Journalism for a digitalized society


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Journalism for a digitalized society

  1. 1. Journalism for a digitalized society <ul><li>José M. G. de Madariaga </li></ul>
  2. 2. Contents <ul><li>Ubiquitous journalism. </li></ul><ul><li>Blogsphere set up </li></ul><ul><li>Journalists blogs. </li></ul><ul><li>Other formats. </li></ul><ul><li>Counter information and alternative journalism. </li></ul><ul><li>Citizen journalism. </li></ul><ul><li>Some advices for your blogs. </li></ul>
  3. 3. Ubiquitous journalism <ul><li>Growing pervasion of the Internet and even greater of the mobile. </li></ul><ul><li>Different uses from conceived: Spain, March 13th 2004. </li></ul><ul><li>Adaptation of journalism to new audience contexts </li></ul><ul><li>Don´t forget the digital gap. </li></ul>
  4. 4. Blogsphere setup <ul><li>130 million blogs in the world (Technorati). </li></ul><ul><li>66% are almost abandoned, 33% at the beginning </li></ul><ul><li>Social practice that already was coming developing across other mass media with other technologies (independent or alternative press). </li></ul><ul><li>Interactivity: </li></ul><ul><ul><li>Comments </li></ul></ul><ul><ul><li>Trackbacks: inverse links </li></ul></ul>
  5. 7. Blogsphere setup (2) <ul><li>Updating and custimization: Sindication (RSS or ATOM) </li></ul><ul><ul><li>Agregator: Bloglines </li></ul></ul><ul><ul><li>Customized anchor site: NetVibes </li></ul></ul><ul><ul><li>Social bookmarking: Delicious </li></ul></ul><ul><ul><li>Microblogging: Twitter </li></ul></ul>
  6. 8. J-bloggers <ul><li>32% among 83 surveyed journalist. </li></ul><ul><li>Both the managerial convergence and the technological one would suppose two serious obstacles so that the journalism reaches the professional category that a democratic society deserves. </li></ul><ul><li>Blogosphere as a digital participatory phenomenon Vs. increasing intellectual poverty and diminishing recognition on the market for the journalists. </li></ul><ul><li>The social use of the j-blogs can be understood as a cultural practice that seeks to extend the possibilities of communication within a institutional conditions that limit the diffusion and the access to the information. </li></ul>
  7. 9. Other formats <ul><li>Podcast. </li></ul><ul><li>Moblogs, Photoblogs. </li></ul><ul><li>Wiki and other social tools. </li></ul><ul><li>Youtube phenomenon. </li></ul><ul><li>MySpace, Facebook... </li></ul><ul><li>LastFM. </li></ul><ul><li>Second Life. </li></ul>
  8. 10. Alternative and counter information <ul><li>Peer to Peer nets. </li></ul><ul><li>Indymedia. </li></ul><ul><li>Wikipedia. </li></ul><ul><li>Linux environment. </li></ul>
  9. 11. Citizen journalism <ul><li>Civic journalism: bet for bringing journalism over to the people. </li></ul><ul><li>Open source journalism: application of linux logic to journalism </li></ul><ul><li>Ohmynews phenomenon: comercial online media based on citizen reporter contributions. </li></ul><ul><li>CurrentTV model: Cable TV based on citizen reporter online contributions. </li></ul>
  10. 12. What about journalists? <ul><li>Two urgent problems to resolve: </li></ul><ul><ul><li>How to achieve that the independent producers get visibility and credibility opposite to the traditional means. </li></ul></ul><ul><ul><li>How to achieve that they obtain earnings with their job. </li></ul></ul><ul><li>The majority of the journalists aspire to preserve their traditional function of gatekeepers. For many the blogosphere supposes a threat. For others, an opportunity to improve their work. </li></ul><ul><li>Three big challenges for the procedures and professional routines: To the sense of the objectivity, the precision, the balance and the impartiality; to their traditional role of gatekeepers; to the responsibility and transparency of their activity. </li></ul>
  11. 13. Advices for blogging <ul><li>Own server: Wordpress. </li></ul><ul><li>Free server: Wordpress, Blogger and many others. </li></ul><ul><li>Blogma Manifesto: a good blog is the result of a wise mix of rigour and creativity. </li></ul><ul><li>Chose an issue that you really domain and you can publish about it originally and deeply. </li></ul><ul><li>Let´s see it through the 4 Internet cardinal poins. </li></ul>
  12. 14. Advices for blogging: Updating <ul><li>Constancy, stable frecuency and good quality. </li></ul><ul><li>We can influence the blogsphere and even the agenda-setting if we use trackbacs and RSS. </li></ul><ul><li>Using Delicious we can promote our blog and reinforce the Semantic Web. </li></ul>
  13. 15. Advices for blogging: Multimediality <ul><li>Easy Content Management System (CMS). </li></ul><ul><li>Photographies, Video (embeded from You Tube, for example) and audio. </li></ul><ul><li>Present your posts in two levels in order to not saturate the home page. </li></ul><ul><li>You can also design yourr posts with dreamweaver to get better aesthetics. </li></ul>
  14. 16. Advices for blogging: Hipertextuality <ul><li>The correct hypermediality facilitates a comprehensive and deep reading. </li></ul><ul><li>Take the advantage of it but avoid saturation. </li></ul><ul><li>Remember that the search engines select the websites depending on the popularity supplied by the hyperlinks </li></ul><ul><li>Don´t forgett to build a recommended links list and to introduce some descriptive tags for every post in the CMS. </li></ul>
  15. 17. Advices for blogging: Interactivity <ul><li>It is really important that your blog takes care of the interaction with your readers. </li></ul><ul><li>Try to promote the comments and use the trackbacks possibilities. </li></ul><ul><li>You can implement different widgets and interactive resources to promote debates, consultations and surveys, f.e. </li></ul><ul><li>You can analyze your audience actions through G. Analytics and introduce ads through G. AdSense. </li></ul>
  16. 18. <ul><li>Ringraziamenti e fino a presto </li></ul>[email_address]