Sean Stoner completed a marketing internship at Richland Executive Office Suites in 2016. He focused on creating social media presences on Facebook and Twitter and designing print ads. He learned skills like implementing marketing tactics, designing ads in Publisher, working independently on projects and spreadsheets, and using Facebook ads. The most important takeaway was applying coursework in internet marketing, social media marketing, integrated marketing communications, and marketing research and plans to independently market office space rental.

1. Spring 2016 Internship Overview
Sean Stoner
Marketing Intern

2. Spring 2016 Internship Overview
Background on Richland Executive Office Suites
 First opened in 2011 in Richland Township, PA. Office suites are available for rent to anyone
with business needs.
 I mainly focused on creating a social media presence through Facebook & Twitter, as well as
creating specific ads for newspapers and magazines.
 Internship Host: Jan Kotzan (Business Development Manager)

3. Spring 2016 Internship Overview
My tasks at REOS

4. Spring 2016 Internship Overview
New skills I learned at REOS
 Implementing marketing tactics learned from UPJ marketing courses
 Designing ads utilizing Microsoft Publisher
 Working independently on projects and generating my own posts for social media accounts
 Working with Facebook ads manager
 Working with Microsoft Excel on a daily basis to create spreadsheets and work logs

5. Spring 2016 Internship Overview
Skills I applied from my coursework
Skill Pitt-Johnstown course/Professor where I learned it
 Internet Marketing Strategies Internet Marketing/Skip Glenn
 Generating engaging posts Social Media Marketing/Skip Glenn
 Integrated Marketing Communications Promotion Management/John McGrath
 Creating marketing plans and strategies Marketing Management/John McGrath
 Conduct research using surveys Marketing Research/Skip Glenn

6. Spring 2016 Internship Overview
My single most important takeaway
 The most important experience I took away from this internship was how to market a
specific product (office space) through the use of marketing strategies I have learned
through my course work at UPJ on a primarily independent basis.
 I gained better leadership qualities/skills, as well as valuable real world experience from
this internship.

7. Spring 2016 Internship Overview
Thank you to my hosts!
Jan Kotzan (Left), Sean Stoner (Right)