The_Pioneer_165

Publisher Kwon Sun-ki Chief Manager Kim Yun-shik
Faculty Advisor Koo Seung-pon English Advisor Graham Moran, Kim Jun-min, Kim A-ran
Editor-in-Chief Son Seong-eun
Editor Moon Jae-hyun, Jang Hye-ju, Kim Do-hye
Reporter Min Yu-jin
Spring Springs up
The Leading Education: Character Education at GNU
What Do You Think about Smoking Areas?
Stationery is not just Stationery
Unfamiliar but Intimate Korean Traditions on
Lunar New Year s Day
Two Different Fiction Films about Love
A Determined Goal Leads to Success
Give Wings to Your Dream
Pakistan Teen s Noble Sacrifice
2014: the Year of Woman Power
Ugly Korea in Cambodia
Back to the Basics
In Praise of Privacy: Why I Don t Use Social Media
Paradigm Shift from Closed Innovation to Open Innovation
Do you Want to Build a Snowman?
Begin! To Get the Wisdom of Life
The Meaning of the Beginning
Advice to Everyone Who Wants to Start Something
4
MARCH 2014 No. 165
C O N T E N T S
6
18
20
26
2014 GNU Freshmen
I feel very adventurous. There are so many
doors to be opened, and I’m not afraid to
look behind them. - Elizabeth Taylor
The Pioneer was first published July 10th, 1979. The magazine is published during the spring and fall semesters and is
distributed free of charge.
5F, Student Union Building, Gyeongsang National University, Jinju-daero, Jinju-si, Gyeongsangnam-do, Korea.
Telephone (055)772-0795 Website http://press.gnu.ac.kr

EDITORIAL
The Pioneer March 2014
Last year, I went through so many incidents that
have changed my belief in human beings. I did like
taking care of other people and used to give advices to
change them in a good way. That’s because I had
tutoring jobs for 4 consecutive years and this made me
try to teach and change people by habit. Somehow this
habit of mine turned out to be counterproductive and
made me ponder over whether to take up a post as
editor-in-chief of The Pioneer or not.
A million thoughts ran through my head. Until
now, I’m still not sure of my decision to take the post
of the chief editor and take on heavy responsibility.
However, I was sure that I can change The Pioneer in a
good way by cooperating with other passionate and
competent reporters of The Pioneer not in my own
way.
My strong belief bore abundant fruit. We changed
The Pioneer more interestingly from this 165th issue
under my supervision. We targeted broad range of
potential reader from domestic to foreign students and
faculty members, even people outside the school (even
citizens).
First, “Social Explorer” which explores various
social issues in the view of university students is no
longer in this magazine. Once the importance of this
article was regarded as important as “Cover Story”, but
we decided to take the essence of this section and put it
into “Focus”. Thus, “Focus” now covers issues both
inside and outside Gyeongsang National University
(GNU). Likewise, “People” which originally featured
people inside GNU only, but from now on, will cover
figures both inside and outside GNU.
Second, to conserve the representativeness of
“Social Explorer”, we’ve created “Feature” which can
deal with any topic or issue freely as possible (but in
165th issue, there is “Special Issue” which tells
everything about internship programs. They are
planned and carried by domestic or multinational
corporates and implemented in foreign countries).
Third, we added informative and entertaining
sections like “World Issue”, “Collaboration”, “Local
Focal” and “Mingle with English”. I believe these
articles will be fascinating with various stories and
local/world issues. Especially, “Local Focal” will be
exceptionally beneficial to foreigners who live in
Gyeongsangnam-do, Pusan and Ulsan in that this
section will introduce unusual places in these local
areas. “Mingle with English” will explain the meanings
of English words or phrases appearing in the articles of
The Pioneer.
Although we’ve been trying hard to communicate
with GNU students and faculty members by delivering
interesting issues, we could hardly get any opinion
from the readers. We assumed there would be a reason
which still remains unknown. So we made a bold
decision to transform sections and the method of
collecting news or cases of The Pioneer.
Spring springs up in high winter. You start
preparing new semester by buying some notes or pens
in a stationery store. You might talk about finding jobs
with your friends of search for internship programs you
can join this summer. Like you, we have been
preparing for a new start during winter. Every reporter
in The Pioneer fiercely collected news subjects and did
all the laborious tasks of writing articles. All these
efforts we’ve put in will be worthwhile if you are
happy to read The Pioneer from cover to cover. Like
spring, The Pioneer springs up in high winter.
Son Seong-eun Editor-in-Chief

By Kim Do-hye EditorCAMPUS WORLD
The Leading Education:
Character Education at GNU
Why do you think we need character education?
Because of constantly increasing unethical, inhumane crimes,
people have started to become interested in character
education and the demand continues to grow. As a result, we
put an idea into practice. It’s a part of leading education: a kind
of education about the future’s main talents, and to train GNU
students in these new talents - propriety, knowledge and
learning - students need to raise their own personality.
How is GNU Personality Education course progressing?
The principle of GNU Personality is I, You and We. First, “I”
represents students’ recognition of their own character.
Knowing oneself is the most important thing in building and
sustaining relationships. Secondly, “You” means
understanding others and forming good relationships. Last but
not least, “We” stands for forming a community with others,
understanding modern society and preparing for the future. As
character education always accompanies great risk owing to
the difficulties and responsibilities, we try to prepare every step
of the course thoroughly. Professors give students activity
tasks every week and we have managed to minimize the rate
of failure, which is now about 10%.
What is special about the GNU
Personality Education course?
First of all, we developed our own
textbook. It gives students a guideline
throughout the course. I think one-time
character education is not enough
because forming a desired character
requires a certain amount of time. We
use team-teaching methods that allow
students to learn about various categories of studies. In team-
teaching, each of the six professors teaches Oriental classics,
Western classics and Cultural experiences. For example, I
teach what happiness is and the meaning of friendships,
referring to Aristotle’s Nicomachean Ethics, and on other
weeks, other professors teach proprieties referring to the
Analects of Confucius. In addition, the age group of the
professors is so diverse that students can experience various
perspectives. Our lectures are based and centered on Jinju’s
history and culture so students can learn about the spirit of
Non-gae and Hwarang. Harmonizing regional tradition and
history with the world, which is the glocal (global and local)
spirit! We hope students to become sound and mature rather
than perfect.
There are some who will achieve success by any means.
They are cold-hearted and calculating. They are good at
twisting people round their finger and lying to people to
promote their own interests. They conceal themselves
whenever their fault is revealed and are more than willing to
enlist sympathy from others. We call them sociopaths. You
have probably heard about them. Well-known examples of
sociopaths that you know of are Lee Jae-gyeong from the soap
opera You Who Came from the Stars and Sherlock Holmes
from the English series Sherlock. Experts say that antisocial
personality disorders represented as psychopaths and
sociopaths are influenced not only by genetic background but
also environmental factors. Naturally, the necessity for
character education has grown.
According to a survey conducted by the Korean
Educational Development Institute (KEDI), most of the
participants thought that it is necessary to increase
opportunities for students to learn about personalities. So, what
is exactly character education? Character education prevents
people from losing their human nature and makes them realize
their own personality. Due to its far-reaching influence,
character education is obviously important to the general
public. How can we, Gyeongsang National University (GNU)
students, realize our own personality? Not to worry! We have
GNU Personality Education course. It is a class run by the
Faculty of General Education (FGE) at GNU. The FGE was
established in March, 2012 to improve students’ refinement of
knowledge and learning ability. The GNU Personality
Education course was certified by the Alliance for Character
Education Nationwide Association last year. However, there
are still lots of students who don’t know that GNU has a
Personality Education course. So, The Pioneer learned more
about it by interviewing Hong Suk-young, a director of the
FGE and professor of the Department of Ethics Education.

