Personal Brand


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This is a look at my personal brand.

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Personal Brand

  1. 1. Personal Brand<br />By Lori Mulé <br />
  2. 2. I measure success through my ability to set and implement personal and work-oriented goals.<br /> I continuously strive to be better at what I do. <br /> My dependability, reliability, and determination outline the legacy I wish to leave within PR. <br />Mission Statement <br />
  3. 3. Have a positive and respected online presence in order to create social capital.<br />Establish a strong personal brand that highlights my strengths and helps to maintain a well-established career within PR.<br />Setting Goals<br />
  4. 4. To utilize my personal brand as a tool to successfully market myself online by the end of the school year.<br />To obtain a PR position following my internship placement within the fashion, beauty, and lifestyle market of public relations.<br />To create a venue where my online audience can find useful information relating to fashion, beauty, and lifestyle. <br />Objectives<br />
  5. 5. Currently, I am a public relations student at Humber College.<br />I plan to take on an internship within the PR field in May and June following the completion of this program in April.<br />I am continuously learning about the importance of an online presence and how to incorporate this into my future career.<br />I am in the process of realizing what my personal brand should be.<br />Situation Analysis<br />
  6. 6. S - a strong education<br /> - hard working, dedicated, passionate, and respectful<br /> - intent to learn and create an online presence<br />W- a lack of public relations experience<br /> - new to the online world of branding<br /> - small network <br /> - a lack of direction or focus<br />O - emerging demand to have an online presence<br /> - potential for growth <br />T – every other online person attempting to create, or who already have, an online presence.<br />Personal SWOT<br />
  7. 7. To help establish an online presence, I will incorporate:<br />Twitter<br />a blog<br />Facebook group<br />Google Reader<br />Ning<br /><br />LinkedIn<br />Channels and Apps<br />
  8. 8. Key Messages<br />
  9. 9. Create wordle --------------Nov. 5, 2009<br />Set up blog ----------------Nov. 20, 2009<br />Reach 10th post on blog------Dec. 3, 2009<br />Post 15 new tweets----------Dec. 10, 2009<br />Create Facebook group------Jan. 2, 2010<br />Contact a PR mentor--------Feb. 20, 2010<br />Discuss advice from mentor--March 1, 2010 <br />Critical Path<br />
  10. 10. RATIONALE: I am still deciding what market my personal brand will cater to, and so my strategies will tentatively reflect learning more about the fashion, beauty, and lifestyle market of PR.<br />Establish an online presence by creating and commenting on blogs, twitter and facebook.<br />Become more associated with the fashion industry through online sources/channels<br />Create contacts with people within fashion PR<br />Strategies<br />
  11. 11. Set up new blog that critiques and caters to fashion and trends.<br />Contact Desia Halpin-Brill from Brill Communications to receive feedback and advice of industry.<br />Subscribe to fashion and beauty blogs, twitter accounts, and Facebook groups.<br />Tactics<br />
  12. 12. THANK YOU!<br />