Bounce Rates are a key performance metric often taken out of context when measuring the effectiveness of websites. Our infographic is designed to address some of the common myths that exist around bounce rates.

1. THE GREAT BOUNCE RATE DEBATE
Are high bounce rates really so bad?
Visitors are engaged
AVERAGE BOUNCE RATES BY CATEGORY
THINGS TO CONSIDER
LOW BOUNCE RATE HIGH BOUNCE RATE
Your content is “sticky”
Your site is hard to navigate
Visitors find what they’re seeking
Your content isn’t compelling
Your page has no call to action
Blogs RetailNews & Media
60% 95% 40%
Service Sites
30%
Interpreting what your bounce rate means can be difficult -
and depends on your perspective.
or
or
AVERAGE BOUNCE RATES BY TRAFFIC
If your bounce rate is <60%
then you’re in the right ballpark
61% 69% 58%
All websites >30k pvs pcm <30k pvs pcm
Bounce rate varies depending
on the amount of traffic to the site
The purpose of your website will impact bounce rate significantly
Produced using data from the “Bounce Rate
Benchmark Report” by www.gotranspose.com
Bounce rates should be considered
page-by-page, rather than for the whole site
Testing & visitor research can explain the
reasons behind your bounce rates
High bounce rates can negatively
impact your search engine visibility
Conversion rate can be a more useful
metric for benchmarking site success
BROUGHT TO YOU BY:
Customer Experience Analytics
www.decibelinsight.com