Lastly, professor Hong quoted, “These days, more and
more enterprises are seeking unique personalities when
recruiting. Therefore, some students incorrectly think of the
GNU Personality course as a job preparation course. This is a
short-sighted way of thinking. I want students to have a wider
vision. The GNU Personality course is not for those seeking
to earn credits or a certificate. Students should ask themselves
whether they truly know themselves.”
The Pioneer also interviewed a student who took the
GNU Personality course to get an plain opinion. Jeong Su-
young, a sophomore at Department of Business
Administration said, “I took the GNU Personality course last
semester on my friend’s recommendation. It was novel that
each of the six professors taught us biweekly. It was a little
difficult to follow at first for it was quite different from other
classes and I had a hard time guessing what the final exam
would be like. However, I would recommend it to other
students for it gave me a chance to think about myself and
agonize about how I will manage my life in the future. It also
made me think not only about myself but also things around
me. I think it was really helpful.”
In 2012, 280 students completed the GNU Personality
class as an extracurricular course. In 2013, it was selected as
part of the regular curriculum - six classes at the Gajwa
campus and one class at the Tongyeong campus. 220 students
completed the program last year. Moreover, the GNU
Personality course opened twice for high school students.
Talents required in this era have changed from imitation
to creativity. Those stalents need personality, creativity and
contribution. In a country of courteous people in the East,
Korea has especially emphasized the importance of propriety
and personality. Why don’t you raise your personality first
through the GNU Personality course before raising your
qualifications like TOEIC (Test of English for International
Communication), licenses or off-campus activities?
New Start with GNU is another program offered by
the FGE at GNU. It is a pre-university program for pre-
freshman starting from this year and 220 freshmen
completed the course in January. Students took lectures
like Basic English, Critical Thinking and GNU
Personality for two weeks at the Gajwa campus and
explored history and culture of our region at the
Tongyeong campus for about a week. They could also
take talent and aptitude classes such as yoga, dancing and
ukulele. Professor Hong said “we expect pre-freshmen to
adapt well to campus life and to be self-conscious of
becoming a GNU student.”

title
FOCUS By Min Yu-jin Reporter
What Do you Think about SmokingAreas?
As of the first of this year, non-smoking areas are
expanding. According to the National Health Promotion Law,
places and facilities larger than 100 , including restaurants,
bakeries and cafes, will be categorized as non-smoking areas.
Based on this law, smoking in an internet cafe will fine you
100,000 won, and store owners will be charged a penalty up to
5 million won. Through this law, the government plans to
minimize the inconvenience of non-smokers.
However, smokers still show no consideration for non-
smokers and this phenomenon can be frequently seen in
universities. Many stores like restaurants and internet cafes are
cracking down strictly by law whereas campuses are still in a
lawless state. We can easily see smokers smoking in areas
where many people pass by, without a thought for second-
hand smoke.
First, through a survey, we collected the opinions of smokers. Most of them
answered negatively to the question, “Do you usually smoke in smoking areas
on compus?” 90% of smokers answered “No”. Of those who answered no,
about 63% said that they do not go to smoking areas because they don’t know
where they are. The second most common answer was because it is too much
trouble to go there.
The Pioneer asked smokers what they thought about the installation of
additional smoking facilities. More than half were in favor. This means that
most smokers think that smoking areas or facilities are necessary for both
smokers and non-smokers.
Then we asked non-smokers whether they have been unhappy by people
smoking in non-smoking areas. About 70% of the people responded “Yes”.
When we asked the opinion of non-smokers about installing additional smoking
areas on campus, they were unanimously in favor. From this, it is clear that the
majority of students have complaints about second-hand smoke. Thus, measures
to reduce this damage to non-smokers need to be implemented in universities.
Mr.Kim said, “I know where the smoking area in GNU is, but I usually smoke on the rooftop or corner of buildings. The smoking
area in GNU is too narrow and dirty.” Then, Mr.Park added, “It is annoying to go there every time I smoke.” We asked them
whether additional smoking areas should be installed or not. Mr.Kim said, “Actually, I think there are not enough smoking areas
on campus. So I agree. Smoking areas should be easily noticed using sign posts and should be well managed.”
- Interview with Smokers, Kim Jin-young and Park Ji-hun, sophomores at Department of Civil Engineering
She said, “It’s really annoying that smokers smoke in smoke-free areas, especially when I pass by the central library. I wish
smokers are more considerate to non-smokers.” Then, we asked her what she thought about the installation of additional
smoking areas. She said, “I really hope they be installed. There should be more smoking areas and they should be strictly
managed. As it takes quite an amount of time to change habits, I think strict and intensive controls should follow.”
- Interview with Non-smokers, Lee Ji-yeon, a Junior at Department of Social Welfare
What do GNU students think about installing additional smoking areas on campus?

title
To solve this problem, other universities took action in relation to the No
Smoking Law. The Pioneer contacted other universities for detailed
information. In Chungang University, a number of smoking booths were
installed around the College of Law. These booths have 12 ventilators. When
someone is smoking, the cigarette smoke is immediately sucked through the
ventilators. There are also a lot of banners that notice forbiding smoking in
the university.
Similarly, Korea University installed smoking booths in front of the
central square and behind the main library - the most croweded places on
campus. Each booth accommodates 8 ~ 10 people and they have air cleaners,
smoke precipitators and air purification facilities.
For the first time in the nation, Dongguk University made the last
Wednesday of each month a No Tobacco Day so that students and faculty
members are recommended not to smoke on that day. According to this,
every No Tobacco Day many students and staff members make a pledge to
decide to stop smoking and are able to avail of services where they can have
their level of exhaled carbon monoxide measured and receive smoking
cessation counseling.
However, there is an opinion that these smoking booths are not frequently used by smokers. Many students smoke in smoking
booths or non-smoking areas indiscriminately. As the installation costs are tremendous, smoking booths and non-smoking areas
leave a scar on the campus and the finances of the university. Furthermore, regarding the fact that universities do not have a
management department for the booths, The Pioneer asked Dongguk University and Korea University about the management and
operation of their smoking booths. These universities installed smoking booths, but there is no separate department to manage
them. Similarly, although a lot of money was spent on the smoking booths, there is no follow-up control.
To solve the management problem, the use of smoking booths and non-smoking areas should be increased. Therefore, it is
necessary to collect students opinions before installing of the smoking booths. The booths should be installed in places where
people usually smoke rather than high-traffic areas. Furthermore, without compulsory regulations, the effect will be substantially
low. The necessity of smoking cessation training should be emphasized to students beforehand.
Because it affects both smokers and non-smokers, it needs the support of effective institutional policies as well as the voluntary
cooperation and participation of students.
After the No Smoking Law was enforced, some characteristic symptoms have appeared. Recently, the sales of
electronic cigarettes have been growing and more companies are developing smokeless tobacco. Accordingly,
electronic cigarette stores are increasing in Korea.
For the reason that the No Smoking Law was enacted, many people hope all public places become non-smoking. In
recent years, the phrase “Clean and Green Campus” has appeared in universities. Early in March, Yuhan University
plans to hold smoking cessation classes for all freshmen. In addition to teaching freshmen, the events for creating a
smoke-free campus will be delivered. Like this, there will be a lot of no smoking campaigns that will make a healthy
campus. In particular, it is essential that students are more active with their no smoking campaigns. Why don’t we try to
adopt a smoke-free culture and be trendy?
What other schools did to solve this issue?
Things are changing after the implementation of the No Smoking Law

title By Kim Do-hye, Min Yu-jin ReportersCOVER STORY

PHOTO ESSAY
Unfamiliar but Intimate Ko
on Lunar New Year’s Day
Unfamiliar but Intimate K
On January 24, 2014, “Lunar New Year’s Day
was held in Etiquette Training Institute of Gyeong
Hosted by the Office of International & External Coo
helped the students from abroad understand tradition
New Year’s Day and learn Korean manners. T
accompanied with interesting programs. They le
greetings; tried on Hanbok which is traditional costu
tea and rice cakes and played traditional Korean g
kite-flying, tuho which is arrow-throwing game and
game playing by casting four wooden sticks.
Even if their nationalities and cultures were all
they took pleasure in learning Korean customs.
By Son Seong-eun Editor

orean Traditionsorean Traditionsorean Traditionsorean Traditionsorean Traditionsorean Traditionsorean Traditionsorean Traditionsorean Traditionsorean Traditionsorean Traditionsorean Traditionsorean Traditionsorean Traditionsorean Traditionsorean Traditionsorean Traditionsorean Traditionsorean Traditionsorean Traditions
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for International Students”
gsang National University.
operation of GNU, the event
nal Korean culture on Lunar
They had a pleasant time
earned traditional Korean
ume of Korea, tasted green
ames. The games included
d yut-nori which is a board
different from each other,

