1. Personal Statement
My name is Yuanming (Shane) Qin. I had worked as an editor of that’s PRD English
magazine1 for eight years and undertaken the post of Managing Editor from July 2010 to
May 2013. As a senior media practitioner, I had experienced the transformation of print
media and consolidated the market position of that’s PRD as South China’s premier English
magazine. From writing and editing to publishing, to managing both local and foreign
editors, to establishing and maintaining positive relationships with cooperators, I have been
practicing in my beloved area.
I started my editorial career in Urbanatomy Media, a brand affiliated to Shanghai
Hezhou Advertising Co., Ltd. English magazines including that’s Shanghai, that’s Beijing,
and that’s PRD published by Urbanatomy Media are most well-known by foreign readers
who work and live in the above metropolises. In the early stage of my career, I endeavored
to polish2 my skills in interviewing, reporting and writing. By modestly learning from foreign
colleagues, my English proficiency had been increased to the advanced level which was
illustrated by the numerous articles I had written for that’s PRD. My interview skills had
been approved when interviewing Chinese pioneering drama director Meng Jinghui, Artistic
Director of America’s Mark Morris Dance Group Mark Morris, Dutch architect and designer
of the Canton Tower Mark Hemel, etc.
From May 2007 to October 2008, I was sent to Shenzhen Branch to take charge of the
editing and production work of that’s PRD Shenzhen Version. Having solved the problems
like source shortage and insufficient guidance, I worked with a small yet vigorous team to
expand the popularity of our publication, and building up an interactive relationship with
local communities. In return for my contribution to the company, I got promoted to be the
first non-foreign Managing Editor since July 2010. In the following three years, I established
management skills on the job, built and led an efficient Editorial team, with which I fulfilled
the strategic objective that made that’s PRD an influential and reputable English magazine
in South China region. Although I have faced many unexpected changes throughout these
years, every time I greeted the challenge, withstood the pressure, and got the situation
under control.
For better understanding the essence of media and communication to explore the
possibility of my career development, it was of great importance for me to upgrade my
knowledge and expertise. In June 2013, I left Urbanatomy Media, and then went to study in
the UK at Goldsmiths, University of London, which stands out of the crowd due to its top
ranking in media disciplines. It has been proved that the experience at Goldsmiths gave me
a fresh mind and the support I need for career breakthrough. I enjoyed the courses I
undertook and passed all modules with excellent marks. With great interest in the area of
cultural transmission, I researched through my Master dissertation the subject of “cultural
1 that’s PRD, South China’s premier English magazine designed for foreigners getting first-hand information about
life necessities, local entertainment and social development of the Pearl River Delta. http://online.thatsmags.com
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2. diplomacy”. My effort put into this massive work eventually received distinctive marks and
positive comments from examiners.
I have now successfully completed the one-year Master program in “Global Media and
Transnational Communications” and been awarded the Master of Arts degree by University
of London. Through further learning I have improved the strengths of my methods in
collecting data, integrating information and critical thinking, meanwhile enhanced my
comprehension of media industry as well as my experience in how to discover multicultural
elements for different readers/audiences in accordance with social trend analysis.
Returning to work, I wish to start the new page of my life in the industry of media and
communication again. In particular, I wish to dedicate myself to the course of cultural
transmission and international cultural exchange and seek a relevant position in arts and
cultural sectors. I therefore hope you could give me a favorable consideration. Thanks for
your attention.
Truly yours,
Yuanming (Shane) Qin
November, 2014