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Orion Resource Group - Communications Center Training
1. Leveraging
The
Orion
Resource
Group
Communications
Center
to
Achieve
Your
Business
Objectives
Best
Practices
May
8,
2013
2. Topics
§ Members
Share
Business
Objectives
§ Social
Media
/
Internet
Content
Sharing
is
King
§ Best
Practices
for
the
Orion
Communications
Center
§ Achieving
Your
Business
Objectives
Ê Give
your
business
a
voice
Ê Increase
visibility
for
your
business
Ê Create
a
repository
of
curated
content
that
is
important
and
relevant
to
your
industry
Ê Broaden
your
network
of
referral
sources
Ê Establish
yourselves
as
a
thought
leader
in
your
industry
Ê Other
ideas
§ Orion
Communications
Center
Challenge
2
3. Social
Media
/
Internet
Content
Sharing
-‐
The
Numbers
Rock!
§ Facebook:
1,000,000,000
active
users
§ Twitter:
175,000,000
active
users
§ LinkedIn:
150,000,000
registered
users
§ Pinterest:
8,000,000
active
users
§ Blogs:
346,000,000
people
read
blogs
every
day
§ YouTube:
800,000,000
unique
visitors
last
month
§ Forums:
300,000,000
monthly
users
3
4. Demographics
-‐
Facebook
§ 86%
of
Facebook
users
are
age
25
and
older
§ 81%
have
some
college
education
or
bachelors/graduate
degree
§ 58%
earn
$50,000
or
more
4
5. Demographics
-‐
Twitter
§ 81%
of
people
on
Twitter
are
age
25
and
older
§ 83%
have
some
college
education
or
bachelors/graduate
degree
§ 47%
earn
$50,000
or
more
5
7. Communications
Center
Best
Practices
§ Write
interesting
and
relevant
posts,
this
will
encourage
readers
to
engage
with
your
posts
§ Start
With
An
Engaging
Opener
–
something
that’ll
ignite
the
reader’s
curiosity,
motivate
their
thought
process
and
get
them
engaged.
Make
your
opener
funny,
insightful,
witty
and
outrageous
if
need
be.
§ Write
in
your
speaking
voice,
as
though
you’re
chatting
with
friends.
§ Make
the
content
graphically
vivid
-‐
Paint
a
picture
with
your
words,
and
draw
people
into
the
scene
you’re
painting.
§ Provide
a
Conclusion
–
sum
up
the
essence
of
your
article
in
a
short
conclusion.
Your
conclusion
should
ideally
tie
up
your
points
together
and
provide
a
short
glimpse
of
what
the
article
is
all
about.
7
8. Communications
Center
Best
Practices
§ Typically
blog
posts
that
are
original
content
range
from
300
to
500
words.
§ Always
include
a
catchy,
relevant
image
with
your
post
§ Images
should
be
obtained
from
“royalty-‐free”
or
“creative
commons”
image
sites
8
9. Communications
Center
Best
Practices
§ Pose
Engaging
Questions
-‐
At
the
end
of
a
post,
pose
a
brain-‐
stimulating
question.
§ Get
other
members
to
offer
tips
-‐
It
could
be
a
problem
that
you’re
facing,
or
something
your
customer
is
facing.
§ Provide
useful
information
that
people
won’t
get
elsewhere
(or
at
least
not
as
quickly)
§ Post
best
practices
articles,
tips,
resources,
etc.
§ Respond
to
comments
§ Use
Communications
Center
as
a
platform
for
announcing
news
in
the
industry,
related
businesses,
promotions,
events,
etc.
9
10. Content
for
the
OCC
Home
Pages
§ There
are
2
home
pages
–
one
that
the
public
sees
and
one
that
only
members
see
§ Content
for
each
of
these
home
pages
will
be
selected
on
a
rotating
basis
from
posts
submitted
by
members.
At
first,
we
will
select
from
whatever
member
posts
have
been
submitted
and
promote
them
to
the
home
pages
§ Once
we
have
a
higher
volume
of
content,
posts
for
the
home
page
will
be
selected
from
member
posts,
but
we’ll
also
look
to
have
varied
points
of
view/angles
on
the
posts
such
as:
Ê Member
Spotlight
-‐
highlight
one
member,
brief
bio
and
accomplishments
Ê Member
Education
post
-‐
e.g.,
resource
website,
book,
online
training
opportunities,
etc.
Ê Industry
News
Ê Member
Event
-‐
promote
upcoming
event
or
images
from
prior
event
Ê Video
Post
-‐
curated
from
videos
posted
by
members
Ê Editorial
Post
-‐
e.g.,
member
commenting
on
relevant
industry
topic
Ê Tips
and
Advice
-‐
e.g.,
10
ways
to
evaluate
a
home
care
provider
Ê Innovation
-‐
e.g.,
interesting
iPad
app,
etc.
