"What General Counsel Need to Know About Protecting Their Company's Trademarks on Social Media Sites such as Facebook, Twitter, YouTube & Others," ExecSense Webinar
April Besl gave a presentation on protecting trademarks on social media. She discussed how (1) social media is a rapidly growing communication channel that impacts brands, (2) companies' brands are discussed on social media even if the companies are not active there, and (3) both external and internal risks exist. She emphasized that general counsel need to understand the different takedown procedures across social media sites and how the issues constantly change. Failing to have social media policies can endanger companies through loss of control over their brands and defenses in legal disputes.
(CLICK THE "MORE" LINK TO SEE THE FULL SPEAKER NOTES)
AUDIENCE: Advertising professionals
VENUE: Seattle Ad Club November 2008 luncheon
SYNOPSIS: Last year we gave an intro into social tools. This year we're showing how brand communications can use these tools to be part of the consumers' solution rather than an obstacle in their paths.
SPEAKER NOTES:
(For the sake of this presentation, I will use "consumers" as a generic term that would include B2B "customers.")
SLIDE 1:
Last year, Publicis' Laura Porto Stockwell and I presented to you. Those of you who attended remember that we discussed demographics, trends in culture leading to the emergence of social media as a powerful communication/community channel, and walked through numerous social tools such as Twitter and Facebook. A lot has happened in the past year. We're assuming most of you are using social tools and our discussion today will be more about where we go from here.
SLIDE 2:
Since our last presentation, one in four of you has a new employer. Bloggers are regularly cited both on broadcast news as well as in the traditional press. Facebook has shot past long-time social network champ MySpace to become the largest social site. In fact, if Facebook were a country, it'd be the 11th largest, between Japan and Mexico.
Many brands have taken to social sites and engaged in social marketing programs. Starbucks, Dove, AllState, and many more have embraced these tools in fantastic ways. Also, the Obama campaign has proven the true power of this medium.
SLIDE 3:
Forrester Research created their Technographic model to categorize the various levels of participation in the social space.
(for more about Technographics, go to http://www.slideshare.net/jbernoff/social-technographics-explained)
SLIDE 4:
This year, Forrester updated their data and we can see several trends over the last 12 months. First, the number of people creating content has only grown marginally. But a large percent of the Inactives have become Spectators and Joiners. Critics and collectors are up as well, indicating significant numbers of Inactives are moving into the social space and participating, meaning the notion that social media might be a "fad" is clearly a falsehood. Once consumers have discovered the utility of collecting or joining, once they've found value in being able to express themselves or consume information, they will NOT relinquish that.
SLIDE 7:
Last year I showed a Google search on the word "Comcast". Comcast's official sites showed up at the top, along with this hilarious and very critical video, at position #7, made by a disgruntled Comcast customer. The video, showing a Comcast technician sleeping on the customer's sofa, had garnered 1.2MM views. [ LINK: http://video.google.com/videoplay?docid=-6958342899875420422&hl=en ]
SLIDE 8:
This year, Comcast has moved from target to participant, and is using Twitter to service customers. As people encounter problems with their service, they can interact directly with Comcast's Frank Eliason and get their problems resolved.
SLIDE 9:
Last year, Starbucks often appeared to sit on the sidelines of the social space. Many were perplexed by their seeming avoidance of social tools. This Twitter user is clearly curious as to why Starbucks is not active on Twitter.
SLIDE 10:
This year, Starbucks took to the social space in a huge way, opening up MyStarbucksIdea to solicit operating ideas...
SLIDE 11:
...as well as creating an online community centered around doing good and volunteerism. They clearly are a social wallflower no more.
SLIDE 12:
So....should you be advertising on social sites? Not exactly. Here's why.
SLIDE 13:
Advertisers initially approached social sites like grazers at a buffet table. Each site looked like a juicy morsel of captive audience. 120-million actives! High disposable income! High literacy demo! Insane growth rates! These appeared to be perfect venues in
Asset Protection Conference 2011 -The Good, The Bad and The Ugly of Social MediaHelen Levinson
While beneficial for marketing purposes, social media activity creates potential pitfalls in terms of protecting a company’s assets and reputation. What if sensitive company information was leaked online and, even worse, you didn’t know it was out there? Are you prepared for serious damage control? A social media expert will show you how to manage and track your online reputation, identify online threats and address compliance issues. Learn investigative techniques to solve retail theft and the six key social media best practices.
(This presentation was given at the Asset Protection Conference 2011 - Food Marketing Institute)
The document summarizes a panel discussion on ethics hosted by the PRSA Phoenix chapter. The panelists discussed the PRSA code of ethics and guidelines for ethical decision making. Specific ethics issues from social media incidents and scandals were also examined, including lessons learned about disparagement, judgment, and disclosure practices. Resources for PR professionals regarding ethics codes, compliance, and dialog were provided.
What can higher ed learn from Barack Obama?Paul Redfern
CASE District II, Baltimore
March 2009
The country just experienced what some would say was a transformational election. What can higher education learn from the way Barack Obama communicated in both a traditional print and web medium but also how he used social media and web 2.0 tools to carry his message and engage supporters? In an era where budgets are being tightened and organizations are being
asked to be more efficient, how can your institution use some of these tools to accomplish your goals and communicate your messages?
presented by
Paul Redfern, Director of Web Communications & Electronic Media,
Gettysburg College
Liz Rotter, Principal & Creative Director, studio-e
This document discusses the advantages and proper use of social media for law students. It addresses what platforms like Facebook, Twitter and LinkedIn are used for and who uses them. The key advantages of social media for legal professionals are networking, self-promotion and staying informed. The document emphasizes establishing an online presence through hashtags, retweets and engaging content. It provides social media etiquette tips and recommends following legal academics and organizations online. Overall, the document encourages law students to consider using social media for career development and connectivity within the legal field.
A PowerPoint presentation of a Strategic Analysis of hi5, a social networking site. Looks at how they can differentiate themselves from other international social media websites. This was for my Business Policy and Strategic Management class.
This presentation includes information about legal project management fundamentals, creating a framework for legal project management (define, plan, monitor and manage, review and improve), ethics and the law, conflicts from outside counsel and the general counsel.
The document provides guidance for general counsel on key tasks and priorities during the first three months on the job. It recommends establishing positive relationships, learning about the business and key documents, analyzing legal processes, and demonstrating initiative to add value while addressing immediate needs and supporting business initiatives. The general counsel should develop strategic plans, systems, and performance metrics aligned with the company's goals and balance legal risks with creative solutions that impact the bottom line.
