Shaaeli Gupta is seeking a career in a competitive organization. She has a bachelor's degree in English Honors from 2009 and a master's degree in English from Rabindrabharati University in 2011. She has over 5 years of experience in brand marketing, event management, and account management. Her roles have included maintaining social media, creating marketing collateral, liaising with clients and vendors, and executing events. She is proficient in communication, problem-solving, and project execution.

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Shaaeli Gupta
Phone: 0 983 695 0984
Email: shaaeli.gupta@gmail.com
Objective
Desire to make a career in a competitive organization so as to achieve my individual
goal, as well as the objective of that organization and thereby enrich and develop my
knowledge and intellectual capital.
Education
• Madhyamik 10+ (Div. I), in the year of 2004
• Higher Secondary 10+2 (Div. II), In the year of 2006
• Bachelors Degree 10+2+3 (Div. II), In the year of 2009 in English Honors
• Diploma - Arena Animation Academy Specialist Program from Arena
Animation, In the year of 2010
• MA in English, Rabindrabharati University in the year 2011
Professional Experience
Brand and Marketing Executive, Brand Value Communications Ltd. (Channels: -
News Time, Dhoom Music, Plant M Cinema and Ruposhi Bangla)(September 2012
– Till Date)
Responsibilities:
• Assisting in planning and proper execution of Events
• Maintaining the social networking sites like Facebook, YouTube, P Interest,
Twitter, LinkedIn, etc. with regular updates and posts.
• Creating excel sheets for keeping monthly records of the insights of the social
networking sites.
• Creating and regular maintaining the website of the channel Ruposhi Bangla
through CMS Admin.
• Maintaining good relationship with the newspaper houses for publish of listing
and advertisements of the channels.
• Maintaining the records of every day print out in newspaper of the channels by
paper cutting and creating files for each month.
• Planning and organizing Game Shows for promotions of the serials in the channel
during Book Fair 2013 and Book Fair 2014.
• Planning of the fabrication of the stall of the channels in Book Fair 2013 and
Book Fair 2014.
• For Ruposhi Bangla Aparajita 2013 after the ground nominations counting the
votes from the collections of the ballot papers from different zones.
• For Ruposhi Bangla Aparajita 2013 judge’s meet in chrome hotel, taken their
bytes for the promotion of the main program in social networking sites and
website.
• As a team in Ruposhi Bangla Aparajita 2013, arranging the requirements for the
main event like Flower bouquet, Manpotro, Aparajita 2013 Trophy, etc.

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• Creating weekly EPG (Electronic Program Guide) – of the channels for the DTH
platforms i.e. Airtel, Tatasky, Videocon, Dish Tv, etc
• Complete execution of a ground event named ‘KE HOBE PUJOR BYOMKES’ during
Durga Puja 2013
• The ground event ‘KE HOBE PUJOR BYOMKES’ was based on mobile android
application. Co-coordinating with the technical team to create the application
• Promotion of ‘KE HOBE PUJOR BYOMKES’ through Website, Facebook, Twitter,
Youtube etc.
• Presently working with another mobile application based program.
Event Executive, Communiqué Media Services (January 2012 – August, 2012)
Responsibilities:
• Assisting in planning and proper execution of events.
• Communication both online and offline with Sponsors, Vendors and Colleagues
• Coordinate with vendors of the event to get updated.
• Provide liaison with event sponsor, vendor and colleagues before, during and
after the event.
• Prepare write-up and marketing collaterals for events and promotions.
• Ensure proper synchronization of all engaged bodies in the events.
Projects:
• Rockomania 2 – Handling vendors, ensuring participation, social media
communication, registration management, food and reception are my
responsibilities.
• Rockomania 1 – Fabricator handling, participation, food and hospitality for
judges and crews.
• Lovable lingerie Ad Campign – Liaison with client, fabricator and shop keepers,
distributed the visuals, ensured the display, raised the invoice for Kolkata and
Howrah.
• Aparajita (Rupashi Bangla) – Prepared printed umbrellas from vendor and
delivery.
Account Executive, Bluetouch Advertisements and Events (April 2011 - December
2011)
Responsibilities:
• Assisting Account Manager for successful completion of campaigns
• Managed administrative and campaign work and ensured that it is completed on
time and within the budget.
• Worked as an mediator between the client and organization
• Preparing marketing collaterals
• Liaison with vendor
• Participating in promotion and event execution
• Planning of event and promotion
Projects:
• FAME 30 (Reality show) - Worked as the coordinator, handled manpower,
printer, food and hospitality for the judges.
• Global Movie Sales Campaign – Participated for making the plan and
presentation, organized road show with colleagues

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• Duke Ayurvedic health camp – Planned, prepared and executed during durga
puja 2011 in different puja pandals from Kolkata, handled manpower and
vendor.
Marketing Executive, Arohi Group of Companies (September 2010 – March 2011)
Responsibilities:
• Assisting Marketing Manager for successful completion of campaigns
• Liaison with vendor and clients.
• Ensure monthly payments.
• Raising invoice on time.
• Preparing Marketing Collateral such as brochures, templates, posters etc.
• Ensuring timely delivery.
Projects:
• Abahoni 2010 – It was a package of Audio and A/V music CDs, liaison with
printer, prepared the package, ensured the display during puja 2010 in different
locations in Kolkata, handled manpower and security personnel, managed
database and stock.
Skills
• Strong communication
• Hard working
• Quick problem solver
• Perfectionist in execution
• Can prepare presentation
Personal Information
Permanent Address : 1/73 Bibek Nagar, Jadavpur
Kolkata - 700079
Date of Birth : 18th April, 1988
Age : 26 years
Gender : Female
Marital Status : Married
Religion : Hinduism
Nationality : Indian
Date: February, 2015
Place: Kolkata Shaaeli Gupta