This document provides an overview and key points about a book that aims to help business owners and digital marketers prepare for and handle social media crises. It discusses the target audience of the book, which includes CEOs, marketing heads, and other teams. The authors were motivated to write the book based on their own experiences dealing with social media crises. The document highlights some of the book's recommendations, such as listening to customers and using tools to monitor for negative feedback. It also provides examples of how some companies have effectively responded to social media complaints.
Social Media for Financial Services Providers: How to Engage with IFAs and F...Philip Calvert
How Financial Services brands: life, pension, investment and protection providers can use Social Media, LinkedIn and conversational marketing to engage with IFAs and financial advisers online.
Contact Philip Calvert for information on conference speaking, in-house training and consultancy for Financial Services and regulated industries.
http://www.philipcalvert.com and http://www.ifalife.com
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How Financial Services brands: life, pension, investment and protection providers can use Social Media, LinkedIn and conversational marketing to engage with IFAs and financial advisers online.
Contact Philip Calvert for information on conference speaking, in-house training and consultancy for Financial Services and regulated industries.
http://www.philipcalvert.com and http://www.ifalife.com
Catherine communicating in a crisis presentationcatworboys
Catherine Worboys (Managing Director at Curtin&Co) discusses the importance of effective communication during a crisis, as well as how issues can be prevented from becoming crises through stakeholder and communications management before an issue arises.
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Social media isn’t just for teenagers anymore. More and more businesses and professionals are using social media tools as a way to interact with customers (both internally and externally.) When statistics show over 200 million people are using social media, then human resources has to stand up, take notice and join the movement. For human resources professionals, this becomes an opportunity to develop an internal marketing and communications medium for our organizations.
But what exactly is social media and how do we get started? This presentation is designed to explore the purpose of social media (it’s not what you might think), how you can become a proficient user of social media tools, and the framework for implementing a social media strategy in your organization.
This year, Havas Worldwide offers its forecast for the new year with “10 Trends for 2015.” While two years ago, the report noted the coming rise in “co-” words (co-create, co-parent, copreneur), for 2015, Havas Worldwide is calling out “self-” as the overriding idea.
Think associations can’t face PR problems? Think again. The mayor of the city hosting your association’s annual meeting is accused of a horrible crime and still wants to give the opening address at your conference. A program run by a member has put lives at risk and someone died. Your members openly ignore the best practices you recommend and now face a public drumming down, including a funding cut. How do you anticipate a public relations problem before it happens? What planning can you do in advance to make managing a PR crisis easier later? What materials should you have in a folder ready for use? How do you pivot when a real-life scenario surprises you? Review real-life case studies from associations and get tips on how to prepare for a crisis. Attendees for the Association Media & Publishing 2019 annual meeting walked out of this session knowing how to assess risk, put crisis plans in place, and be confident communicators.
Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiamiPam Moore
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2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
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I created this presentation mainly in the hope it inspires small businesses and professionals to get started, have a play and explore the vast possibilities (or switch up a marketing gear and take it up a notch or two) with social media.
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3. In The Book
• Social media disasters
• Recommends preventive measures from
- Social embarrassment
• Social listing strategies
• Seeks to aid business owners to structure
organizations to be crisis ready
4. Core TG of the book
• Custodians of brands and businesses
• CEO – Ultimate brand custodian
• Other key people targeted:
- CXOs
- Marketing heads
- Brand Managers
- Digital Managers
- Legal, HR & IT teams
- Corporate PR
5. What prompted the authors to write
the Book
• Both lived & worked through social media
crisis
• Though crisis are different there is a similarity
- They comes unexpectedly
• Most internal teams ignore crisis
• External agencies team are not part of Internal
dynamics
6. One weapon the brands lack
• Digital marketers often ignore the stray pieces
of negative feedback
• Negative feedbacks seem random and
disconnected
• Suddenly they attack
7. Weapon to use
• Listen to customers
• If unable to contact customers then
- Use keyword based listening tools
- Automated alerts on e-mail
- Organisational awareness
8. Brand that uses social media well
• In United States
Southwest Airlines
Taco bell
• In India
• Oreo’s ‘Dunk in the dark’
campaign
9. Best Responses during Crisis
• Amul – Split milk complaint
• Lipton tea – Worms in the tea bag complaint
12. Lipton Tea – Worms Complaint and
their Response
A customer found live worms in
her lemon green tea bag with a
video proof
Lipton immediately posted a response
on Facebook:
“These are small lemon flavour pieces
which have been mistaken for
worms””