(CLICK THE "MORE" LINK TO SEE THE FULL SPEAKER NOTES)
AUDIENCE: Advertising professionals
VENUE: Seattle Ad Club November 2008 luncheon
SYNOPSIS: Last year we gave an intro into social tools. This year we're showing how brand communications can use these tools to be part of the consumers' solution rather than an obstacle in their paths.
SPEAKER NOTES:
(For the sake of this presentation, I will use "consumers" as a generic term that would include B2B "customers.")
SLIDE 1:
Last year, Publicis' Laura Porto Stockwell and I presented to you. Those of you who attended remember that we discussed demographics, trends in culture leading to the emergence of social media as a powerful communication/community channel, and walked through numerous social tools such as Twitter and Facebook. A lot has happened in the past year. We're assuming most of you are using social tools and our discussion today will be more about where we go from here.
SLIDE 2:
Since our last presentation, one in four of you has a new employer. Bloggers are regularly cited both on broadcast news as well as in the traditional press. Facebook has shot past long-time social network champ MySpace to become the largest social site. In fact, if Facebook were a country, it'd be the 11th largest, between Japan and Mexico.
Many brands have taken to social sites and engaged in social marketing programs. Starbucks, Dove, AllState, and many more have embraced these tools in fantastic ways. Also, the Obama campaign has proven the true power of this medium.
SLIDE 3:
Forrester Research created their Technographic model to categorize the various levels of participation in the social space.
(for more about Technographics, go to http://www.slideshare.net/jbernoff/social-technographics-explained)
SLIDE 4:
This year, Forrester updated their data and we can see several trends over the last 12 months. First, the number of people creating content has only grown marginally. But a large percent of the Inactives have become Spectators and Joiners. Critics and collectors are up as well, indicating significant numbers of Inactives are moving into the social space and participating, meaning the notion that social media might be a "fad" is clearly a falsehood. Once consumers have discovered the utility of collecting or joining, once they've found value in being able to express themselves or consume information, they will NOT relinquish that.
SLIDE 7:
Last year I showed a Google search on the word "Comcast". Comcast's official sites showed up at the top, along with this hilarious and very critical video, at position #7, made by a disgruntled Comcast customer. The video, showing a Comcast technician sleeping on the customer's sofa, had garnered 1.2MM views. [ LINK: http://video.google.com/videoplay?docid=-6958342899875420422&hl=en ]
SLIDE 8:
This year, Comcast has moved from target to participant, and is using Twitter to service customers. As people encounter problems with their service, they can interact directly with Comcast's Frank Eliason and get their problems resolved.
SLIDE 9:
Last year, Starbucks often appeared to sit on the sidelines of the social space. Many were perplexed by their seeming avoidance of social tools. This Twitter user is clearly curious as to why Starbucks is not active on Twitter.
SLIDE 10:
This year, Starbucks took to the social space in a huge way, opening up MyStarbucksIdea to solicit operating ideas...
SLIDE 11:
...as well as creating an online community centered around doing good and volunteerism. They clearly are a social wallflower no more.
SLIDE 12:
So....should you be advertising on social sites? Not exactly. Here's why.
SLIDE 13:
Advertisers initially approached social sites like grazers at a buffet table. Each site looked like a juicy morsel of captive audience. 120-million actives! High disposable income! High literacy demo! Insane growth rates! These appeared to be perfect venues in
Asset Protection Conference 2011 -The Good, The Bad and The Ugly of Social MediaHelen Levinson
While beneficial for marketing purposes, social media activity creates potential pitfalls in terms of protecting a company’s assets and reputation. What if sensitive company information was leaked online and, even worse, you didn’t know it was out there? Are you prepared for serious damage control? A social media expert will show you how to manage and track your online reputation, identify online threats and address compliance issues. Learn investigative techniques to solve retail theft and the six key social media best practices.
(This presentation was given at the Asset Protection Conference 2011 - Food Marketing Institute)
The document summarizes a panel discussion on ethics hosted by the PRSA Phoenix chapter. The panelists discussed the PRSA code of ethics and guidelines for ethical decision making. Specific ethics issues from social media incidents and scandals were also examined, including lessons learned about disparagement, judgment, and disclosure practices. Resources for PR professionals regarding ethics codes, compliance, and dialog were provided.
What can higher ed learn from Barack Obama?Paul Redfern
CASE District II, Baltimore
March 2009
The country just experienced what some would say was a transformational election. What can higher education learn from the way Barack Obama communicated in both a traditional print and web medium but also how he used social media and web 2.0 tools to carry his message and engage supporters? In an era where budgets are being tightened and organizations are being
asked to be more efficient, how can your institution use some of these tools to accomplish your goals and communicate your messages?
presented by
Paul Redfern, Director of Web Communications & Electronic Media,
Gettysburg College
Liz Rotter, Principal & Creative Director, studio-e
This document discusses the advantages and proper use of social media for law students. It addresses what platforms like Facebook, Twitter and LinkedIn are used for and who uses them. The key advantages of social media for legal professionals are networking, self-promotion and staying informed. The document emphasizes establishing an online presence through hashtags, retweets and engaging content. It provides social media etiquette tips and recommends following legal academics and organizations online. Overall, the document encourages law students to consider using social media for career development and connectivity within the legal field.
A PowerPoint presentation of a Strategic Analysis of hi5, a social networking site. Looks at how they can differentiate themselves from other international social media websites. This was for my Business Policy and Strategic Management class.
This presentation includes information about legal project management fundamentals, creating a framework for legal project management (define, plan, monitor and manage, review and improve), ethics and the law, conflicts from outside counsel and the general counsel.
The document provides guidance for general counsel on key tasks and priorities during the first three months on the job. It recommends establishing positive relationships, learning about the business and key documents, analyzing legal processes, and demonstrating initiative to add value while addressing immediate needs and supporting business initiatives. The general counsel should develop strategic plans, systems, and performance metrics aligned with the company's goals and balance legal risks with creative solutions that impact the bottom line.
"Creating a Social Media Policy for Your Company- Sharing With Your Employe...Dinsmore & Shohl LLP
The document discusses the importance of companies creating social media policies to govern employee behavior online. It notes that completely banning social media is not effective and that the biggest risks often come from within the company when employees say things on social media that create controversies or disclose confidential information. The document provides examples of incidents where employees violated company policies by misrepresenting their views as those of the company on social media. It stresses that social media policies help protect companies and provide "teeth" to take action if needed against improper employee use of social media.