By Son Seong-eun EditorCOLLABORATION

By Moon Jae-hyun EditorPEOPLE
NADRI, Inc. owns seven brands including NADRI, ADRIANA ORSINI, Eliot Danori,
AVA NADRI, LORA PAOLO, The Jewelry Collection by NADRI and Napoli. The
corporation has about 3,500 stores in the U.S.A. It has been enthralling New Yorkers
with its distinctive features. The founder and CEO Choi Young-tae graduated from Tong-
Yeong Junior College of Fisheries, which is now the College of Marine Science,
Gyeongsang National University (GNU). He attended the college for five years and got a
marine technician’s certificate. He even did his military service in this field. So, at first
glance, there doesn’t seem to be any relation between him and the CEO of a
multinational corporation for he had never learned to manage a business. However, when
he was in college, he acquired not only diverse techniques but also a lot of inspiration and
the driving force to start and manage a business.
He showed the qualities of a leader during the interview. He said, “I have a strong
faith in my life and business. Human beings begin to change as soon as they leave their
original environment. This means that our mind changes too easily. For this reason, the
most important thing in my daily work is to steady my mind which changes in a blink. So I try to prevent myself escaping from
my daily routine, by writing down my every thoughts.” This attitude towards life must have helped NADRI become one of the
most representative jewelry corporations in the U.S.A.
A Determined Goal Leads to Success
Many CEOs do their best to create profit. This also means that they never do anything that result in a loss. However, there is
one CEO who offers his own benefits to customers to make a profit. He asked The Pioneer a question, taking out a hundred-dollar
bill and 2 ten-dollar bills from his wallet. He said. “now, this is a common way to earn money. Would you like to buy $120 for
$100?” We were a little puzzled at first. That’s because it was his loss. We hesitantly accepted his offer and exchanged money.
This is his management philosophy and belief when it comes to running a business: no one can take away another person’s profit.
The CEO who showed us this special concept was Choi Young-tae, the founder and CEO of NADRI jewelry.
Mr. Choi records his thoughts every moment.

A passion and conversion of thinking
At this point, we wonder why he chose the jewelry business. When he was young, he learned the truth that actions speak
louder than words. However, he reversed it: place words ahead of actions. In addition, he had a strong belief of being able to do
anything if he put all his passion into it. He said, “I had a dream of becoming a businessman since my childhood. I thought that I
could fulfill my own dream and motto when I put all my passion into starting my business by selecting jewelry. When I first
started a jewelry business at Namdaemun Market in 1984, I had already planned some steps for the future of my business. In a
word, I chose jewelry not because of its specificity, but my interests and confidence in discernment.”
We usually think that it would be more difficult to succeed in the U.S.A. than Korea. However, he overcame the trials and
tribulations with his inverse concept on the above-mentioned general thought and succeeded. He emphasized that we don’t need
to be afraid of business abroad at all. We can confront difficult situations anywhere and anytime. Rather, he had the thought that
the U.S.A. is a place with people from all over the world. So, it is not an overstatement to say that there are all the nationalities
and cultures of the earth in one nation. It leads to more opportunities to compete with diverse people and also more potential
customers from many different cultures. He said carefully, “people often ask me whether there was racial discrimination or
ostracism by illustrious masters in the jewelry field. However, I think discrimination happens as a result of ignorance towards
other people. Knowing this, we can treat people without distinction if we sincerely interact with them. I came here with these
inverse concepts.”
Delicate but ambitious man
The Pioneer visited some department stores located in New Jersey and New
York. The show windows of Bloomingdale's, Saks Fifth Avenue and Lord & Taylor
which are department stores on New York’s Fifth Avenue, were especially decorated
splendidly for Christmas. We could also see NADRI jewelry in their shop windows.
There were many customers in front of the NADRI products. Mr. Choi picked out
the moments of great happiness experienced while running the business: the
moments when the jewelry he made took a customer’s breath away and NADRI
jewelry making the list of well-known luxury brands. But, he had to be ambitious
to reach the very top of this field. When he negotiated with one department store in
November, 1997 (NADRI made its debut in the U.S.A. in August, 1997), the
department store wanted to take over the NADRI brand. A representative of the
department store invited Mr. Choi to his office, but he didn’t go there. He thought
he would give in if he went. At last, the representative came to his office and the
negotiation was done on the very first meeting, in only 15 minutes! NADRI, Inc.
finally launched its jewelry in the verys department store as a genuine brand
NADRI. He emphasized that NADRI rewrote history on that day. Mr. Choi’s firm
resolution came true in that he launched the NADRI brand with his own power,
without depending on the help of other corporations.
There are even twenty-year-old items in NADRI, Inc. The most popular
products of NADRI have a lifespan of more than ten years. Even after all these
years they still have the best quality. That’s because NADRI, Inc. has regularly
upgraded its products in terms of durability, design and technology. As a result,
NADRI makes customers keep coming back because of their value. However, Mr.
Choi said carefully, “NADRI has just taken the first step. We still have a long way
to go.”
When you have made a decision, put it into practice immediately
As he thought back on his university days, he wanted to give advice to GNU students. Firstly, we need to know ourselves.
After that, we should come to a decision on what to do. Finally, we have to be absorbed in our decision. If we especially follow
the last step well, we can achieve what we want. He stressed and pointed out that the university he attended is the best of all the
universities. He has a strong belief: the place where I was born and grew is the “Global” . “Global” is wherever I am. He said, “we
can do anything if we prepare for it thoroughly.”

By Moon Jae-hyun, Min Yu-jin Reporters
You can easily see and hear some keywords in the media
that represent university students. Job hunting, spec
(abbreviation for “specification”) and outside activities
especially hold high ranks. This rank has been proved through
numerous polls of research organizations. As you know, it is
what we feel in reality. Undergraduates as well as university
graduates are facing difficulties in the job market. Most
universities are seriously competing with each other to increase
their employment ratio and hold various kinds of job matching
programs. Despite the fact that many corporations say they will
exclude the higher spec level, students still cannot let it go. As a
result, we are struggling to create our own unique story that
makes us stand out from other students. Undergraduates
commonly say that the TOEIC (Test of English for
International Communication) score, certificates, study-abroad
experience, volunteer activities and internships are the top five
specs. Internship programs are recently emerging as the most
beneficial of the five specs. Students who participate in
internships can not only prepare for the qualifications required
by a specific company in advance but also gain diverse
experiences through training courses. Many corporations
recruit interns twice a year. Gyeongsang National University
(GNU) also runs an internship program every vacation, giving
an opportunity to experience workplaces beforehand. The
program has allowed students to work in various fields, such as
finance, medicine and the press.
Furthermore, recently, many students have been turning to
overseas internship programs. That’s because they can broaden
their views by working and living by themselves in a foreign
country. As a result of these circumstances, the government
launched the Korean Government Global Internship Program
(KGGIP), and there are now many agencies that connect
students with specific corporations. For this reason, experts are
expecting an increase of those participating in internships and
seeking internship information. Many GNU students wonder
whether there is a self-administered internship program at
GNU. In fact, following this trend, GNU had also operated an
overseas internship program about 2 years ago. According to
Yoon Myeong-doo from GNU’s Human Resource Development
Center (HRDC), “GNU used to run an overseas internship
program for about 2 years, from 2009 to 2011. However, we
couldn’t keep the program running due to the lack of a budget
and unsatisfactory results. Some students regarded the
internship program merely as an opportunity to study language
abroad. In this case, it is impossible to have a great outcome
from students working abroad with the wrong intention.
However, some cases at other universities show that the
employment ratio increased after getting a job abroad. So,
GNU is trying to promote information about overseas
internship programs and the KGGIP to our students. If GNU
runs an internship system, the HRDC also has a plan to
encourage students to participate.” The HRDC hosted events
introducing overseas internships in September and November,
2013. After that, they drew the attention of students, and Mr.
Yoon said that there were a lot of calls from students asking
about the internship programs.
As you see, GNU students are also showing a lot of interest
in internship programs. The Pioneer talked to students who
have done or are doing internships in Korea and abroad. In the
case of overseas internships, according to information obtained
from the KGGIP (data accurate as of January, 2014), it turned
out that the rate of students doing internships in the U.S.A was
the highest among all countries. In addition, as a result of
finding out about some internship programs, many students are
wanting to experience internship programs in the U.S.A. So, we
focused on students doing internships in the U.S.A.
The Pioneer interviewed Kim Jung-hyun at Department of Nursing and Song Sang-byeong at College of Pharmacy who
participated an internship program in Korea.
Kim Jung-hyun (Department of Nursing): Kim Jung-hyun had an internship at Gyeongsang National University Hospital
(GNUH). First of all, we asked her “why did you decide to do an internship in the university hospital?” She said “doing a hospital
internship was my goal and dream during my college life. Through this internship, I gained a job experience in the field at the
The Story of University Student Internship Programs
Give Wings to Your Dream
The story of university students who experienced internship programs in homeland
SPECIAL ISSUE

