2. ■ The concept behind all three of my products was based mainly
on the theme of a psychological horror film with modern
codes and conventions following the success from recent
modern psychological horrors such as ‘Get Out’ 2017 and
“split’ 2016.The clear element behind all three of my tasks,
the ‘branding’ element of sorts has always been the mystery
and lack of clarity for the audience. In each of my task they all
have different impressions before and after you understand
the plot of the film and this was my main point of emphasis
linking all the pieces together.Take the trailer for example, as I
mentioned in Question 1, many of the frames provide intrigue
as they seem inconclusive and missing the final seconds, this
means that the audience are likely to try and predict what
happens next and hopefully draws them to the film to find out
if they are right or wrong.
3. ■ This is conventional of the two film trailers for ‘Get out’ and ‘Split’ and
all in all was the key to their success as the plot was always in flux and
nobody knew what would happen until the film ended.This idea of
warping the audience’s imagination and using to draw them to watch
the film is what I was going for.This links well to my Poster as well
because at first glance the poster is intriguing because we are looking
into someone’s eye and we want to understand why the horse is there.
Once we watch the film and understand the plot we appreciate that it’s
Ayo’s eye right before he is murdered, the green in the eye is symbolic
of the envy he sees in Kyle, the rocking horse symbolic of his innocence
etc. Lastly this concept also links to the magazine cover as we see the
fire in the title, and Kyle holding a bloody chess piece in the middle of a
forest.This is classic bait for anyone in my target audience as their
attention is grabbed straight away by the fire and the bright colours
and then their intrigue is captured by the chess piece and Kyle stood
looking at it.
4. ■ However, each of my products also had their own
individual twist and differences from each other as this
would target a wider audience in total as all 3 pieces
targeted different ranges of my target audience.The
poster had more hints of sophistication; it was simple with
minimalistic features and a darker colour palate.This was
so that the poster would target the more analytical horror
viewer, the true psychological horror audience.With
posters being less seen in a world of social media and
online distribution the many who come across a film
poster and analyse it are likely to be die hard film fans who
buy magazines and read film review articles and I felt my
poster was more directed in terms of house style to target
the more intellectual audiences.
5. ■ My film magazine cover was targeted to the
more modern and younger horror audiences
with the classic ‘judge a book by its cover’ tactic
of making it look ‘cool’ and ‘eye-catching’ to the
younger audiences.The key to this marketing
was that when the younger audiences of teens
and early 20’s see this film on the cover of
empire and don’t buy the magazine, they have
the image in their head to go look up the trailer
for the film.This was the reason behind the
brighter colour palate and the more
adventurous ideas such as the flaming logo and
the bloody chess piece.