This document outlines strategies for effective social media use to enhance businesses. It discusses setting goals for platforms like Facebook, Twitter, LinkedIn and YouTube. Content should be created through calendars and respond to customers in a timely manner. Metrics should track results and plans reevaluated quarterly. Social media fits into overall marketing and requires resources. The same marketing principles apply in a new interactive way online to strengthen brands and engage audiences.
Don't have a social media policy? So essentially, anyone in the organization can say and do whatever they want? It’s time for some guidelines!
While social media is about free and open conversations online, your organization still needs to have some thoughts to paper on how to manage the online sphere. How do you distinguish between personal and professional personas online? What things are appropriate and what isn't? What about privacy concerns? Join this session to learn more about what your organization can do to make social media work for you.
Attendees Will Walk Away With:
- Knowledge of the types of social media issues requiring policies
- Templates on writing your own social media policy for your organization
- Tips on implementing the policies effectively
NFSSC - The Good, the Bad and the Ugly of Social MediaHelen Levinson
Expert advice on how to protect and monitor your brand online
Social media has experienced an explosion of growth over the last few years and has become much more than just a personal tool to have fun and stay connected; it is a vehicle that brands use to market their businesses, services and products online. But along with the benefits of using these tools lie potential pitfalls. Consider if information was leaked online and, even worse, you didn’t know it was out there. Are you prepared for serious damage control? Regularly monitoring your online reputation is crucial in protecting your brand. By following activity on social networks, blogs, message boards, and keeping an eye on YouTube videos, retailers can be aware of issues that arise, in turn respond quickly, minimizing the potential threat.
Don’t have a social media policy? So essentially, anyone in the organization can say and do whatever they want? It’s time for some guidelines!
While social media is about free and open conversations online, your organization still needs to have some thoughts to paper on how to manage the online sphere. How do you distinguish between personal and professional personas online? What things are appropriate and what isn’t? What about privacy concerns? Join this session to learn more about what your organization can do to make social media work for you.
Attendees Will Walk Away With:
• Knowledge of the types of social media issues requiring policies
• Templates on writing your own social media policy for your organization
• Tips on implementing the policies effectively
Social Media Policy Essentials for Lenders and BrokersSmarsh
Learn how to adopt and enforce social media policies that make sense for the mortgage industry, including:
-What elements should be included
-Best practices for developing a social media policy
-How to enforce a policy once it's made
This document discusses social media risk management for human resources. It begins with a legal disclaimer and introduction of the presenter. It then defines social media according to financial regulators and outlines various legal concerns related to social media use. The document discusses opportunities and risks of social media use, as well as potential consequences. It focuses on components of an effective social media policy and lessons learned regarding policy development. The presentation concludes with information on relevant state laws and a question and answer section.
Risks of social media for businesses (and how to manage them)CrowdControlHQ
In a meeting with Security specialists held at the University of Loughborough we discussed the risks of social media and how they can be managed. This is our contribution to the topic.
This document summarizes a presentation on social media. It discusses:
1) What social media is and why businesses should care about it. Social media is about creating conversations, relationships and influencing others, not just pushing messages.
2) How social media can be used throughout an enterprise for marketing, branding, sales, customer service, product development and more.
3) Examples of social media success stories and best practices, including how social networking helped a small company become a vendor for a large global company.
4) Common fears enterprises have about social media, such as loss of control and negative comments, and how to address these fears.
This document discusses how social listening can be used across various departments in an organization to gain insights from social media. Social listening involves monitoring social media platforms to find sentiment about a company, competitors, customers and industry. It can be used for marketing, customer service, crisis communication, human resources, and more. The document provides examples of how social listening insights can help with creative direction, product development, crisis response, and other business needs. It emphasizes the importance of using the right tools for effective social listening.
This document summarizes a workshop on social media for HR professionals. The workshop covers developing a social media strategy and policy, recent court rulings regarding social media use by employees, using social media for internal communication and recruitment, and corporate social responsibility on social media. It provides examples of social media strategies and policies from different companies. It also discusses legal issues around monitoring and terminating employees for social media posts.
The document provides tips on using social media to promote art or events. It discusses creating a social media plan, including understanding your audience and competitors. The document outlines common ways to share content on social media, such as providing authoritative information, entertainment, humor, and controversy. It also discusses measuring the success of social media marketing efforts and some rules for social media marketing, such as providing free content and not expecting direct returns on investment.
Preparing to Manage Social Media in a Crisis
Social media has changed crisis management exponentially. It has become the primary source for news as it breaks, to maintain a connection to the crisis, and to reach out to ask questions, comment, or get support. Consumers flock to find the ‘official’ page of the business within search, and their official channels on Social Media. This presentation from Matt Lynch explores best practice across Search Engine Optimisation and Social Media for the Crisis Management Leaders Summit, Perth 2015 #gocrisis #voriantraining
10 Simple Steps For Creating A Social Media Strategy V2Natalie Alesi
The document provides 10 steps for creating a social media strategy for law firms: 1) Define why the firm wants to use social media; 2) Define the target audience; 3) Start with one channel, such as LinkedIn; 4) Ensure lawyers have complete LinkedIn profiles; 5) Consider creating a law firm Facebook page or using profiles for business development; 6) Understand commonly used tools like blogs, Google+, YouTube and management tools; 7) Schedule social media activities on calendars and set browser tabs; 8) Listen to others, be consistent and engage in conversations without being salesy; 9) Refer to resources and examples from experts; 10) Join the authors' social media communities for lawyers.
Effective Training and Policy Takes the Fear out of Social Networking - Shawn...sdavis532
The document discusses how social networks pose risks like revealing personally identifiable information and social engineering attacks. It emphasizes that organizations need effective social media policies and engaging training programs to exercise due care and diligence. Without these, employees may unintentionally damage an organization's reputation or fall victim to attacks. The presentation argues that blocking social media access is not enough and that policies and training are needed to mitigate risks while allowing organizations to benefit from social networking.
This document summarizes a presentation on current issues and trends regarding social media and employment law. It discusses how social media has impacted hiring practices, employee policies and contracts, and termination of employment. It provides statistics on social media usage and examples of legal disputes that have arisen from employees' social media use, both during and after employment. The presentation advises developing social media policies and properly handling disputes.
This document provides six tips for improving social media marketing strategies for B2B brands. It recommends defining social media policies, examining etiquette, scheduling posts for consistency, using social media insights in sales, engaging prospects across multiple channels, and measuring return on investment from social media efforts. Integrating social media with marketing automation can help optimize efforts.