university hospital.”Looking at several hospital
internships, she decided to do an internship at
GNUH. She said “a few of my seniors helped me a
lot at the hospital.”By chance, she happened to read
a notice from the hospital seeking students who
wanted to do an internship and she contacted the
office immediately. She prepared herself an
internship program. In order to prepare for the
interview, she rehearsed several times and stayed up
all night long staying before the interview. Finally
she was accepted as an intern at GNUH. The
Pioneer asked about her daily schedule during the
internship. She started the day with education and
training in the hospital. During the internship, she
received education every day and she poured herself
into the education. She said “nurses are unable to get
away with mistakes as what we do is closely
connected with human health.”After education, she
worked in the operating room. At that time she
assisted during surgery, helping anesthetize patients.
When she did night duty, she would work
throughout the night without sleep. While she stayed
up all night, she was utterly tired both physically and mentally, but she said “whenever patients thanked me, I felt
proud to be a nurse.”Finally, we asked if she had any words of advice for students preparing for an internship. She
said “what I am actually saying is that it is not important whether you do an internship at a renowned hospital or,
major company. You should find out what suits you through the internship. As I have acquired the confidence for
my dream through the internship, if you do your best in your internship, you will be certainly able to gain
something valuable towards planning your future.”
Song Sang-byeung(College of Pharmacy): Song Sang-byeong had an internship at a multinational pharmaceutical
company for two weeks. At first, we asked him “how did you know the company had an internship program and
why did you decide to do the internship at a multinational pharmaceutical company?” He had a dream to have a
job in a miltinational company. One day, a professor offered him an internship opportunity to work at the Otsuka
pharmaceutical company. In preparation for the internship, he did not prepare anything special. He just studied
his major hard and compared and contrasted domestic and multinational pharmaceutical companies. He added
“even though you are a student of a certain department, surely multinational companies consider your linguistic
ability.”Then we asked about his daily schedule during the internship. He answered “actually, I was in no
position to work. However during the internship, I could experience the circumstances of the company and got to
know how the business works. For two weeks, I could not do many things but I tried to see and experience many
things.” Finally, we asked what he would like to advise students who are preparing for an internship. He said, “I
usually set my sights high and work step by step to get there. I think an internship is the same. If you have an
experience the internship at domestic companies in the past, the experience will make you do more meaningful
internship at a foreign company. I think having various experiences should be the main objective of internships.
That is, the internship for employment is not good for both students and companies. I hope students take a step
forward to the future.”
I think having various experiences should be the main objective of interships.
I hope students to take a step forward to the future.
“ “

title
You don’t need to be disappointed about the fact that there is no self-administered internship program at GNU. The GNU
Innovation Center for Engineering Education operates hands-on training every vacation in which students can take credits and
strengthen their ability to adapt to the real workplace. There are two courses, Active KAIGen and WURI-GNU. WURI-GNU is a
program which gives students a chance to work abroad for 4 or 8 weeks. Among the companies associated with WURI-GNU,
there are three students who went to Eden Park Illumination, U.S.A. to work during the 2013 winter seasonal semester. Eden
Park Illumination is a company that makes lighting using “Microplasma” technology. The Pioneer interviewed these students
participating in the WURI-GNU system and got their thoughts about internships.
The story of three students who participated in WURI-GNU
I had thought from last summer that I
absolutely would work abroad in the
future. One of the programs that
helped me get closer to the future
was WURI-GNU. I chose Eden
Park Illumination as it was related
to my major. I prepared what was
considered important. First of all, it
was my linguistic ability. As it was
crucial to experience a foreign
workplace, I studied hard to improve my
TOEIC and TOEIC SPEAKING scores.
Secondly, I continuously read about the
company’s technology to obtain information
about the field. Lastly, I was determinant in my
heart to work hard. While working here, I felt
that the Microplasma technology was similar to
electronic engineering than electrical
engineering. But this work broadened my
vision about engineering. Lee Hyun, Senior at
Department of Electrical Engineering
I needed time to think about what I
really like and enjoy. So, I applied to
this program to have a turning point
in my life and the result was highly
satisfactory. Before I came to Eden
Park Illumination, I was not sure
whether I would do well. So, I
focused on studying computer
programming and increasing my English
ability. I was manufacturing Microplasma
lamps which were in the process of development. I also made
some products that are used for research and checked the
results of products in the test phase. It was very helpful that I
can see software that manages databases needed in the
process of product development. By working here, I became
confident about what I should do in the future. Jung Dae-yoon,
Senior at Department of Industrial Engineering
Before I came to work here, I
actually expected to do very
simple work, such as copying
documents and making coffee
and so on. However, I was
managing a data-base using the
DBA Manufacturing program
and creating POs (Purchase
Orders), SOs (Sales Orders) and
Invoices. This means that I managed the
routing which monitors the company’s products and BOMs
(Bill of Materials). I also checked the total number of stock in
the company, using computer. I wanted to gain various
experiences before getting a real job. At first, I thought that it
was only possible for students who major in engineering to
apply to this program. However, those who major in the
humanities can also participate in this program. Although this
company mainly covers work related to engineering, I
decided to go for it. During the preparation process, language
was important, but a resume was also really important. One of
the reasons why I can passed the interview was due to the
diverse experiences written in my letter, including overseas
experience and participation in campus activities, which
attracted the interviewer’s attention. In addition, enthusiasm is
also a key point in getting through the interview. During the
interview, I raised my hand and said, “I really wanted to go to
the U.S.A., and I will do the best I can.” Later, I heard from
the interviewers that they picked me for the enthusiasm in my
words. Park Min-hee, Junior at Department of English Language
and Literature

title
Ms. Park mentioned, “I would like to
recommend students to experience the atmosphere
of a foreign company because it is only possible by
being there. For instance of Eden Park Illumination,
I was so surprised about the policy of flextime, and
the relaxed relationship between a boss and an
employee.” Mr. Lee said that he is learning a lot
from the internship abroad, not just for his spec but
in how to live his life. He hopes that students who go
to work through the WURI-GNU program do not
consider this program as one-time internship,
because GNU students can have a lot of
opportunities if they perform well. Lastly, the three
students advised those who want to do internships
abroad should keep in mind that their major
objective should be getting work experience in
foreign companies accompanied with seeing, feeling
and learning as much as possible.
Here is a 24-year-old student living the daily routine of a real employee. She goes to work by car, gets to work
around 8:30 am and gets off at 6:00 pm, often leaving the office late. She said for fun, “now I can completely understand
employee’s mind.” The Pioneer covered Kim Yoo-jin in detail (Senior of the Department of International Trade) during
her internship in Texas, U.S.A.
Kim Yoo-jin has worked at Pantos Logistics Inc., located
in McAllen, Texas, U.S.A. since last August. Her day starts
with going to the company at 8:30 am. As soon as she
arrives at her work place, she finishes tracking the
management of logistics services by 9:00 am. After that, she
looks into revenue about service order of a shipment by
lunchtime. In the afternoon, she directly handles freights
which are passed through the border and checks over what
kinds of freights they are. We asked her, “isn’t it hard to
work in the real world?” Actually, we thought she would
reply “Yes”. However, she said, “there is no rule that I
should do easy work simply because I am an intern.”
“Divide internship abroad into two parts”

