2.
Our teaser trailer was aimed at teenagers to young
adults, so people within the 16-24 age group as we
knew that this type of production would grasp the
attention of young people, so we launched our first
method of acquiring audience feedback which was
presented in the form of an essay. In our survey we
gave the participants nine questions about all aspects
off an Urban Drama trailer, ranging from questions
about the music all the way to questions asking about
the type of protagonist they would want to see. By
posting the link on social networks such as Twitter
and Facebook I managed to compile a total of 66
responses which were enough to compile a good
amount of data telling me what aspects of Urban
Dramas makes them appeal to them.
3.
The questions that we took on more on board than
others were the ones that had a direct impact into the
type of trailer we were going to make, for example a
question we created asked how intense they wanted
the stereotypes of the characters to be, we felt this
would be an extremely important question as there
are many different types of Urban Dramas, some
which exaggerate the stereotypes of Urban London
e.g. Anuvahood, ones that stick to the reality of the
situation e.g. Kidulthood and some that move away
from stereotypes such as Top Boy so in order for us
to fully understand what type of Urban Drama
interests the viewers things like this needed to be
clearly established in order for us to create it.
4.
The audience swayed towards the concept of
using an accurate use of stereotypes so we
ensured that nothing within our production was
too eccentric e.g. using weapons not available to
young people in London. We consulted the
participants of the survey about the type of
music that they thought would be effective within
the trailer as within Urban Dramas music is an
extremely important tool which is used to set the
tone and pace of the trailer. The participants
chose the ‘Fast paced grime music’ option, grime
which is a genre of music specific to Urban areas
of the UK was a perfect choice as in order to keep
the trailer centred around Urban Culture.
5.
Our other sources of audience feedback was YouTube as we used
it to get feedback on our first draft of our trailer, so we
encouraged people who watched our trailer to leave comments
below on the effectiveness of the trailer, what they believed the
narrative was and which shots they found most effective. We
received a lot of positive feedback on our first draft which was
far from finished, this feedback included comments that stated
how clear it was that it is an urban drama and also that some of
the video effects used were effective for the genre e.g. a black
and white effect that we placed when the protagonist was sitting
at a bus stop. Also the viewers commented on the effectiveness
of the locations we used which shows that our extensive location
scouting proved to be very effective. Statements that showed us
how to improve our trailer included how the ending of the trailer
was extremely abrupt, which caused the trailer to appear as if it
has come to an anti climax, as it builds up so fast and ends so
quickly.
6.
When we assembled all of the comments
together we began to change our teaser trailer
accordingly, our ending shot was changed from a
extremely low angle shot of the protagonist
stomping down onto a victim to an aerial shot of
the protagonist on the floor where he appears to
be in some sort of pain or appears to have
suffered some sort of injury. We also trimmed
and sped up a few of the shots at the beginning
of the trailer because some of the feedback
indicated that these shots were too long and
made those shots look too staged.