Facebook provides a powerful platform for businesses to connect with customers and grow their brand. The document outlines best practices for setting up and optimizing a Facebook business page, including choosing a striking cover image, providing a concise description, featuring key apps, and sharing company milestones. It recommends posting engaging content 1-2 times per day that follows an 80/20 rule of news versus self-promotion. Facebook pages should also offer deals, ask questions, and experiment with interactive posts to spark dialogue.
The 2022 annual report from Dinsmore & Shohl summarizes the firm's diversity, equity, and inclusion initiatives and accomplishments over the past year. It provides statistics on the diversity of the firm's leadership, new hires, summer associates, and promotions. It also highlights the firm's continued commitment to the Mansfield Rule for increasing diversity in law firm leadership. Specific programs described include the Pre-Law Minority Program, Diversity Scholarships in partnership with clients, involvement with the Leadership Council on Legal Diversity, and celebrations held during diversity months. The report conveys that Dinsmore is focused on fostering an inclusive culture and pipeline for diverse legal talent.
In the past year, we have taken a deep dive into our most pressing challenges in creating a fully diverse and inclusive workplace and actions we can take right now to ignite change in our communities. In our 2020 Annual Report on Diversity & Inclusion, we outline our year that was, and our strategy for 2021.
More Related Content
Similar to "What General Counsel Need to Know About Protecting Their Company's Trademarks on Social Media Sites such as Facebook, Twitter, YouTube & Others," ExecSense Webinar
"Creating a Social Media Policy for Your Company- Sharing With Your Employe...Dinsmore & Shohl LLP
The document discusses the importance of companies creating social media policies to govern employee behavior online. It notes that completely banning social media is not effective and that the biggest risks often come from within the company when employees say things on social media that create controversies or disclose confidential information. The document provides examples of incidents where employees violated company policies by misrepresenting their views as those of the company on social media. It stresses that social media policies help protect companies and provide "teeth" to take action if needed against improper employee use of social media.
This document outlines strategies for effective social media use to enhance businesses. It discusses setting goals for platforms like Facebook, Twitter, LinkedIn and YouTube. Content should be created through calendars and respond to customers in a timely manner. Metrics should track results and plans reevaluated quarterly. Social media fits into overall marketing and requires resources. The same marketing principles apply in a new interactive way online to strengthen brands and engage audiences.
Don't have a social media policy? So essentially, anyone in the organization can say and do whatever they want? It’s time for some guidelines!
While social media is about free and open conversations online, your organization still needs to have some thoughts to paper on how to manage the online sphere. How do you distinguish between personal and professional personas online? What things are appropriate and what isn't? What about privacy concerns? Join this session to learn more about what your organization can do to make social media work for you.
Attendees Will Walk Away With:
- Knowledge of the types of social media issues requiring policies
- Templates on writing your own social media policy for your organization
- Tips on implementing the policies effectively
NFSSC - The Good, the Bad and the Ugly of Social MediaHelen Levinson
Expert advice on how to protect and monitor your brand online
Social media has experienced an explosion of growth over the last few years and has become much more than just a personal tool to have fun and stay connected; it is a vehicle that brands use to market their businesses, services and products online. But along with the benefits of using these tools lie potential pitfalls. Consider if information was leaked online and, even worse, you didn’t know it was out there. Are you prepared for serious damage control? Regularly monitoring your online reputation is crucial in protecting your brand. By following activity on social networks, blogs, message boards, and keeping an eye on YouTube videos, retailers can be aware of issues that arise, in turn respond quickly, minimizing the potential threat.
Don’t have a social media policy? So essentially, anyone in the organization can say and do whatever they want? It’s time for some guidelines!
While social media is about free and open conversations online, your organization still needs to have some thoughts to paper on how to manage the online sphere. How do you distinguish between personal and professional personas online? What things are appropriate and what isn’t? What about privacy concerns? Join this session to learn more about what your organization can do to make social media work for you.
Attendees Will Walk Away With:
• Knowledge of the types of social media issues requiring policies
• Templates on writing your own social media policy for your organization
• Tips on implementing the policies effectively
Social Media Policy Essentials for Lenders and BrokersSmarsh
Learn how to adopt and enforce social media policies that make sense for the mortgage industry, including:
-What elements should be included
-Best practices for developing a social media policy
-How to enforce a policy once it's made
This document discusses social media risk management for human resources. It begins with a legal disclaimer and introduction of the presenter. It then defines social media according to financial regulators and outlines various legal concerns related to social media use. The document discusses opportunities and risks of social media use, as well as potential consequences. It focuses on components of an effective social media policy and lessons learned regarding policy development. The presentation concludes with information on relevant state laws and a question and answer section.
Risks of social media for businesses (and how to manage them)CrowdControlHQ
In a meeting with Security specialists held at the University of Loughborough we discussed the risks of social media and how they can be managed. This is our contribution to the topic.
This document summarizes a presentation on social media. It discusses:
1) What social media is and why businesses should care about it. Social media is about creating conversations, relationships and influencing others, not just pushing messages.
2) How social media can be used throughout an enterprise for marketing, branding, sales, customer service, product development and more.
3) Examples of social media success stories and best practices, including how social networking helped a small company become a vendor for a large global company.
4) Common fears enterprises have about social media, such as loss of control and negative comments, and how to address these fears.
This document discusses how social listening can be used across various departments in an organization to gain insights from social media. Social listening involves monitoring social media platforms to find sentiment about a company, competitors, customers and industry. It can be used for marketing, customer service, crisis communication, human resources, and more. The document provides examples of how social listening insights can help with creative direction, product development, crisis response, and other business needs. It emphasizes the importance of using the right tools for effective social listening.
This document summarizes a workshop on social media for HR professionals. The workshop covers developing a social media strategy and policy, recent court rulings regarding social media use by employees, using social media for internal communication and recruitment, and corporate social responsibility on social media. It provides examples of social media strategies and policies from different companies. It also discusses legal issues around monitoring and terminating employees for social media posts.
The document provides tips on using social media to promote art or events. It discusses creating a social media plan, including understanding your audience and competitors. The document outlines common ways to share content on social media, such as providing authoritative information, entertainment, humor, and controversy. It also discusses measuring the success of social media marketing efforts and some rules for social media marketing, such as providing free content and not expecting direct returns on investment.