title
The reason why she chose Pantos Logistics Texas, Inc. is that
she thought this corporation was most closely related to her major.
When taking her major classes, she would wonder how the
contents of the classes are applied in the real distribution industry.
She said that she is learning a lot from doing the work because of
the subjects she took in college.
She divided “Internship Abroad” into two parts. Firstly,
“Abroad”. She always longed to live in another country. She
thought it would be very special and significant experience. She
prepared by participating in an English conversation study group.
Although it was not prodigious study, she tried to speak in English
for 2 hours. In addition to this, it was greatly helpful to memorize
essential English expressions with the English club members
before coming to work in the U.S.A. Secondly, she put the focus on
“Internship”. The important thing is that we should examine and reflect on ourselves. In a way, an internship can be
categorized as a job, meaning it is the same as the employment market. Therefore, she said that we have to know
ourselves well (our strengths, preferences, etc.) before deciding on a company.
“There were many important events during my short time. Once, I was even harshly scolded by my boss. However,
I had an incredible experience that I could not have had in Korea.” She has a firm belief that we will be able to see
ourselves and grow mentally during the process of learning and accepting the differences of another country. She hoped
that students would want to take an internship to work, but not just because people around them are doing it.
Kim Yoo-jin learns how to handle freights.
What do you think of Korean
students who come to do
internships?
I have seen Korean students coming
here to work for a long time. They have
a unique Korean will and diligence. So
they are suitable for our company due
to the nature of the distributions
industry, which should be managed
cleverly. They also become mood-makers, liaising between
the Korean managers and local staff.
Do you think students can gain something valuable
through internship experiences?
Although I should not judge other corporations’ internships,
I’m so disappointed with some others’ programs. Some
assign very simple work or just ancillary duties to students,
giving an excuse that it is only for a short period. Students
can only learn a little in that kind of internship program. I
wonder if companies take on interns just for the cheap labor
and assigning them menial tasks such as copying
documents. However, at Pantos Logistics Inc. we motivate
students to perform as much as regular employees in charge
of our affairs, shortly after going through training. This leads
to students improving their English ability and acquiring
knowledge about our business. In this respect, those who
come to work here are very satisfied with what they do.
How do you think Korean university students can
live as competent individuals?
Not all people are born with outstanding ability, so strong will
is the key to solving problems by ourselves. At some point,
the young cannot find answers by themselves. They are
prone to fall into habits and lose the power to think for
themselves. So, I hope that when students confront difficult
situations, they judge, decide what to do by themselves and
finally realize the steps to finding answers to something. I
also hope that the internship for university students would be
helpful not only in terms of their attitude towards business
but also the attitude required for the rest of their lives.
Corporate Executive’s Perception of Student Internship
<Interview with David Koo, CFO at Pantos Logistics Texas, Inc.>
Don’t follow others, live an independent life.
We will be able to see ourselves and grow mentally during the process of
learning and accepting the differences of another country.
“ “

By Jang Hye-ju EditorWORLD ISSUE
ast December, Aitazaz saw a man wearing a suicide bomb
vest trying to enter his school. In spite of his friends’
protests, the boy approached the terrorist and
tackled him to the ground. At that moment,
the terrorist detonated the bomb, killing both
him and the brave boy. A friend who was
with Aitazaz at the time said, “Even though I
tried to stop him, he was determinant to
confront the terrorist”.
Aitazaz’ father was proud of his young
boy; “My son made his mother cry but he made hundreds of
students mothers not cry at the same time.” The area where
this happened is home of the Shia. The terrorist belonged to the
Sunnis and committed the crime because he wanted to make
Pakistan the “nation of Sunni Islam”. Suicide
bombings, which are one of the most effective
ways to kill people, are employed because of
their efficiency. A suicide bomber can detonate
an explosive easily in a crowd with less trouble.
Another reason is that terrorists have a belief
that if they die while carrying out an extremist
group jihad, they will go to heaven. For them,
living or dying in this world is not as important as the afterlife.
t has been 120 years since the women’s political rights
movement began in New Zealand. These days women are
no longer just satisfied with being able to vote but want to be
leaders too. 2014 is the year of demonstrating “woman
power”. This is evident in the core South American countries,
called ABC South-American: Argentina,
Brazil and Chile, which all have female
presidents, Germany has had a female
chancellor for the last three terms.
Angela Merkel, who is the Chancellor
of Germany, won her last election with a
landslide victory of 73.2 %. Germans
appreciate her realistic attitude to handling policies. Her
comforting frugality rather than showiness and charisma lead
her to her third victory. That’s also why her leadership has
been called “Mutti leadership” which means “mother
leadership” in English. In addition, she is also called “Angela
the Great” for putting the interest and stabilizing of the
people’s livelihoods before her own party’s. According to the
German press, the reason why Merkel won the election is that
she doesn’t show off her power and leads a simple life like an
ordinary German housewife. If she continues to serve as the
chancellor until the end of her term in 2017, she will break
Margaret Thatcher’s record as the longest-
serving female leader.
The rise of female power in politics is
mainly due to people’s years of
disappointment with male politicians. People
are tired of the lack of integrity of
predominantly male politicians, and want to
change this social condition. According to Swani Hunt, a
professor at Harvard University, “from this year at least until
2016, it will be women’s year.” Women politicians can run
effective governments. Many other countries including
Thailand, Iceland, Norway and Denmark have female leaders.
n January 3rd of this year, five Cambodian workers were
killed by Cambodian soldiers during a wage increase
dispute in an area where some Korean factories are located.
During this military repression, on top of the
five dead, scores of workers were also
injured. Considering soaring prices, this
minimum wage is still not enough, but
workers were forced back to work by the
military.
Although the demonstration is over now,
the Korean government’s reaction to the
demonstration has been controversial. In the process of
protecting Korean interests, the Korean government asked help
from an organization whose chief is Hun Sen, the Prime
Minister of Cambodia. The organization has absolute power
and is a substantially private organization run by Hun Sen’s 30-
year dictatorship. Moreover, this organization has no legal right
to intervene in labor disputes. A professor from
the University of New South Wales said, “the
Korean government made a critical. They
should have respected Cambodian workers’
civil, political and human rights because they
are a representative organizatiozn of a
democratic country.”
Cambodians have started using the words
“Ugly Korea”. Whenever workers demonstrate for their rights,
Korean companies always insist compensation from damages
by workers, ignoring their voice.
Pakistan Teen s Noble Sacrifice
2014: the Year of Woman Power
Ugly Korea in Cambodia

The Pioneer March 2014The Pioneer March 2014
Since started in Ham-yang in 2008, three new bakeries
opened. Yang Woo Yeon, the owner patisserie of Yang Woo
Yeon boulangerie & patisserie was proud of his cake by not
including any additives in cake sheet and also its taste. So he
named his bakery Yang Woo Yeon Thy name of the bakery is
Yang Woo Yeon cake house in Korea . According to Mr. Yang,
consumers wanted cheap and delicious bread before, but now
they are more conscious of what they eat. Because franchise is
all about efficiency, they use lots of food additives for longer shelf
life but individual bakery tastes and health more than efficiency.
Moreover individual bakery can choose the ingredient of bakery
personally. For example, he gets fresh ingredients from his
parents who are farmers. And he also uses the animal whipped
cream. (Most people think vegetable whipped cream is healthier
than animal. But it isn t. It is easy to understand if you think
butter and margarine. Vegetable whipped cream is processed.)
Yang s bread is plain. Sweet potato pastry is the baguette
which covers sweet potato. By choosing baguette for bread, it
makes taste more simple and plain. It is good for people who feel
heavy in the stomach. And Yang said his best bread in his
bakery may be kind of pastries. It is also good for you to try kinds
of that!
Back to the Basics
LOCAL FOCAL By Jang Hye-ju Editor

