1. © Nov. 2014
A platform with endless possibilities
Sergio Álvarez Alonso Nov / 07 / 2014

2. © Nov. 20142
78%of decison-marker think that
Cloud will be an important point
for your business in 2015.
60%of the enterprises used
some type of service in the
Cloud.
In Spain…

3. © Nov. 20143
¿Why Cloud Computing? Advantage of cloud environments
Vs tradictional I.T.
Fast
deployment
Minimal base line
Billing variable
Upgrades in the moment.
In minutes or hours
Datacenters
in all of continents.
Use of servers and storage
at 70% to 90%
Without agreedment

4. © Nov. 20144
Plan capacity
Use
Capacity
I.T. Traditional Cloud Computing
Capacity
Time
Under utilization
Insatisfaction
Hosting vs Cloud
Time
Pay as you go
Costs variables

5. © Nov. 20145
Introduction to SoftLayer - A Global Hosting Leader
Top 100,000 Sites
By Hosting Provider
Source: Hostcabi.net
Leading IaaS Provider
Offering virtualized Public Cloud instances, Private
Cloud deployments, Bare Metal Servers
•Formed by ten industry veterans in 2005
•Model predicated on software-driven infrastructure
•Unencumbered by early-industry legacy restrictions
Founding principles
Innovation, Empowerment, Automation, Integration
An IBM Company
Acquired by IBM in July 2013

6. © Nov. 20146
Global
footprint
IPv4/IPv6 dual stack
Global DNS
Global DDOS Mitigation
Global Internet Exchanges & Peering
Data Center & Network
Point of Presence
Network Point of Presence
India
China
Hong Kong
Singapore
Melbourne
Sydney
Tokyo
Seattle
San Jose
Los Angeles
Mexico City
Houston
Denver
Dallas
Miami
Atlanta
Washington D.C.
Montreal
Toronto
Chicago
London
Frankfurt
Paris
Amsterdam
Brazil
New York City

7. © Nov. 20147
Data Center & Network
Point of Presence
Network Point of Presence
India
China
Hong Kong
Singapore
Melbourne
Sydney
Tokyo
Seattle
San Jose
Los Angeles
Mexico City
Houston
Denver
Dallas
Miami
Atlanta
Washington D.C.
Montreal
Toronto
Chicago
London
Frankfurt
Paris
Amsterdam
Brazil
New York City
IPv4/IPv6 dual stack
Global DNS
Global DDOS Mitigation
Global Internet Exchanges & Peering
40 data centers worldwide in 15 countries
and five continents globally.
New cloud investments will meet clients’
needs for choice, compliance and data
residency.
IBM is investing $1.2B in new cloud resources
to significantly expand SoftLayer presence
Providing you localized capabilities you require

8. © Nov. 20148
Portfolio
1Application programming Interface (API): 2Intrusion detection system and intrusion protection system; 3Secure socket layer (SSL); 4Domain name server (DNS);
5Content delivery network (CDN); 6Storage area network (SAN); 7Network-attached storage (NAS)
Management portals
Web iPhone and iPad Android Agent
Platform management
API1 Monitoring RescueLayer
DEVELOPMENT
Managed hosting
Flex imagesMessage queue
Network and security
Load balancers
Firewalls IDS and IPS2
Global DNS4 Domain services CDN5
Compute and storage
SAN6 NAS7 Object storage Backup
ADMINISTRATOR
Windows Mobile
Solution sets
Private clouds Big data/e-comm /…
Virtual server instancesBare metal servers
Anti-virus/malware SSL3 cert. management

9. © Nov. 20149
Proceso y almacenamiento
 Public Cloud
Cloud computing instances in bare
metal shared
- Price hourly or monthly
 Private Clouds
- For several playtforms of
virtualization (VMware, HyperV,
XenServer)
– Solutión for Citrix CloudPlatform
 Bare metal servers
– Dedicated bare metal servers
– Ice hourly or monthly
– Servers GPU for HPC
 Local network
• SAS
• SATA
• SSD
 Network storage
• SAN
• NAS
• iSCSI
 QuantaStor Storage Server
 Object Storage

10. © Nov. 201410
10
Do you want special cloud for you? This is an hybrid cloud and dinamic
Private cloud & IT tradicional
Benefics:
- Tailored
- robust manage.
- secure environment
Public cloud
Benefics:
- Down operacional costs.
- capacity on demand
- Pay as you go
- Flexibility
- without agreedment
Cloud híbrido y dinámico
- The best of this environments.

