Tools for today’s and	

tomorrow’s journalists	

and ad professionals
Steve Outing	

Media futurist, Digital-news innovato...
Familiar content-creation software still relevant, but…
Expensive	

Time-consuming 

to learn	

Difficult to learn	

In the...
Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
In your
media/ne...
Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
As advertising i...
Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
Spring 2013: Inn...
Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
Spring 2013: Inn...
Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
New tools debut ...
New & powerful: Social data analysis for news
Steve Outing (media futurist, digital-news innovator) • http://mediadisruptu...
Social-media data analysis used to create better ads
Steve Outing (media futurist, digital-news innovator) • http://mediad...
Trend: Software tools going from desktop to cloud
Steve Outing (media futurist, digital-news innovator) • http://mediadisr...
Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
Interactive imag...
Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
Interactive imag...
Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
Tools to create ...
Interactive video: Embed many forms

of content on top of parts of video
Steve Outing (media futurist, digital-news innova...
Interactive video tool: Editorial or advertising uses
Steve Outing (media futurist, digital-news innovator) • http://media...
NY Times’ ‘Snowfall’ was massive undertaking
Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus...
Now, simple tool to create something similar
Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus...
Curation tools and services
Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveoutin...
Storify: Free, widely used curation tool
Embed what you create on website ... Easily combine original and curated content
Multimedia, timelines, infographics, data visualization
Steve Outing (media futurist, digital-news innovator) • http://med...
Meograph:‘4-dimensional’ storytelling tool
Combines maps, timeline, links, photos, video, audio into embeddable multimedia...
Prezi: Not just for presentations ... 	

Why not news? Or advertising?
Steve Outing (media futurist, digital-news innovato...
Let’s not forget about hardware…
Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steve...
What’s coming (not just Google Glass)
Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • ...
This presentation is on the web
Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveo...
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Digital Tools for Journalism and Advertising - 2014

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Class presentation slides about digital storytelling tools and techniques, useful for journalists and advertising/marketing professionals.

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Digital Tools for Journalism and Advertising - 2014

  1. 1. Tools for today’s and tomorrow’s journalists and ad professionals Steve Outing Media futurist, Digital-news innovator | steveouting@gmail.com http://mediadisruptus.com
  2. 2. Familiar content-creation software still relevant, but… Expensive Time-consuming 
 to learn Difficult to learn In the past, mostly used by newsroom experts (Art, Photo, Video departments) Powerful tools! Allow easy publishing to web, mobile Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
  3. 3. Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com In your media/news/advertising career, you will continually be learning and using new tools that do not exist yet The facts of life: Media work in 2014 and beyond
  4. 4. Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com As advertising incorporates more Content Marketing, advertising creatives will use many of the same tools as journalists The facts of life: Media work in 2014 and beyond
  5. 5. Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com Spring 2013: Innovative Digital Storytelling for News “Since graduating, I've found that everything we learned during the independent study has had really great traction from online editors. ! “At Outside, I try to work in things like ThingLink and Google Fusion Tables into our daily news posts. A couple weeks ago I made an interactive online map of Bigfoot sightings with Fusion Tables.” - Stephen Kasica
  6. 6. Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com Spring 2013: Innovative Digital Storytelling for News When a new tool or app appears, its journalistic and/or advertising applications might not be immediately apparent… E.g.,Vine app: 6-second looping video. … How about coverage of a fashion show? … Or a fashion ad made up ofVine looping video clips?
  7. 7. Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com New tools debut regularly: Hi (http://hi.co/)
  8. 8. New & powerful: Social data analysis for news Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com New Twitter Tool Finds Hot Topics Before They Trend
  9. 9. Social-media data analysis used to create better ads Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
  10. 10. Trend: Software tools going from desktop to cloud Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
  11. 11. Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com Interactive images (editorial example)
  12. 12. Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com Interactive images (advertising example)
  13. 13. Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com Tools to create interactive images Embed e-commerce/ direct-purchase links in photos. “Convert your content into commerce.”
  14. 14. Interactive video: Embed many forms
 of content on top of parts of video Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
  15. 15. Interactive video tool: Editorial or advertising uses Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com Editorial example Advertising example ALSO SEE: vidzor.com >
  16. 16. NY Times’ ‘Snowfall’ was massive undertaking Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
  17. 17. Now, simple tool to create something similar Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
  18. 18. Curation tools and services Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com Automatically collects and combines your social media posts into an embeddable content block EXAMPLE…
  19. 19. Storify: Free, widely used curation tool Embed what you create on website ... Easily combine original and curated content
  20. 20. Multimedia, timelines, infographics, data visualization Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
  21. 21. Meograph:‘4-dimensional’ storytelling tool Combines maps, timeline, links, photos, video, audio into embeddable multimedia presentation; new form of interactive story that can be watched (TV-like) or explored at user’s speed Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
  22. 22. Prezi: Not just for presentations ... Why not news? Or advertising? Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com
  23. 23. Let’s not forget about hardware… Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com still LA Times photojournalist uses GoPro for time-lapse at Oscars Red Carpet Drone with GoPro: Useful for news and advertising Narrative lifeblogging clip camera:Takes photo every 30 seconds
  24. 24. What’s coming (not just Google Glass) Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com META augmented reality glasses:Available summer 2014 ($3,000) (a la ‘Minority Report’ movie)
  25. 25. This presentation is on the web Steve Outing (media futurist, digital-news innovator) • http://mediadisruptus.com • steveouting@gmail.com http://www.slideshare.net/steveouting1/

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