A young man who seems to be in the early 30s entered
the Jeong Dong Geun Bakery introducing himself “Jeong
Dong-geun”. He may seem too young to be an owner of
bakery but it has been already 15 years since he started
baking.
Many kinds of breads in his bakery make think how to
bake all of the bread by hand. There are 5 bakers in Jeong
Dong Geun Bakery. It seems that there are a little excessive
cook considering the scale of bakery, but he said he wants to
look far in to the future. That’s why he invests hiring bakers a
little excessively. Another example that he looks ahead is
selling bread which has been cooked by natural
fermentation. Bread which has been cooked by natural
fermentation in Jeong Dong Geun Bakery is made by raisin
paste. Cultivating raisin-species needs long time. It is spent
over a week on only incubating. By using natural
fermentation way, people can feel less bloated. The reason
why people feel bloated after eating bread is chemical
additives. But Jeong uses the natural fermentation technique
and it is the only bakery using that technique in Jinju.
He told his current goal is just concentrating on his main
bakery. A few months ago, there were two Jeong Dong Geun
Bakery in Jinju. But the second location of Jeong Dong Geun
Bakery in Pyeonggeo-dong was shut down. He said when
operating two stores, the head store had a decline in bread
quality. Some customers even sent a message that his bread
didn’t taste like before anymore. So he decided to close
down his second bakery and devote himself to the main
bakery, which means he wants to be faithful to the basics. He
said that being faithful to the basics is the most important as
well as the hardest things. So he wants to stic to basics for a
while.
He said baker is also one of the technical experts. To be
a good baker, the baker must be earnest. The bread made
by baker who doesn’t have affection for the bread can’t be
fresh and delicious. Bakers of Jeong Dong Geun Bakery
have affection for bread. They usually go to work to factory
located on the second floor of bakery near 6 AM. An chief
baker who worked in other bakery applied to Jeong Dong
Geun Bakery and started to learn from the beginning.

RICHARD MATTHEWS’ VIEW
In Praise of Privacy:
Why I Don’t Use Social Media
The other day I was walking down
Jinju Boulevard when I happily spotted
a tray of narcissi set out on the sidewalk
in front of a flower shop. Hothouse-
forced blooms though they were, they
still felt like harbingers of spring
floral versions of that faunal groundhog
not quite catching sight of his shadow
back in Pennsylvania. At the same time
that the flowers summoned up thoughts
of relief from the sere chill of the past
couple of months, they brought to mind
their eponymous myth of Narcissus
most memorably told for me in the
hexameters of Book III of the Roman
poet Ovid’s Metamorphoses. And that
tale in turn brought to mind one of the
points I had wanted to make in response
to someone’s recent query about my
aversion to social media, Facebook and
its like.
Narcissus, you may recall, was a
young man who was led by the goddess
Nemesis to a pool of water where he
saw his own refection, fell in love with
that reflection, and died while pining
away for that unpossessable, illusory
other. (One is tempted now to call it an
avatar.) Upon his death his body was
transformed into the pale flower we call
a narcissus. There is debate over
whether Narcissus gave his name to the
flower or vice versa; the Roman
naturalist Pliny maintained that the
flower was named for its narcotic
property, (narkao) meaning “I
am numbed” in Greek. But Pliny’s
reading only adds useful pejorative
resonance to psychology’s cooption of
the name; in Narcissus we then have a
person not just in love with the image of
himself but addicted to it. And it’s
psychology’s use of Narcissus’s name,
introduced by Freud, that most concerns
me here. In psychology, the term
narcissism refers to a personality
disorder, a pathology characterized by
an obsessive absorption in one’s self
image. The narcissist in not merely
selfish or solipsistic (much great art, it
must be admitted) is the product of a
requisite solipsism); the narcissist is
consumed by the perception of himself,
both by himself and by other people.
This translates into what he seems to be
being more important than what he is.
And so the narcissist relentlessly
abrogates what is real about himself to
promote what is pleasing to others.
What matters is less what he is than how
much he is in the language of
Facebook liked.
And this is certainly one problem
that I have with social media, that it isn’t
a social medium as a medium of
narcissism. Nothing seems to define the
ascendancy of social media quite as well
as the designation last year, by the
editors of the Oxford English
Dictionary, of “selfie” as the word of the
year. Frankly, I hate the word; it seems
to me an ugly coinage for an odious and
noisome practice. And entities like
Facebook seem to be more and more
little better than emporia for the posting
of an eternal stream of selfies. (And
what is Twitter but a stream of verbal
selfies? “I can’t snap a pic of myself at
the moment, so let me send you 140
characters in lieu of one.”) Facebook,
with its promotion of the selfie and the
correspondent pursuit of the “like,”
becomes less an agent of social
intercourse and more the pimp of
narcissism. And this is something I want
no part of. There’s a reason why no
photograph accompanies this essay
despite the solicitations of my kind
editors and it is not just an aesthetic
demurral, the objection to seeing my
unattractive mug multiplied in print. My
sense of my authentic self is in no way
conveyed by a snapshot. Nor is it in
anyway shaped or ratified by your liking
it. I do not write (and the writing me is, I
think, the best of who I am) so that you
can see me in any way nor so that you
will like me. Just as I tell my students (to
their puzzlement) that I don’t want them
to do what I tell them to do, but that I
want them to do the hard work of
finding within what I say the things that
make sense to themselves and which
they can reconstitute into the project of
what it is that they authentically want to
do or make or be; so too, I don’t care if
you “like” me or “like” what I am
writing. “Like” is a grand irrelevancy, a
grand to borrow from the title of that
greatest of cinematic masterpieces
illusion. I am and I write to authenticate
who I am and what I think and in the
hope that you as my friend or generous
reader will find in what I do or write that
which help you make sense of your own
authenticity. If this sounds like self-
preoccupation, that is of course because
it is self-preoccupation. But it is one that
Richard Matthews
He is the author of The Mill Is Burning (Grove Press), which was awarded the Joyce Osterweil Prize in Poetry by PEN America, and the play “The Bronze
Staircase" (Presses de l'universite d'Angers). His poems and prose have appeared in journals and newspapers in the United States, France, and Korea.

is the antithesis of narcissism, and it is
one that is a world away from the traffic
of Facebook. What it is does traffic with
most immediately is the mindfulness of
Buddhism who is less mindful of the
moment, less fully there in the moment,
than the person taking a selfie, tweeting,
or otherwise socializing that moment
and the solitude, privacy, or inscape that
the great 19th century English poet
William Wordsworth posited as needful
for the making of poetry, something he
famously defined as “emotion
recollected in tranquility.” Not captured
in a selfie. Not tweeted. Not
immediately broadcast and not
instantaneously liked. But something
forged in the solitary smithy of the
authentic, I-don’t-care-if-you-like-me
soul. (Yes, I’m alluding to James Joyce.
And yes, you should go reread A
Portrait of the Artist as a Young Man, a
wonderfully anti-Facebook book written
almost a hundred years before Facebook
was conceived.)
And there are other reasons for
abjuring the purported pleasures and
utilities of social media. Foremost is that
of privacy. It is curious that at a time
when many of us are bewailing
violations of our privacy by
governmental agencies, we are ourselves
engaged in the wholesale surrender of
our private lives via social media and in
the active sabotage of other people’s
privacy. If social media did nothing
more than encourage and facilitate
people in ceding their own privacy that
would be bad enough. But it also
encourages and facilitates our violating
the privacy of others and, ironically for
something dubbed social, degrades our
treatment of other people as wholly
dignified humans. When we snap a
photograph of without permission or
surreptitiously record someone and post
our captures online, or report on
someone online, we are treating that
someone not as a person but as property,
property that we are entitled to use to
gratify our own relentless need for
entertainment.
I’ve always felt that two of the
greatest crimes you can commit against
a person are the thefts of time and of
privacy. Both are unpardonable because
neither can be remedied once lost,
privacy is gone forever. And when we
lose our privacy, we lose a great deal.
Part of what we lose is expressed
beautifully by one of the two
protagonists in the American novelist
Don DeLillo’s recent Point Omega
when he says:
“I’m not talking about secrets or
deceptions. I’m talking about
being yourself. If you reveal
everything, ask for understanding,
you lose something crucial to your
sense of yourself. You need to
know things the others don’t
know. It’s what no one knows
about you that allows you to know
yourself.”
In losing or abdicating privacy, we
lose our ability to truly know ourselves,
and more, we our freedom. In the 18th
century, the authors of the Declaration of
Independence and the Constitution of
the United States did not write of
privacy or the right to it, but only
because the word “privacy”, in its
contemporary sense, did not gain
currency in English until the early 19th
century. But they understood the
concept, and there was a word that they
used often one of whose meanings at the
time was “privacy”. That word was
“liberty.” As I argued before in an essay
with regard to cell phones, we come up
against the irony of an electronic device
or medium created at least in part to
enhance our freedom working against
that freedom.
On that day that I saw the tray of
narcissi, my steps were taking me
toward one of my favorite places in
Jinju, the top of Mangjin-san. When I
arrived there, I found two people sitting
on one of the benches that face
westward. Neither was talking to the
other. Neither was watching the sun
beautifully setting behind the mountains,
Jhinyangho going orange and gold, or
the neons of the city vivifying in the
deepening dusk along the river. Both
were bent over the reflecting pools of
their cell phones. Looking at them, I
thought of another poem, much more
recent and shorter than Ovid’s
masterpiece, D. H. Lawrence’s brief
lyric “Morality”. It begins:
Man alone is immoral
Neither beasts nor flowers are.
Because man, poor beast, can
look at himself
And know himself in the glass.
And for “glass” (this is, mirror) I
couldn’t help but hear in my head
“Facebook”.
I’ve always felt that two of the greatest crimes you can
commit against a person are the thefts of time and of
privacy. Both are unpardonable because neither can
be remedied - once lost, privacy is gone forever.
And when we lose our privacy, we lose a great deal.
“
“

