Présentation Media Desk

1. Education
and Culture
EUROPE
CRÉATIVE
What’s in it for
audiovisual industries ?

2. Pre-
production
• Training
• Development
• Markets
Production
• TV –
programming
• Co-
production
Funds
Distribution
Exhibition
• Distribution
• Sales Agents
• Festivals
• Cinema
networks
• Audience
Development
The Audiovisual Chain

3. Continuity
• Industrial approach
• European added-value
• Structuring effect
• Circulation of works
• Cultural diversity
Innovation
• New approaches
• Think about audiences
• Geographical coverage
• International coproduction
• Video games
• Simplification of procedures
2014 – 2020
EUR 817 million

4. Support to producers

5. 1. Development
What for ?
 Creative development
Treatment, script, dialogues, bible
 Research work and visual material
Documentation, location, vfx, pilot, trailer,…
 Artistic crew and casting
 Financing, production budget and schedules
 Marketing and distribution strategies

6. 1. Development
Eligible projects
 Cinema release
Feature film, animation, creative documentaries (>60’)
 Television and/or Digital Platform
• Drama films (>90’) – one-off or series
• Animation (>24’) – one-off or series
• Creative documentary (>50’) – one-off or series

7. 1. Development
2 options
 Single project
- One single project to be developed within 30 months
- Small companies
- Lump sum
 Slate Funding
- 3 to 5 projects to be developed within 30 months
- Companies with proven track record and international
strategies
- Grant covering up to 50% of eligible costs

8. 1.1. Development – Single Project
Eligibility criteria
 European independent AV production companies
- 12 month existence
- no control (25%) by TV broadcaster
 Proven track record
- 1 project released or broadcast in the 2 previous years
 Majority of rights on the project
- Contract covering the rights on the artistic material
 No entry into production within the next 8 months

9. 1.1. Development – Single Project
Award criteria
 Quality of the project and European potential (50%)
- quality, premise, strength of idea & dramatic potential
- subject matter, purpose and project focus
- quality of writing, narrative choices, characters, world
- creative potential &/or visual approach
- potential of European & international distribution
-Subject
-Team
-Cast
-Strategies

10. 1.1. Development – Single Project
Award criteria
 Quality of the development strategy(10%)
- adequacy of the development plan to the need of the project
- sufficiency of details
- adequacy of development schedule planned

11. 1.1. Development – Single Project
Award criteria
 Quality of the distribution & marketing strategy(20%)
- Relevance of distribution strategy regarding
- the identified target audience
- distribution methods foreseen
- partners, awareness of the markets, EU vision
- choice of territories
- marketing strategy
- Relevance of marketing strategy regarding
- the distribution strategy
- segments targeted
- marketing channels
- promotional activities planned
- communication & marketing plan & tools

12. 1.1. Development – Single Project
Award criteria
 Potential & adequacy of the creative team (10%)
 Quality of the financing strategy & feasibility (10%)
- adequacy of production costs & development budget
- adequacy of the financing strategy
- awareness of the suitable potential partners & territories
- sufficiency and realism of the financing plan
- experience or ability to secure the necessary co-financing

13. 1.1. Development – Single Project
Automatic award criteria
 Applicant company established in a country with low
production capacity (10 pts)
 Project targeted for young audience (10 pts)
 Coproduction with a country which does not have a
common official language (5 pts)

14. 1.1. Development – Single Project
Maximum amount (Lump sums)
 Animation : EUR 60,000
 Documentary : EUR 25,000
 Fiction (<1.5 M€) : EUR 30,000
 Fiction (>1.5 M€) : EUR 50,000

15. 1.2. Development – Slate Funding
Maximum amount
Overall budget : EUR 12 million (2015)
 EUR 10,000 to EUR 60,000 per project (50% max)
 EUR 70,000 to EUR 200,000 per slate
 EUR 150,000 max for slate of documentaries

16. 1.2. Development – Slate Funding
Eligibility criteria
 European independent AV production companies
- 3-year existence
- no control (25%) by TV broadcaster
 Proven track record
- 1 project produced in the last 5 years that has been released
or broadcast in at least 3 foreign countries in the 2 previous
years
 Majority of rights on the project
- Contract covering the rights on the artistic material
 No entry into production within the next 8 months

17. 1.2. Development – Slate Funding
Award criteria
 Capacity of the company (20 pts)
- Track record (co-production, foreign markets, film festivals)
- Skill of its members
- Simultaneous development of a slate of projects
 Quality of the slate, of the development strategy, of
the financing strategy and European dimension (20 pts)
 European & international distribution and marketing
strategy (20 pts)

18. 1.2. Development – Slate Funding
Award criteria
 Adequacy and diversity of the creative team (10 pts)
 Feasibility potential of the slate (10 pts)
 Innovative character (20 pts)
- Ability to improve its market position by being innovative:
- Genres
- Formats
- Platforms
- New talents
- New territories

19. 1.3. Development - Video games
Objectives
1. To increase the capacity of European video game producers
to develop projects :
• with highly innovative content and quality gameplay,
• which will have the potential to circulate throughout Europe
and beyond
2. To improve the competiveness of the European video
games industry in European and international markets by
enabling the retention of intellectual property by European
developers.

20. 1.3. Development - Video games
Eligible activities
To develop a concept and project
 Highly innovative and creative narrative storytelling games
- high level of originality, innovative and creative value,
cultural diversity and enhanced Europe's cultural identity and
heritage compared to existing mainstream works
- high level of commercial ambition and extensive cross-
border potential able to reach European and international
markets.
 From concept to playable prototype or trial version
 Designed for commercial exploitation for PCs, consoles,
mobile devices, tablets, smart phones and other technologies.

21. 1.3. Development - Video games
Budget available
Global support : EUR 2.5 Million (2015)
Between EUR 10,000 and EUR 150,000 (Max 50%)

22. 1.3. Development - Video games
Eligibility criteria
 A video game production company
 A proven track record
Development and production of an eligible video game
commercialy distributed in the last 2 years
 To own the majority of rights
Signed contract covering the rights on the artistic material

23. 1.3. Development - Video games
Award criteria
 Content quality, storytelling, visual approach, gameplay (20
pts)
 Innovative character (techniques and content) (20 pts)
 Development strategy and potential for international
exploitation (20 pts)
 Distribution and marketing strategy (20 pts)
 Potential and adequacy of the creative team (10 pts)
 Financing strategy for the development and production and
feasibility potential (10 pts)
 Young audience (5 automatic points)

24. 2. TV coproduction
 Before 1st day of photography
 Independent producer + 3 broadcastes (3 countries)
 Gap financing (50% in place)
 Focus on high quality European drama series
 Sequels, 2d & 3d seasons eligibles
Financing:
 Fiction/animation : 12,5% or €500.000 max
 Drama series : 10% or €1 M max
 Documentary : 20% or €300.000 max
+/- 50 projects / year - €11.8 M

25. 2. TV coproduction
 Quality of the project, European dimension, financing
 European & international potential
 Distribution & Marketing strategies
 Experience & quality of the team
Positive discrimination :
 Young audience
 Linguistic diversity
 Low production capacity countries
Criteria :

26. Forthcoming Deadlines
 Development (Video Game) : 26 March
 Development (Single) : 16 April
 TV coproduction : 28 May

27. WHO CAN APPLY ?
 Cinema Networks
representing at least 100 independent European
cinemas situated in at least 20 participating
European countries
www.europecreative.be
media@europecreative.be