This is very important aspect before
starting any new business. Research tells us
how we should carry out the business. It
will help us to be on track.
Therefore we also went for research to see our
business possibilities. For this we went for PrimaryPrimary
Data CollectionData Collection as it is more reliable than secondary
data. Face to face interaction inside the School and
outside general public. Also in Habib,Holika,Matix
to see the competitiveness.
Que.1 Are you satisfied by the services provided
by the HOLIKA ?
Que.2 Is there requirement of any other spa or hair
Que.1 Are you satisfied by the services provided by the Boys
Holika saloon ?
Que.2 Is there requirement of any other spa or hair world ?
Current demand: Our research supports our
target customers because more than 60%
really wants what we are going to provide.
Growth potential and opportunity: Brand
Name: Satisfy the demand: untapped the
•New to the business
•Required technical people
•Requires Patent or Brand
•High Capital Cost
Way to overcome the barriers: By
hiring skilled employee; adaptability
of new technology. Training and
development to new employees.
Proposed LocationProposed Location
Address: More Hair Saloon
Near Lovely Professional University Main Gate,
National Highway No. 1A, Cheheru, Phagwara,
Substitute Location (If Required): Basant Enclave,
We will be using various promotional tools for
creating awareness in the mind of customer for
products and services:
Word of mouth: it is cheapest method. It is done
through verbal communication.
Shows by various hair stylist.
Promotion BudgetPromotion Budget
Word of mouth: Free
Banners and pamphlets: Rs.10000/-
Fm radio: Rs.4000/-
Flex board :Rs.5000/-
Target Customer Details.
•Students of MGM,BCM and others.
•People nearby Urban Estate and Basant Enclave.
Channel of distribution: One to one channel
Distribution, this means providing the services
directly to customers. As this would reduce the
complexity. And make our services efficient and
Customer Demographic ProfileCustomer Demographic Profile
Age: All The People
Gender: Male only
Location: Near Lovely Professional
University Main Gate Market. National
Highway # 1
Social class and occupation: No such
Education: No requirement of education
List of Major Competitors.
Sylvies in Ludhiana.
Javed habib Hair Spa .
These major competitors will compete on
their brand image; goodwill; customer
Distribution ChannelDistribution Channel
Retail: This means we will design the product as
per the requirement of the customers
One to One: We will directly sell our services to
This will increase our profit margin.