OPINION
Paradigm Shift from Closed
Innovation to Open Innovation
Chesbrough describes an innovation paradigm shift (Kuhn,
1962) from a closed innovation model to Open Innovation
model. As a matter of fact, there are fewer economies of scale
in R&D than there were a generation ago as a consequence of
rising R&D costs and shorter product life cycles (Chesbrough,
2006). When erosion factors, have impacted an industry, the
closed innovation is no longer sustainable. The Open
Innovation model can be understood as the antidissertation of
the closed innovation model. Open Innovation is defined by
Chesbrough as “the use of purposive inflows and outflows of
knowledge to accelerate internal innovation and expand the
markets for external use of innovation, respectively”. He
assumes that firms can and should use external ideas as well as
internal ideas and internal and external paths to market, as they
look to advance their technology. West and Gallagher (2006)
defined Open Innovation as systematically encouraging and
exploring a wide range of internal and external sources for
innovation opportunities, consciously integrating that
exploration with firm capabilities and resources and broadly
exploiting those opportunities through multiple channels.
Therefore, the Open Innovation paradigm goes beyond just
utilizing external sources of innovation such as customers,
rivals and universities and is as much a change in the use,
management and employment of intellectual property (IP) as it
is in the technical and research driven generation of IP (West &
Gallagher, 2006). Open Innovation is considered useful by
practicing managers because it helps them organize innovation
activities with different stakeholders throughout their firms’
supply chain (Krogh, 2011). Many managers also consider
Open Innovation useful because it motivates the exploration of
entirely new ways of innovating with partner organizations and
individual experts (Krogh, 2011). In the end, the open model
has taken on greater saliency in light of the recent debate about
globalization (Chesbrough, 2006).
A central tenet of the Open Innovation paradigm is the
recognition that today, competitive advantage often comes
from Open Innovation practices. Figure 1 illustrates closed
innovation model and Figure 2 Open Innovation model
(Chesbrough, 2003).
In closed innovation model, the solid lines of the funnel
represent the boundary of the firm. The external ideas cannot
flow into the firm. However, in today’s turbulent environment,
where technological change and diversification are strategic
constants, companies cannot afford to merely rely upon their
own R&D departments for the innovation management
strategy. For example, Chesbrough observed the Cisco systems
competed very effectively with Lucent technologies. Although
Lucent devoted enormous resources in Bell Labs and Cisco
consistently managed to keep up with Lucent by either
investing in start-ups or partnering with them. In this manner,
although some large companies such as DuPont, IBM, GE and
AT&T did the most research in their respective industries, other
companies such as Intel, Microsoft, Sun and Cisco conduct
little or no basic research on their own. In this situation, he
raised question about the viability of the closed innovation
model by using the Xerox Palo Alto Research Center (PARC)
as an example. The research from PARC spawned numerous
valuable hardware and software, but few of them made any
money for Xerox. Employees who worked on promising
technologies moved to form start-up companies, some of
which (such as 3Com, Adobe and Documentum) achieved
much success. After all, the market capitalization of Xerox’s
spin-offs exceeded that of Xerox itself.
On the other hands, Figure 2 shows internal and external
ideas flowing into the R&D process, and it shows the outputs
of that process going to market through internal and external
path. Ideas can still originate from inside the firm’s R&D, but
some of those ideas may seep out of the firm. There are a large
number of potential ideas outside the firm. The dotted lines of
the funnel reflect the more porous boundary of the firm. There
are two types of lines. First, the lines entering the firm from the
outside represent the outside - inflow of knowledge or
technology, such as in-licensing, outsourcing or acquisition of a
company’s product. Second, the lines going out of the firm
represent the inside - outflow of knowledge or technology, such
as out-licensing, spin-off, or opening the project. IBM, Intel,
and Procter & Gamble (P&G) all exemplify aspects of this
Open Innovation model (Chesbrough et al., 2006).
Jeon Jeong-hwan Assistant professor
Department of Industrial and Systems Engineering

Reference
Kuhn, T. (1962). The Struture of Scientific Revolutions. University
of Chicago Press, Chicago.
Chesbrough, H. (2006). Open Business Models: How to thrive in
the new Innovation Landscape. Harvard Business Press,
Boston.
West, J. and Gallagher, S. (2006). Challenges of Open Innovation:
the paradox of firm investment in open-source software. R&D
Management, 36(3), 319 331.
Georg von Krogh (2011). Is Open Innovation a field of study or a
communication barrier to theory development? A commentary.
Technovation, 31(7), 286.
Chesbrough, H. (2003). Open Innovation: the New Imperative for
Creating and Profiting from Technology. Harvard Business
School Press, Boston.
Chesbrough, H., Vanhaverbeke, W., and West, J. (2006). Open
Innovation: Researching a New Paradigm. Oxford University
Press, Oxford.
Footnote
Thomas Kuhn
Thomas S. Kuhn (1922 ~ 1996) was an American
physicist, historian and philosopher of science whose
controversial 1962 book The Structure of Scientific
Revolutions was deeply influential in both academic and
popular circles, introducing the term “paradigm shift” which
has become an English-language staple.
Henry Chesbrough
Henry William Chesbrough is an American organizational
theorist and the executive director of the center for Open
Innovation at the Haas School of Business at the University
of California, Berkeley. He is known for coining the term
Open Innovation.
Joel West
Dr. Joel West is a professor of innovation & entrepreneurship
at the Department of Organization and Management in the
College of Business at San Jose State University. His
research, teaching, and industry experience center on the
sort of global high-technology industries that have been the
lifeblood of Silicon Valley for the past 40 years.
Scott Gallagher
Management Department Head and Professor at College of
Business, James Madison University, Harrisonburg, VA, USA.
Figure 1. Closed innovation model
Figure 2. Open Innovation model

