Kelsey Jones' podcast marketing presentation from Pubcon Vegas 2015. Kelsey covers how to utilize the social networks of your podcast guests and audiences to get more organic growth and better engagement.

2. Kelsey Jones | Your Media Guests and Audience
Are Your Best Social Network
● 7 years of marketing and PR experience
● 11 years of journalism and editing experience
● Responsible for:
● SEJ’s entire content strategy
● Marketing Nerds podcast, which averages 1,000-2,000
downloads per episode (and growing)

3. @wonderwall7
Why Should You Care About
Guest and Audience Networks?
Kelsey Jones | Harnessing The Networks of Your
Podcast Guests & Audiences
1. Birds of a Feather Flock Together
2. Build community
3. Organic Growth

5. @wonderwall7
Offer click to tweets for guests.
clicktotweet.com
Kelsey Jones | Harnessing The Networks of Your
Podcast Guests & Audiences

6. @wonderwall7
Kelsey Jones | Harnessing The Networks of Your
Podcast Guests & Audiences

7. @wonderwall7
Send guest a link when episode
is published.
Kelsey Jones | Harnessing The Networks of Your
Podcast Guests & Audiences

8. @wonderwall7
Kelsey Jones | Harnessing The Networks of Your
Podcast Guests & Audiences

9. @wonderwall7
Tag guests in Social Media Sharing.
Kelsey Jones | Harnessing The Networks of Your
Podcast Guests & Audiences

10. @wonderwall7
Kelsey Jones | Harnessing The Networks of Your
Podcast Guests & Audiences

11. @wonderwall7
Ask them for recommendations
for future guests.
Kelsey Jones | Harnessing The Networks of Your
Podcast Guests & Audiences

12. @wonderwall7
Ask guests for
recommendations
for future guests.
Kelsey Jones | Harnessing The Networks of Your
Podcast Guests & Audiences

14. @wonderwall7
Link to mentioned resources
on your website and/or Twitter.
Kelsey Jones | Harnessing The Networks of Your
Podcast Guests & Audiences

15. @wonderwall7
Track Referral Sources.
Kelsey Jones | Harnessing The Networks of Your
Podcast Guests & Audiences

16. @wonderwall7
Kelsey Jones | Harnessing The Networks of Your
Podcast Guests & Audiences

17. @wonderwall7
Repurpose Content
Kelsey Jones | Harnessing The Networks of Your
Podcast Guests & Audiences

18. @wonderwall7
How Does Repurposing Content = Advocates?
• Makes it as easy as possible
• Don’t Make Me Think by Steve Krug
• Can they share with their eyes closed?
• Different options suit all types of learners
• Going above and beyond makes you stand
out:
Kelsey Jones | Harnessing The Networks of Your
Podcast Guests & Audiences

19. @wonderwall7
Kelsey Jones | Harnessing The Networks of Your
Podcast Guests & Audiences

20. @wonderwall7
Repurpose Content
• Transcribe audio or videos into long-form
blog posts using a transcription service
like Rev.com
• Translate podcasts content into webinars:
• More interactive format
• Focus on just one area
• Bring in other experts
Kelsey Jones | Harnessing The Networks of Your
Podcast Guests & Audiences

21. @wonderwall7
Use an easy-share podcast platform.
Kelsey Jones | Harnessing The Networks of Your
Podcast Guests & Audiences

22. @wonderwall7
Make Interaction as Easy as Possible
Kelsey Jones | Harnessing The Networks of Your
Podcast Guests & Audiences

23. @wonderwall7
3 Takeaways
Kelsey Jones | Harnessing The Networks of Your
Podcast Guests & Audiences
1. Let your guests promote your
podcast
2. Make sharing as easy as
possible
3. Repurposed content reaches
more people