1. Module 4: Product Design, Brand
Identity, Marketing
Preparer, Professor Shayna T. Blum
2. Product Design:
Product and User
Interaction
What is a Product?
Who interacts with the product?
● User Experience Design
● Branding
3. Brand Identity Character of a Product.
The Way a User perceives the product.
● Visual Communication
● Interaction Between Product & User
● Typography
● Symbolism
● Color