Preparing to Manage Social Media in a Crisis
Social media has changed crisis management exponentially. It has become the primary source for news as it breaks, to maintain a connection to the crisis, and to reach out to ask questions, comment, or get support. Consumers flock to find the ‘official’ page of the business within search, and their official channels on Social Media. This presentation from Matt Lynch explores best practice across Search Engine Optimisation and Social Media for the Crisis Management Leaders Summit, Perth 2015 #gocrisis #voriantraining
10 Simple Steps For Creating A Social Media Strategy V2Natalie Alesi
The document provides 10 steps for creating a social media strategy for law firms: 1) Define why the firm wants to use social media; 2) Define the target audience; 3) Start with one channel, such as LinkedIn; 4) Ensure lawyers have complete LinkedIn profiles; 5) Consider creating a law firm Facebook page or using profiles for business development; 6) Understand commonly used tools like blogs, Google+, YouTube and management tools; 7) Schedule social media activities on calendars and set browser tabs; 8) Listen to others, be consistent and engage in conversations without being salesy; 9) Refer to resources and examples from experts; 10) Join the authors' social media communities for lawyers.
Effective Training and Policy Takes the Fear out of Social Networking - Shawn...sdavis532
The document discusses how social networks pose risks like revealing personally identifiable information and social engineering attacks. It emphasizes that organizations need effective social media policies and engaging training programs to exercise due care and diligence. Without these, employees may unintentionally damage an organization's reputation or fall victim to attacks. The presentation argues that blocking social media access is not enough and that policies and training are needed to mitigate risks while allowing organizations to benefit from social networking.
This document summarizes a presentation on current issues and trends regarding social media and employment law. It discusses how social media has impacted hiring practices, employee policies and contracts, and termination of employment. It provides statistics on social media usage and examples of legal disputes that have arisen from employees' social media use, both during and after employment. The presentation advises developing social media policies and properly handling disputes.
This document provides six tips for improving social media marketing strategies for B2B brands. It recommends defining social media policies, examining etiquette, scheduling posts for consistency, using social media insights in sales, engaging prospects across multiple channels, and measuring return on investment from social media efforts. Integrating social media with marketing automation can help optimize efforts.
Facebook provides a powerful platform for businesses to connect with customers and grow their brand. The document outlines best practices for setting up and optimizing a Facebook business page, including choosing a striking cover image, providing a concise description, featuring key apps, and sharing company milestones. It recommends posting engaging content 1-2 times per day that follows an 80/20 rule of news versus self-promotion. Facebook pages should also offer deals, ask questions, and experiment with interactive posts to spark dialogue.
Similar to "What General Counsel Need to Know About Protecting Their Company's Trademarks on Social Media Sites such as Facebook, Twitter, YouTube & Others," ExecSense Webinar (20)
The 2022 annual report from Dinsmore & Shohl summarizes the firm's diversity, equity, and inclusion initiatives and accomplishments over the past year. It provides statistics on the diversity of the firm's leadership, new hires, summer associates, and promotions. It also highlights the firm's continued commitment to the Mansfield Rule for increasing diversity in law firm leadership. Specific programs described include the Pre-Law Minority Program, Diversity Scholarships in partnership with clients, involvement with the Leadership Council on Legal Diversity, and celebrations held during diversity months. The report conveys that Dinsmore is focused on fostering an inclusive culture and pipeline for diverse legal talent.
In the past year, we have taken a deep dive into our most pressing challenges in creating a fully diverse and inclusive workplace and actions we can take right now to ignite change in our communities. In our 2020 Annual Report on Diversity & Inclusion, we outline our year that was, and our strategy for 2021.
Dinsmore hosted the third women’s client development event at Castle & Key in August 2019. More than 50 female client representatives attended the event with more than 20 Dinsmore women attorneys. The venue was beautiful and the food fantastic! Our clients enjoyed the event and have given positive feedback.
We're grateful to everyone who took time to help and who were able to attend.
#IamDinsmore
In Law & Equity, Dinsmore’s LGBTQ Affinity group was created in 2018 to promote, embrace, and support diversity and inclusion within the firm; strengthen connections between Dinsmore and the LGBTQ communities around us; provide resources to foster, enhance and sustain the health and well-being of the firm’s LGBTQ staff and attorneys; and advocate visibility, respect, and equality for all.
"The American Taxpayer Relief Act of 2012 - A Result of the 'Fiscal Cliff,'...Dinsmore & Shohl LLP
The document summarizes key provisions of the American Taxpayer Relief Act of 2012 related to income tax. It discusses changes to individual income tax rates, capital gains rates, the alternative minimum tax exemption amounts, and other individual tax provisions. For businesses, it outlines changes to Section 179 expensing limits, bonus depreciation, and other deductions. The summary also notes some provisions that were not extended, such as the phase-out of certain itemized deductions.
"Contracts, Leases, & Property: A Refresher on Polices 8200 and 1224.1," WV S...Dinsmore & Shohl LLP
This document provides a summary of policies 8200 and 1224.1 related to contracts, leases, and property for schools. It discusses bidding thresholds and requirements for purchases based on cost, tips for entering contracts and leases, and exemptions from competitive bidding. Construction project requirements are also outlined, including using prevailing wage rates and competitively bidding projects over $25,000. The document provides tips for issues like contract terms, determining the lowest qualified bidder, waiving bid informalities, and holding pre-bid meetings.
Preparing for the Sunset - Unique Estate Planning Opportunities at the End of...Dinsmore & Shohl LLP
The document summarizes current estate planning techniques in light of changing tax laws and proposed changes. It discusses opportunities for married couples and single clients to make use of the large lifetime gift and estate tax exemptions. It also outlines proposals to limit valuation discounts, require minimum GRAT terms, limit GST exemption duration, and coordinate grantor trust income and transfer tax rules. The document is intended to help estate planning clients navigate the changing tax landscape.
The document outlines 8 questions employers should ask before taking adverse employment actions against employees to help ensure fairness and avoid potential legal issues. The questions address an employee's tenure, past warnings, reviewing all documentation of the incident, whether others were treated differently, identifying witnesses, whether the employee is a member of a protected class, how coworkers will perceive fairness, and what will be communicated to the employee. Asking these questions helps employers make informed decisions, reduce legal risks, improve employee morale, and lower exposure to damages in potential lawsuits.
"GPS Tracking of Employees: Balancing Employees’ Right to Privacy with Empl...Dinsmore & Shohl LLP
This document discusses the legal issues surrounding employers' use of GPS tracking of employees. It outlines the potential benefits to employers, as well as some laws in states like California, Connecticut, Delaware and Texas that regulate electronic tracking. Case law suggests employees do not have an expectation of privacy over employer-owned property. The document concludes with best practices for employers implementing GPS tracking, such as notifying employees and limiting tracking to work hours and job-related purposes.
