We all know, the future of marketing is about N=1, hyper-personalization and extremely user-friendly experiences with customers both in B2B and B2C. So, to be truly able to predict the response of your customer in their buying behavior and turn them into a loyal and valued customer, we can no longer ignore emotions in our analytics. Ignoring it would mean that we are using our powerful analytics toolsets like our customers do their shopping, by rationalizing it afterwards.

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KENTIVO
Emotions
Based Marketing

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The holy grail: loyal clients
Now more then ever it is essential to know how to get and maintain
loyal clients
N = 1
Hyper-
personalization
and
expectation
Extreme
ease of use

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But . . . do you know?
Who your loyal clients are?
Why they are loyal to you?
When they are loyal to you?

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To answer these questions we need to
combine the power of
Emotional
drivers
Fact based
insights
Context
In which context are your clients doing that?

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Emotion Driven Marketing
Emotional
drivers
Fact based
insights
Context
Location
Emotional
state
Home
situation
Time
In-depth
interviews
Client arena’s
Focus groups
NPS
Sales statistics
SEA
Complaints
Find
trends and
developments
Measure / Improve / Steer
Experience
interviews