This document discusses marketing strategies for an insurance company. It allocates 30% of the budget to search engine marketing, 5% to search engine optimization, and 25% each to social media marketing through paid and unpaid channels, email marketing, and mobile marketing. The social media strategy will focus on brand awareness, retargeting, and re-marketing. It also discusses ways to optimize campaigns through audience targeting based on demographics like gender and age, as well as interests to qualify audiences for advertising.
26. 3) How can you create an
audience bucket which is most
qualified to see your ads
(You do not want to waste money
by showing ads to everyone, so
you want to use programmatic to
create a universe of audience
which you want to target- so define
what are the ways in which you can
do so primarily with FB and
Google)