"2012/2013 Income, Estate and Gift Tax Changes a Result of the 'Fiscal Cliff'...Dinsmore & Shohl LLP
"2012/2013 Income, Estate and Gift Tax Changes a Result of the 'Fiscal Cliff'," Financial Planning Association of Southwestern Ohio, Election Preview Virtual Conference
This document summarizes Bill Freedman's presentation on major features of the Affordable Care Act that concern employers. It discusses provisions related to health insurance exchanges, employer and individual mandates, limits on cost sharing, reporting requirements, and other regulatory changes taking effect in 2014. The summary provides an overview of how the law affects employer-sponsored health plans.
Networking Your Way to Great Relationships," Generation Putnam, Hurricane, WVDinsmore & Shohl LLP
The document discusses networking and how it is important for building business relationships. It defines networking as establishing personal connections in a business context. It then provides tips for how to effectively network, including planning your market and brand, using existing connections, becoming an expert, embracing new experiences, giving to others, authenticity, follow up, maintaining relationships through updates and referrals, and using social media like Facebook, Twitter and LinkedIn as networking tools. The overall message is that networking takes ongoing commitment but can help grow, retain and climb within a business.
The document summarizes key provisions of the Family Medical Leave Act (FMLA) regarding eligible employees, types of covered leave, definitions of serious health conditions, military caregiver leave, and qualifying exigency leave. It defines eligible employees as those employed for at least 12 months and 1,250 hours in the previous year by an employer with 50 or more employees within 75 miles. Covered leave includes care for family or one's own serious health conditions. Military caregiver leave allows up to 26 weeks to care for injured service members, and qualifying exigency leave is additional standard 12-week leave for military families.
Every Move You Make: Balancing Privacy Rights in the GPS Tracking of Sales an...Dinsmore & Shohl LLP
The document discusses the use of GPS tracking devices to monitor employees. It covers laws regarding GPS tracking of private employees in several states, potential privacy and legal issues with GPS tracking, and best practices for employers implementing GPS tracking programs. The presentation aims to help employers understand GPS tracking laws, pitfalls to avoid, and tips for a legally compliant tracking policy and implementation.
"Your Guide to the America Invents Act (AIA)," The Ohio State Bar AssociationDinsmore & Shohl LLP
The America Invents Act (AIA) enacted the most significant changes to U.S. patent law in over 60 years. It transitions the U.S. to a first-inventor-to-file system to harmonize with global practices. New post-grant review procedures allow third parties to challenge weak patents before the Patent Trial and Appeal Board. The AIA also aims to improve patent quality by expanding the prior commercial use defense and prior art submissions during prosecution. Major changes under the AIA include limiting false patent marking suits and replacing interference proceedings with the new derivation proceeding.
The Supreme Court and Federal Circuit issued several significant patent opinions in 2012 focusing on patentable subject matter under Section 101. The Mayo v. Prometheus decision established that medical diagnostic claims involving natural laws or conventional activities may not be patent eligible. Other cases questioned the patentability of isolated DNA, method of treatment claims, and business method claims. The courts emphasized that simply adding generic computer elements or insignificant post-solution activity is not enough to make an otherwise abstract idea patent eligible. The Global-Tech decision defined the knowledge requirement for induced infringement as willful blindness. The Hyatt decision allowed completely new evidence to be introduced in Section 145 actions in district court.
“MSHA Enforcement Trends for Metal/Nonmetal Mine Operators” – National Stone, Sand and Gravel Association Convention, Safety and Health Committee. Charlotte, North Carolina
The document discusses the MSHA enforcement process and provides strategies for improving compliance. It outlines the background of the US Department of Labor and MSHA. It then discusses the current enforcement climate of increasing citations and penalties. The rest of the document focuses on ways operators can combat these trends through improving safety, understanding MSHA's evolving enforcement targets, and using data on frequently cited standards to focus compliance efforts.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
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Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/how-axelera-ai-uses-digital-compute-in-memory-to-deliver-fast-and-energy-efficient-computer-vision-a-presentation-from-axelera-ai/
Bram Verhoef, Head of Machine Learning at Axelera AI, presents the “How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-efficient Computer Vision” tutorial at the May 2024 Embedded Vision Summit.
As artificial intelligence inference transitions from cloud environments to edge locations, computer vision applications achieve heightened responsiveness, reliability and privacy. This migration, however, introduces the challenge of operating within the stringent confines of resource constraints typical at the edge, including small form factors, low energy budgets and diminished memory and computational capacities. Axelera AI addresses these challenges through an innovative approach of performing digital computations within memory itself. This technique facilitates the realization of high-performance, energy-efficient and cost-effective computer vision capabilities at the thin and thick edge, extending the frontier of what is achievable with current technologies.
In this presentation, Verhoef unveils his company’s pioneering chip technology and demonstrates its capacity to deliver exceptional frames-per-second performance across a range of standard computer vision networks typical of applications in security, surveillance and the industrial sector. This shows that advanced computer vision can be accessible and efficient, even at the very edge of our technological ecosystem.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
"What General Counsel Need to Know About Protecting Their Company's Trademarks on Social Media Sites such as Facebook, Twitter, YouTube & Others," ExecSense Webinar
1. What General Counsel Need to
Know About Protecting Their
Company's Trademarks on
Social Media Sites Such as
Facebook, Twitter, YouTube &
Others
April Besl
2. Slide 2
About the Speaker
• April L. Besl is an attorney with the law firm of Dinsmore & Shohl in Cincinnati
Ohio. She focuses her practice on intellectual property issues including
trademarks, copyrights, trade secrets, social media, and internet law and has
extensive experience assisting clients with emerging issues related to the
impact of social media, the web, and technology on their business and
marketing strategies.
• April has given multiple presentations on the intersection of the law and
social media to legal professionals, businesses, and students. She was also
quoted in the Cincinnati Business Courier article, “Meet Your Latest
Facebook Friends: Your Boss, His Boss” and was featured in the “Fifth Third
Business Beat” TV program that originally aired on CET-PBS on Friday, June
5, 2009, discussing the ways in which business owners and management
can protect their companies when employees are using social networking
sites.
What General Counsel Need to Know About Protecting Their Company's Trademarks
April Besl
3. Slide 3
Overview – Why Do You Care?
• (1) Social Media is the fastest growing communication medium EVER!
• (2) Social Media impacts EVERY facet of your brand.