11. © Nov. 201411
Triple network
11
• Public network of high performance through several POPs
tier-3.
• Private network for internal application and facility of
comunication with access to shared services.
• Managed network with free acces through VPN.
• Native support ot IPv6

12. © Nov. 201412
Security and network service
 DNS Services
 Balanced of workload
 Local – the same DC
 Global – diferent DC
 Citrix Netscaler Appliance
 Content Delivery Network (CDN)
 24 nodes
 Firewalls
 Shared
 Dedicated
 Fortigate Security Appliance
 Protecction and analytic IDS
 Manage of certificate SSL
 Antivirus and protection.
** Infrastructure PCI Compliance
(Payment Card Industry)
** FISMA [In Progress] (Federal
Information Security Management
Act)

13. © Nov. 201413
APIs robust and complete
Improve the manage, reduce mistakes , improve flexibility
More than 1600 functions for more than 200 services.
Support of interfaces REST, SOAP & XML-RPC
Complete documentation, examples of codes and support.
Functions included:
• Automatic implementation of server
• Supply a service
• Reboots & reloads
• Ticketing
• Hardware configuration
• Software load
• DNS
• Network
• Storage
• Security scans
• Monitoring

14. © Nov. 201414
Complete control of your infrastructure
 Manage portal with interface web and móbile phone
 Order, provision, deploy and manage of infrastructure
 Access to services, tools, automatización and tutorials
 Secure access vía VPN for manage network

15. © Nov. 201415
Auto Scale in SoftLayer?
15
Public VLAN
Private VLAN
Database
Servers
Application
Servers
Web Servers
IPS/Firewall
Load balancer
Local load
balancer
Replication, synch,
sharding etc. …
NAS iSCSI
Storage
DNS
Add and remove VMs
using policies based on:
•One-time events,
•Schedules,
•CPU utilization triggers,
and/or
•Bandwidth usage
triggers.
Auto Scale groups

16. © Nov. 201416
La plataforma que mayor rendimiento ofrece del mercado

17. © Nov. 201417
Why IBM SoftLayer for your infrastructure needs?
Speed of deployment
Bare metal: 4 hours
Private clouds: 1 hour
Public clouds: Minutes
More than
22 million
domains
hosted—roughly one
domain for every person in
the 10 largest U.S. cities
100’s
of configuration
options
More than
100 million
online game players
are playing games running
on SoftLayer
More than
100,000
devices managed
for 21,000 customers
in 140 countries
Performance that is
10X
faster than
competition

18. © Nov. 201418
Examples of use cases
Web Applications / E-Commerce
Deploy and sell aplication
Social Business / Collaboration
Marketing digital
Big Data / Analytics
Test of innovation
Online games
High Performance Computing
Media / Entretenimiento
Cloud privado
Of-premise

19. © Nov. 201419
Custom
configurations
Without
agreedments
Physical servers
Independent
network for
production and for
manage
Resources running
in minutes
The same service in
all locations
API +2000 functions
Administrator have
all control of his
infrastructure
Dedicated
infrastructure
Certifications
SecurityFlexibility
Performance Control
Local contract
Access to logs
You can choose
the ubication of
your data
Factores diferenciales de SoftLayer
Automation
Transparency
Prices models

20. © Nov. 201420
SoftLayer Works for Organizations…
Born on the Web
Moving To The Cloud
Using Next Gen Enterprise Applications

21. © Nov. 201421
Fin de la propuesta
Thank you !!