The document outlines a company's digital marketing strategies and tactics. It reports that 69% of customers responded positively to campaigns and 89% of design collaterals performed well on social media. The company improved average weekly likes on social media by 1,500. The strategies section discusses building brand awareness on platforms like Facebook and Instagram through content sharing and converting online traffic to customers. Tactics include creating branded visual content, videos, contests and engaging followers through questions. A case study example of a successful Facebook page is also included.

1. DIGITAL
MEDIA
MARKETING
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2. THINK OUTSIDE
THE SQUARE
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0 1

3. 69% of customers
responded positively to
our campaigns
S T A T I S T I C S
MARKETING
69% LIKES
1500
89%
56%
56% have become
regular consumers &
subscribed to our list
89% of our design
collaterals performed
well on social media
We improved our
average increase of
likes per week to 1.5k
Marketing Consumers Design Communication
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4. Create a comprehensive
overview of the company's
SWOT analysis.
Analyze
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01
Write a brief profile of your
target customer. Be as
specific as possible.
Describe
02
First, list down your goals for this particular
marketing plan. Then dive into developing your
marketing strategies and tactics.
Plan & Develop
03
STRATEGY
R E V I E W E R

5. W W W . R G S U A E . C O M
Strategy
Brand awareness on social media platforms
Targeting the relevant audience to social media profiles
Content sharing on all social media platforms
Conversion of online traffic in customers
Retaining the royal customer on social profile to keep
them up to date

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Content Strategy

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Online Presence
Facebook
Instagram
Google+
Twitter

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Digital Branding
* Design
- Cover Photo
- Display Pictures
- Creative Design Mockup for posting

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Engagement Drive
Type Of Content
Designed Pictures
Product/ Introduction Videos
Text Status
Contest and Sweepstakes
Selfie Contest
Post your Selfie and ask your friends to like it. Winner will
be select on getting maximum likes
Picture Based Questions
Picture based question will be posted asking followers to
select from the given options
Like, comment and share (Engagement based contests)

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Case Study
Facebook Page: https://www.facebook.com/oceanicresort

17. W W W . R G S U A E . C O M
Thank You

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21. WWW.RGSUAE.COM
Let's make
this work.
We look forward to working with you to make
the most effective marketing campaign.