Shawn Watson is exploring a personal brand in sports broadcasting and has short, mid, and long term goals such as working in a studio after graduation, becoming an on-air broadcaster within 3 years, and retiring from broadcasting within 20 years. He has relevant experience in lumber and food companies, is pursuing a bachelor's degree, and wants to help recruiters and managers in sports broadcasting by using his communication skills and passion for sports.

1. PERSONAL BRAND EXPLORATION
Shawn Watson
Project & Portfolio I: Week 1
May 7, 2022

2. Im outgoing person I help people out if they
need it or I’ll just just intend to do it without
hesitation I am self discipline if I make a mistake
I’ll get mad at myself as well I use to not be self
discipline just didn’t care I also didn’t feel the
need to help others until one day I’ve decided to
help ben be his listening ears and I was self
discipline because I care about who I am and
who I want to be
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Media Programming Directors
• Broadcast Announcers and Radio
Disc Jockeys
• News Analysts, Reporters, and
Journalists
BRAND ARCHETYPE - I go to work
wanting to go because I love it I love
talking about football any between
college football to NFL also I love
helping people out if the need a
shoulder to lean on and help with a
SPORTS BROADCASTING for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here

4. Recruiters & Hiring Managers at NFL Network, ESPN, NBC
Sports, FOX and CBS Sports
TARGET AUDIENCE
PROFILE
PICTURE
• DEMOGRAPHICS: 80% Female,
35-45 years old, Predominately White,
Married, College Educated, Located
in large cities on the coasts.
• PSYCHOGRAPHICS: Very
precise, work-driven people.
Social, outgoing, polite. Most
worked from the bottom.
Motivated people.
• IDEAL AUDIENCE MEMBERS:
Jason Williams, Director, HR (ESPN).
Laura Jordan, HR Operations (NFL),
Cristin Dunn, SR. Talent Booker and

5. GOALS
Short Term: (Immediately After Graduation, 2023)
‣ I plan to work in the back at a studio production
so I can learn the the equipment and sound
booth
Mid Term: (2025)
• Specific goal you want to achieve in mid term.
‣ I want to achieve on becoming a sports
broadcasting talking in from of an audience on
TV
Long Term: (2040)
• Specific goal you want to achieve in long term.
‣ I want to retire from broadcasting studio and
become someone they will remember for 20yrs
from now

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Critical Thinking
SOFT
HARD
Expert
Active Listening Expert
Judgment and Decision Making Expert
Reading Comprehension Adept
Critical Thinking
SOFT
HARD
Adept
Active Listening Adept
Monitoring Expert
Operations Monitoring Expert

7. I help help_sports broadcasting do __
mangers_____ by ___ because I love my
job____.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
Edger lumber company
Tyson foods inc farm
Education:
• Highschool diploma
• Bachelor Degree Program, B.S., Full Sail University (2023)
Awards:
• Volunteer at vet office for dogs needing a
good home
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Lauren williams
Industry Experience:
• Online Sales Agent at Etech Global
Services
Education:
• Full sail
Leadership Experience:
• Manger
Skills and Proficiencies:
• Hands on - X endorsements
• Verbal - X endorsements
• Non-verbal - X endorsements
Shawn Watson
Overall Online Presence:
• 8 connections zero image customized one
professionalism head shot good detail
HEADSHOT HEADSHOT
Industry Experience:
• Edger lumber company
Education:
• Bachelor degree
Leadership Experience:
• Supervisor
• Supervisor
Skills and Proficiencies:
• Working with hands - X endorsements
• Learning - X endorsements
• Listening - X endorsements
Overall Online Presence:
• 8 connections zero image customized one
professionalism head shot good detail

10. COMPETITION
Don Walters
Noteworthy Experience:
• Exellent
Shawn Watson
HEADSHOT HEADSHOT
Industry Experience:
• PoFolk Production
Education:
• Full sail
Skills and Proficiencies:
• Hands on - X endorsements
• Verbal - X endorsements
• Non-verbal - X endorsements
Overall Online Presence:
• 8 connections zero image customized one
professionalism head shot good detail
Industry Experience:
• Edger lumber company
Education:
• Bachelor degree
Leadership Experience:
• Supervisor
• Supervisor
Skills and Proficiencies:
• Working with hands - X endorsements
• Learning - X endorsements
• Listening - X endorsements
Overall Online Presence:
• 8 connections zero image customized one
professionalism head shot good detail

11. BRAND POSITION
You can relay on me for being on time for work
my work ethic is highly good you can depend on
me to help other indeed work as a team or work
alone
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ High school grad May 23 |Pineland, TX
• Name of event or professional organization
‣ College football sept | college station, TX
• Name of event or professional organization
‣ NFL Sep 3 |Dallas TX
Digital Marketing
• Primary Content:my content will be useful .
• Primary Tools: I will use linkedln to apply jobs and stay in
touch and friends and teachers that help me through this
• Website: I will use it by communicating with other people
along with mangers for hiring jobs
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will work on my mistakes and learn from them to reach
my goals that I had set at the being of my college
career
Formal Education
• Bachelor degree complete by 2023
Technical Skills
• Verbal skill MONTH YEAR
• Non-verbal , MONTH YEAR
• Hands on MONTH YEAR
Soft Skills
• Critical thinking , MONTH YEAR
• Writing , MONTH YEAR
• Speaking clear, MONTH YEAR

14. Shawn Watson
You know [[computer not working]? Well, what I do is [install a software]. In
fact, [back up in running].
Picture of You
Goes Here

15. REFERENCES
https://www.onetonline.org
https://www.linkedin.com/feed/
www.FaceBook.com
https://www.ziprecruiter.com
https://www.glassdoor.com/Salaries/index.htm