• (3) Marketing campaigns are becoming more interactive and demanding
quicker action – putting greater pressure on in-house counsel.
What General Counsel Need to Know About Protecting Their Company's Trademarks
April Besl
4. Slide 4
What to Know
• (1) We Are Not Just Talking About Infringement of Your Trademarks on
Social Media
• (2) Your Brand Is On Social Media – Even If YOU Are Not!
• (3) The Risks Are Not Only External, But Internal
• (4) Each Social Media Site Has Its Own Takedown Procedures
• (5) The Issues Associated with Social Media Change Rapidly
What General Counsel Need to Know About Protecting Their Company's Trademarks
April Besl
5. Slide 5
It’s More Than Just Infringement
• When Dealing with Social Media You Have to Think Outside the
Traditional “Norms” of Trademark Enforcement.
• Don’t Just Look for Infringement on Social Media
• Look for Things That Can Significantly Impact The Brand as a Whole.
• Don’t Just Think of the Negatives
• You Can Even Use Social Media to Obtain Information and Insight
About Your Brand and The Public’s Opinion of Your Brand
What General Counsel Need to Know About Protecting Their Company's Trademarks
April Besl
6. Slide 6
Your Brand is Out There
• Even If You Are NOT!
• Customers Are Talking About Your Brand on Social Media
• Competitors Are Talking About Your Brand on Social Media
• Potential Clients Are Talking About Your Brand on Social Media
• Potential Employees Are Talking About Your Brand on Social Media
• The Press is Talking About Your Brand on Social Media
What General Counsel Need to Know About Protecting Their Company's Trademarks
April Besl
7.
8.
9.
10. Slide 10
The Risks Are Not Only External
• Employee Use of Social Media Websites Can Have a Significant Impact on Your
Trademarks and Your Brand As a Whole
• Employees Can Create Trouble By Saying Things On “Behalf” of the Company
• Employees and Representatives Can Say Things on Social Media Sites That
Create Controversies and Negative Consequences on the Brand
• Authorized Employees Can Inadvertently “License” Images to Social Media
Sites
• Employees Can Disclose Confidential Information Without Realizing It
What General Counsel Need to Know About Protecting Their Company's Trademarks
April Besl
11.
12.
13.
14.
15. Slide 15
Social Media Site Procedures
• Each Site Has Its Own Takedown Procedures
• Digital Millennium Copyright Act Takedown Notices Only Work for Copyright
• Some Takedown Policies Require Registered Trademarks (e.g. Twitter)
• Use Creative Methods to Takedown Infringing Sites – Like False Impersonation
• Learn the Buzz Words in Filing Takedown Notices
What General Counsel Need to Know About Protecting Their Company's Trademarks
April Besl
16. Slide 16
The Issues Change Rapidly
• You Can’t Just Protect Against One Issue and Drop Your Guard!
• Examples of Recent Social Media Issues Include:
• .XXX Domain Names
• Twittersquatting
• Facebook Usernames
• It Goes Beyond Just Searching, It Is Being Aware of New Technologies, Products, and
Applications and How They Can Be Used Against Your Brand and Your Business
What General Counsel Need to Know About Protecting Their Company's Trademarks
April Besl
17. Slide 17
You Can’t Fight Parody Accounts
• Parody Accounts Are Growing in Popularity on Social Media Sites – Especially Twitter
• Celebrities, Popular Characters, Politicians, and Spokespersons Are Being Targeted
• Most Social Media Sites Recognize Them As Valid and Will Not Take Them Down
• Most Are For Humorous Purposes But Some Are For Political and Social Statements
• Fighting Them Can Be More Negative Than Joining in the “Fun” or “Humor”
What General Counsel Need to Know About Protecting Their Company's Trademarks
April Besl
18.
19.
20.
21. Slide 21
There is an Impact
• (1) Genericide of Trademarks
• (2) Loss of Control of Brands
• (3) Know Who You Want Holding the “Keys”
• (4) Picking the Right Strategy
• (5) Going Forward Without a Social Media Policy
What General Counsel Need to Know About Protecting Their Company's Trademarks
April Besl
22. Slide 22
What It Means for the Company
• Genericide is a Bigger Danger Than Ever
The fast moving pace of social media can make it harder to avoid genericide
– it is harder to turn the tide of public opinion than with traditional advertising!
How to Fight Genericide:
Monitoring of Usage of Your Mark (E.g. Hash tags)
Training of Consumers – On a More Frequent Basis
What General Counsel Need to Know About Protecting Their Company's Trademarks
April Besl
23. Slide 23
What It Means for the Company
• Loss of Control of Brand
• If not properly managing brands on social media you are giving up control.
• Leads to one major concern is naked licensing!
• Social media inherently requires some loss of control, but you can manage that loss
of control and even control the conversation!
• Monitoring the conversation allows you to control the conversation and respond to
issues customers have with your brands.
• It also lets you know what your competitors may be saying!
What General Counsel Need to Know About Protecting Their Company's Trademarks
April Besl
24.
25.
26.
27.
28.
29. Slide 29
What It Means for the Company
• Know Who You Want Controlling the “Keys” to Your Brand
• There is risk in hiring social media companies to run your brands.
• You can create a “disconnect” with your target audience if they know the
posts are “fake” from celebrities, representatives, or others that are part of
your brand.
• If you can manage the risk, and create safeguards, the benefits of using an
outside firm with expertise can be substantial.
What General Counsel Need to Know About Protecting Their Company's Trademarks
April Besl
30. Slide 30
What It Means for the Company
• Important to Select the Right Strategy for Your Brand on Social Media
• Selecting the Right Strategy Applies Not Only to Enforcement and
Protection, But Use.
• Failure to Enforce Can Equal Defenses in the Future
• Failure to Prosecute
• Abandonment
• Laches
• Weakness of Mark
What General Counsel Need to Know About Protecting Their Company's Trademarks
April Besl
31. Slide 31
What It Means for the Company
• Important to Select the Right Strategy for Your Brand on Social Media
• Enforcement and Protection
• Takedown Notices Filed Regularly
• Respond to Fix Problems: Time Warner Cable, Coke, Dell
• Company Strategy for Social Media
• Necessary to Determine Strategy, Customer Base, Culture and Sites That Match
Those Items
• Don’t Just Jump In – Jump In Strategically
What General Counsel Need to Know About Protecting Their Company's Trademarks
April Besl
32. Slide 32
What It Means for the Company
• Moving Forward Without a Social Media Policy in Place is Dangerous
• Social Media Policies are Necessary to Protect the Company Against Improper Use
By Employees.
