cotton spandex blend
appears to be one layer,
● Two sizes adult and child
● No adjustability

5. Sketches and
Brainstorming

6. Logo and Color Scheme

7. Construction of Mask
Layer 1
● 100% cotton
● Elastic ear bands
● Adjustable aluminum noseband
Layer 2
● 100% cotton
● Sewn to layer 1 to create a pocket
● Metal snaps on front to attach fashion layer
● Embroidered logo
Layer 3
● Fashion layer
● Attached with snaps to Layer 2