10
11. Achieving
Your
Business
Objectives
by
Using
the
Communications
Center
§ Give
your
business
a
voice
§ Increase
visibility
for
your
business
§ Create
a
repository
of
curated
content
that
is
important
and
relevant
to
your
industry
§ Broaden
your
network
of
referral
sources
§ Establish
yourself
as
a
thought
leader
in
your
industry
§ Other
ideas
11
12. Business
Objectives
for
Using
the
Communications
Center
Shared
by
Attendees
at
5/8/13
Session
§ Grow
business
§ Do
own
sourcing
of
member
connections
and
information
without
having
to
call
Henry
§ Pilot
social
media
in
a
safe,
secure
and
friendly
environment
with
Orion
constituents
§ Build
a
linkage
between
Orion’s
brand
and
member’s
brand.
Look
to
leverage
that
bond
once
the
OCC
opens
up
feeds
to
other
social
media
channels
12
13. Give
Your
Business
a
Voice
§ Write
a
blog
post
–
humanize
your
business
and
show
its
personality
§ Guest
post
on
other
relevant
blogs
-‐
a
great
way
to
get
your
business
out
there
§ Repost
your
blog
posts
in
the
Communications
Center
-‐
a
perfect
way
to
distribute
your
content
more
widely
§ Use
the
Communications
Center
as
your
blog
if
you
don’t
have
one
13
17. Increase
Visibility
for
your
Business
§ Post
on
your
Facebook
business
page
to
spread
your
message
and
your
logo
across
people’s
newsfeed
§ Post
on
other
blogs
and
forums-‐
provides
you
an
opportunity
to
extend
the
reach/visibility
of
your
brand
§ Post
important
updates
about
your
business
to
the
Communications
Center
that
you
think
may
be
of
interest
to
other
members
§ Post
images
after
events
that
your
business
participated
in
17
19. Create
a
Repository
of
Good
Content
§ Post
great
quality
articles
that:
Ê Answer
industry
questions
Ê Contain
industry
news
Ê Provide
how-‐to
based
content
Ê Encourage
readers
to
comment
19
20. Create
a
Repository
of
Good
Content
§ Provide
information
that
helps
your
target
audience
in
a
quick,
easy-‐
to-‐use
format
§ Twitter
and
LinkedIn
are
great
channels
for
distributing
articles
written
by
others
§ The
Communications
Center
is
a
perfect
place
for
sharing
relevant,
informative
articles
that
you
have
found
with
other
members
20
22. Broaden
Your
Referral
Network
§ Connecting
with
others
through
LinkedIn
Groups,
participating
in
Forums,
etc.,
is
a
great
way
to
grow
your
connections
and
increase
the
likelihood
of
referrals
§ Being
actively
involved
in
the
Communications
Center
by
sharing
content
and
information
is
a
great
way
to
build
trusted
relationships
with
other
members
§ Post
a
business
event
to
the
Center’s
calendar
and
reach
out
to
invite
other
members,
if
appropriate
§ Use
the
directory
to
find
members
to
collaborate
with
22
24. Establish
Yourself
as
a
Thought
Leader
§ Carve
out
a
niche
for
yourself
§ Write
content
that
takes
a
stand
–
be
clear,
direct
and
definitive
–
be
the
expert
on
your
topic
§ Be
controversial
(but
not
too
controversial)
–
these
posts
spark
discussion
and
debate
24
26. Establish
Yourself
as
a
Thought
Leader
§ Create
a
YouTube
video
-‐
a
great
way
to
start
building
up
content
that’s
authoritative
§ Compose
White
Papers
and
mini
eBooks
focused
on
your
area
of
expertise
§ Post
these
articles
and
videos
to
the
Communications
Center
and
let
everyone
know
they’re
available
as
a
resource
26
28. White
Papers
and
eBooks
§ Need
to
be
set-‐up
on
your
website
or
blog
§ Add
a
link
to
the
OCC
as
you
would
to
a
blog
post
or
any
other
article
28
31. Communications
Center
Challenge
§ We
encourage
all
members
to
enter
their
profile
information
on
the
OCC
by
May
10th.
§ We
will
be
conducting
an
“incentive
challenge”
for
members
to
explore
and
become
familiar
with
all
the
features/functions
that
the
OCC
offers
§ Will
likely
consist
of
scavenger
hunt,
which
requires
members
to
access
all
the
different
sections
of
the
OCC
and
take
some
sort
of
action
to
complete
the
hunt
§ We
will
reward
those
who
participate
and
there
will
be
one
“winner”
§ Further
details
will
be
forthcoming
soon!
31
32. Next
Steps
-‐ Presentation
will
be
made
available
to
all
Orion
members
after
today’s
meeting
-‐ Look
for
CC
Challenge
coming
soon
-‐ Direct
questions
after
today
to
the
team
-‐ Henry
is
point
of
contact
for
questions/comments
on
functionality
-‐ Iris
is
point
of
contact
for
content
questions,
guidance,
etc.
32