• Example: Delta Flight Attendant
What General Counsel Need to Know About Protecting Their Company's Trademarks
April Besl
33. Slide 33
What It Means for the Company
• Social Media Policy Terms
• Keep It Positive → Focus on “Can Do”
• The goal is not to foreclose use of social media but to ensure that
use is in harmony with organization.
• The Policy Must Have “Teeth”
• Make it clear that failure to comply can lead to disciplinary action,
including termination
What General Counsel Need to Know About Protecting Their Company's Trademarks
April Besl
34. Slide 34
What It Means for the Company
• Recommended Terms
• Encourage Honesty in Postings
• Require Respect to Other Employees, Clients and Competitors of the Organization
• Address Cyber Bullying, Hacking, Fraudulent Conduct, Harassment, and Unethical
Behavior
• Responsibility of Employees When Acting As Representative of Organization
• Address Disclosure of Confidential or Proprietary Information of Organization
What General Counsel Need to Know About Protecting Their Company's Trademarks
April Besl
35. Slide 35
What It Means for the Company
• Recommended Terms
• Include Provisions Regarding Revenues, Future Business Plans, Share Prices, And
Other Financial Information (Especially for Publicly Traded Companies)
• Detail Intellectual Property Concerns Including Use of Company IP and Third-Party
IP
• Any Site Specific Rules (Ex. LinkedIn Recommendations, Wikipedia Entries)
• Provisions Governing Virtual Worlds
What General Counsel Need to Know About Protecting Their Company's Trademarks
April Besl
36. Slide 36
Case Studies
• Case Study # 1 – Red Cross’ Twitter Success
• Case Study #2 – Chrysler’s Twitter Blunder
• Case Study # 3 – P&G’s Old Spice Success Story
What General Counsel Need to Know About Protecting Their Company's Trademarks
April Besl
37. Slide 37
Red Cross’ Twitter Success
• If Handled Correctly, The Impact of Social Media Mistakes Can Be Less
Problematic!
• American Red Cross Dealt With Its Own Social Media Faux Pau in February
of This Year
• American Red Cross Social Media Representative Accidentally Tweeted
Something on The Red Cross Page Thinking It Was Her Own….
What General Counsel Need to Know About Protecting Their Company's Trademarks
April Besl
38. Slide 38
Red Cross’ Twitter Success
What General Counsel Need to Know About Protecting Their Company's Trademarks
April Besl
39. Slide 39
Red Cross’ Twitter Success
• The Red Cross Realized the Mistake and Removed The Tweet, Replacing
It With…
What General Counsel Need to Know About Protecting Their Company's Trademarks
April Besl
40. Slide 40
Red Cross’ Twitter Success
• What Could Have Been a Marketing Nightmare Actually Had a Happy
Ending
• Dogfish Head Brewery Encouraged Donations from Its Customers and
Many Followed Through
• Red Cross Followers Also Pledged Donations Appreciating the Humor of
the Situation
What General Counsel Need to Know About Protecting Their Company's Trademarks
April Besl
41. Slide 41
Chrysler's Twitter Blunder
• But Not All Twitter Gaffes Will Necessary Lead to The Same Happy Endings.
• For Example, Last Week, A Strange Tweet Appeared on the Chrysler Twitter
Page…
What General Counsel Need to Know About Protecting Their Company's Trademarks
April Besl
42. Slide 42
Chrysler's Twitter Blunder
• The Tweet Was Quickly Deleted and Replaced By An Apology from Chrysler…
• However, Insiders At the Company Let Slip to the Media That It Was in Fact An
Employee of the Social Media Agency in Charge of Chrysler’s Twitter Page That Had
Posted a Tweet Thinking It Was Their Own Personal Account
What General Counsel Need to Know About Protecting Their Company's Trademarks
April Besl
43. Slide 43
Chrysler's Twitter Blunder
• The Employee Was Fired by the Agency But It Brings Up the Question
Once More…
Who Do You Want Holding the Keys to Your Social Media “Engine?”
What General Counsel Need to Know About Protecting Their Company's Trademarks
April Besl
44. Slide 44
P&G’s Old Spice Success Story
• Everyone Has Seen the P&G Old Spice Commercials
What General Counsel Need to Know About Protecting Their Company's Trademarks
April Besl
45. Slide 45
P&G’s Old Spice Success Story
• P&G Used the Success of the Commercials on Social Media to Build Up the
Brand
• The Social Media Campaign is Hailed as One of the Best Ever
• The Series of “The Man Your Man Could Smell Like” Videos Were Released on
YouTube and Publicized on Other Social Media Platforms
• YouTube Views Are in the Millions and the Old Spice Twitter Account
Accumulated Tens of Thousands of New Viewers
What General Counsel Need to Know About Protecting Their Company's Trademarks
April Besl
46. Slide 46
P&G’s Old Spice Success Story
• Live Tweeting Sessions With the “Old Spice Guy” Further Drove the Campaign
• In-House Counsel Balanced Loss of Control, Quick Decisions and Immediate
Impact of Such a Campaign
• In the End, Even Though the Brand Itself Was Never Prominently Highlighted, it
Gained Recognition, Prominence, and Popularity
• Translating to Success and Sales for P&G
What General Counsel Need to Know About Protecting Their Company's Trademarks
April Besl
47. Slide 47
FAQs
• If I cut off access to social media sites for my employees that fixes the issue right?
• Ignoring bad comments on social media sites is better than responding.
• Should monitoring be done in-house or by outside parties?
• I need to be on every social media site to be effective.
• Facebook is for kids and personal use – not businesses.
• Social media moves fast, so results from our use should be instant.
• Social networks are only used by younger people.
• A social media presence is only useful for selling consumer products.
• Once a page is set up, you don’t have to post regularly.
• I can just post press releases on Twitter and that is enough.
What General Counsel Need to Know About Protecting Their Company's Trademarks
April Besl
48. Slide 48
Conclusions
• Determine with Business What Kind of Culture and Presence Your
Organization Wants to / Should Have on Social Media.
• Monitoring and Enforcement is Key to Success.
• Draft and Implement a Social Media Policy Yesterday.
What General Counsel Need to Know About Protecting Their Company's Trademarks
April Besl
49. Slide 49
Thank You
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50. Slide 50
April Besl
Dinsmore & Shohl LLP
255 E. Fifth Street, Suite 1900
Cincinnati, Ohio 45202
april.besl@dinslaw.com
(513) 977-8527