VOICE
In the animated movie “Frozen”, one of the protagonists, little Anna, kept asking her sister Elsa, “do
you want to build a snowman?” Contrary to Anna’s expectation, Elsa always declined her saying, “go
away Anna”. Elsa used to play with Anna, using her magic spells to create snow. However, one time she
accidentally hurt Anna and after that Elsa was not allowed to play with Anna and was forced to stay
indoors at all times. Anna didn’t know the reason and never gave up trying to play with Elsa despite her
constant refusals. I think this is another form of “trial and error,” the essence of starting something.
Nobody likes trial and error. However, we grow bigger and stronger after it. We at Gyeongsang
National University (GNU) need to experience trial and error as much as possible. For the new semester,
you probably made some plans to prepare and review lectures thoroughly and not to be late for class. You
cannot expect to reach these goals right away. But don’t give up easily. Like Anna, you need trial and
error. Some people think that once they fail, they should just forget those grand plans.
I used to be that kind of person. I was asked to write a short essay for The Pioneer. I was worried
about not accomplishing the task. It was my first time writing an essay in English. This made me scared to
start the article. Sometimes I wanted to give up but I didn’t. Now I feel thankful to The Pioneer that I
could complete something that I had never done before. Once you start doing something new, you will
always go through trial and error. Whatever it is, if you start what you want to do for your goal “for the
first time in forever”, you will not be afraid of starting something else “once again”.
Anna never gave up interacting with her sister Elsa and kept asking, “do you want to build a
snowman?” Anna went through some hardships (adventures) to get her sister back communicating with
her. This story has a real happy ending. I truly hope that we will all find happiness. Let’s make it happen!
“Do you Want to Build a Snowman?”
Han Su-jeong
Department of Biological
and Chemical Engineering
How does it feel when you hear the word “start”? Freshman students get excited. It is the same for all
undergraduates. They make plans and set goals for the new school year. Everyone in the world is excited
by the word “start”.
When I recollect my first year at GNU, I realize that time goes by quickly. It feels like yesterday that I
was assigned my dormitory accommodation for the first time. Now I am already a junior. During the last
few years, I started many things that I had never done before. I got a good score in Test of English for
International Communication (TOEIC) and a computer certificate qualification, studied English and
Chinese, learned how to play the flute, and also participated in a mentoring program for elementary
school students and various volunteer activities.
They taught me great lessons. I learned that it takes a lot of patience and effort to get a certificate or
learn a foreign language. From the volunteer activities, I realized that dedication and commitment to the
community is very important as a member of society. The things I’ve done demanded lots of time and
effort. Sometimes it was tough. Especially the volunteer activities, where I had to come up with plans as a
member of the volunteer service group. In the process of trying to think of better plans, I was able to grow
up and be mentally mature.
We learn the wisdom of life from our experiences. At this stage of our lives, we should start many
things while at university so that we can learn valuable lessons that help make us mature.
Some people are afraid to start anything because they are worried about failure. However, we should
remember that even if we do not achieve our goal, it is okay because we have learned a lesson from our
failure. I hope that the members of GNU have the guts to start something new during their campus lives.
The Pioneer has started to develop a new direction from this year. One of their goals is to
communicate more with GNU students. They have tried several good things such as asking more students
to write short columns. It will be a great opportunity to interact more with GNU students. I wish The
Pioneer the best of luck!
Begin! To Get the Wisdom of Life
Kang Ji-won
Department of
Public Administration
What’s the Meaning of “Start” to GNU People?

When a new year begins, people say, “Happy New Year!” They wish each other happiness, success
and love. “The beginning is half of the whole” as the saying goes. People who want to have a slender
figure join a fitness center. People who want to put aside a chunk of money open an installment savings
account. People who want to get a certificate go to the library early every morning. Likewise, people
always make promises to themselves. However, how many people are able to keep their New Year’s
resolutions until the end of the year?
Making a practicable plan is the most important thing to keep those resolutions. We can develop
ourselves with a good plan. I will share some tips with you from my experience on how to set goals
successfully. First, you should recognize your desires. The way to know your desires is to open your
planner and write down specific goals you have. You can now decide which of them is practicable this
year. Some people have a tendency to follow their mentors’ goals. The goals look easy to complete as
their mentors have done it before. However, this is the easiest way to fail. That’s because they are not the
goals you dreamed yourself deep inside. Second, as mentioned above, you should set feasible plans to
keep your promises. If you have a plan to lose weight, make sure that you set a reasonable target weight
that is suitable for your height and frame. With a practical plan that is more time-efficient, you will take
less time to accomplish your goals. Third, come up with a list of positive things to add to your lives this
year rather than negative things to give up. “Work towards a promotion” rather than “avoid my boss” or
“walk home from work every day” rather than “stop eating cake”.
After you make a plan, go for it! An idea without fulfillment is just an abstract plan of a wonderful
dream. If you want to start a new beginning, put your plan into action. Reflect on your plan every week or
so to see how you’re getting on. Ask friends or family to remind you why you’re doing it if you hit a lull
(social support is a huge motivator). By breaking down your goals into small manageable steps and
rewarding yourself as you meet each target, you’ll be far more motivated to keep going.
Lee Kwang-yong
Department
of Geography Education
When you were a teenager you heard “study hard” ad nauseam. Now you are in your twenties and
frequently hear, “do what you want”. There are some things that you can only do at this age. If you get
older and older, you will have many excuses not to do it.
I’ve been very busy during the past winter vacation. As soon as the holiday began, I traveled to Bugok,
Muju and other cities around the country. As the New Year began, I went to Jeju Island on a field trip for a
job exploration program. My next stop was Anyang in Gyeonggi-do. I participated in an internship at the
Animal and Plant Quarantine Agency for two weeks. In the third week of January, I had an internship at
Komipharm International Co., Ltd. I received financial support from GNU for doing the two intersnips.
I was asked by the editor-in-chief of The Pioneer to write a short column about the meaning of “start”
for the members of GNU. I said yes to the editor because it was something on my bucket list. To be honest
with you, I was a little afraid. As I mentioned above, I was very busy doing internships in other cities. This
made me worry whether I could complete the column or not. However, when I picked up the pen, I had no
trouble finishing this column.
I would like to give you a lesson form my experience. Don’t make excuses. Don’t be afraid. Don’t
hesitate to do what you want. Just start what you have on your bucket list. Once you start what you have
dreamed, passion will help you succeed.
From this year, I was told that The Pioneer would start to communicate actively with the members of
GNU. I want to applaud this decision. This will be helpful for both The Pioneer and its readers. The
interactions will strengthen the bond between them both and produce unexpected (in a good way) growth
for both parties. Lastly, I’d like to say thank you to The Pioneer for giving me this great opportunity to
have a voice.
Advice to Everyone Who Wants to Start Something
Shin Sung-woo
College of
Veterinary Medicine
The Meaning of the Beginning

By Kim Jun-min Editor
MINGLE WITH ENGLISH
Mingle with English is a new section in The Pioneer
which will cover some of the interesting and difficult to
understand words and phrases in this issue. And to make
things more interesting, you can try out the crossword puzzle
and test your English vocabulary skills. Now, let’s take a look
at what we have in stored for you.
Turning people around your little fingers
: Campus World
This is a very visual idiom. If you are turning people around
your little fingers, that means you have complete control
over someone else like a puppet. To be able to persuade
someone to do anything you want, usually because they like
you so much.
- He’d do anything for you. You've got him twisted
around your little finger.
Take up a post
: Editorial
This idiom may be difficult for many Koreans to visualize
because there is nothing similar in the Korean language. But
it is a very commonly used expression in English language
and thus you should familiarize with the term.
When someone takes up a post, it means they are taking or
accepting an offer or a challenge. To make it easier to
understand, think of it this way. Take up means to fill a
particular space and when there is a job offer, which means
that the position is open or vacant. So if you accept the job,
you are filling the open spot.
-She took up a post as an editor-in-chief.
Ready or not (here I come)
: Cover Story
The idiom “ready or not” is pretty self-explanatory. It means
something is going to happen whether you are ready for it
or not. The usage of the expression can be unnatural to
native Koreans but using these kinds of expression can
make your English much more natural and fluent.

From
Name:
Department:
Student ID:
Phone Number:
To
Gyeongsang National University
The PIONEER, Campus English Magazine
PUZZLE Guess It!
ID_stellar923
ACROSS
4. having big dreams - People
6. careful thought - Focus
8. unique skills - Local Focal
12. pen, paper, pencils - Cover Story
14. bling bling - People
16. process of making beer - Local Focal
18. important; famous - Special Issue
19. being confused, unable to understand - People
DOWN
1. involving many countries- People
2. having the opposite of the desired effect
- Editorial
3. to affect others - Campus World
5. someone who is not married - Collaboration
6. occuring at the same time - Collaboration
7. two or more things working together for greater
effect - Cover Story
9. the ability to judge well - People
10. not new - Focus
11. extreme force - Focus
13. giving up something for others - World Issue
15. another word for salary - World Issue
17. moral or legal entitlement - Focus
(stellar923@gmail.com) (ID_stellar923)

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