Experience accesible cinema

2. Relevant call
 Creative Europe Media Audience Development - EAC/5/2016
 Creative Europe Media Online Distribution - EACEA 16/2015
 European Pioneers accelerator programme
 KMU Instruments

3. Introduction
“It is only with the heart that one can see rightly; what is essential is
invisible to the eye.“ Antoine de Saint Exupéry
Greta plays audio description, Starks shows subtitles,
easily from ones own smart phone or smart device,
always, everywhere (nation- or worldwide) and offline.
Greta & Starks apps are an easy and single tool for barrier-free versions or
versions for other languages for all distribution channels and all territories.
People with sight or hearing loss, or foreign-language audience can watch any
film, at any cinema, at any time, DVD, VoD and TV.

4. United Nations Convention on the Rights of
Persons with Disabilities
In Europe:
The core elements of the Convention - which combines anti-discrimination,
equal opportunities, accessibility, full and effective participation and inclusion in
society - are reflected in the European Disability Strategy 2010-2020.
Available:

5. Facts Europe
According to a WHO report in 2004, in Europe were:
 30 million people with sight loss or visually-impairment
72 million people with hearing loss or hearing- impairment
approx. same figure for tourists, expats, foreign language citizen
 12‘485 cinemas in Europe
29‘000 screens in Europe
 to equip all cinemas, each screen with hardware-based technology means
enormous costs for the entire film industry and society in Europe
approx. 174.000.000 €
 accessibility software-based with solutions such as Greta & Starks Apps cost
only 1/10 for a whole period of 10 years and are much more comfortable

6. Facts Greta & Starks
 easy software-based solution for the user, just with own devices
 easy platform to upload, find, share and trade all versions (mainly barrier free) of
a film
 production company allocation non-recurring fee, sublizencing to downstream
markets (distribution channels)
 more than 60 films are accessible in each cinema in Germany, Austria and
Switzerland – over 50.000 additional admission within first year
 currently we are developing Starks-Glass and the international platform

12. Partner / Consortium
Current partners:
Switzerland (Access for all), Austria (EU XXL)
New partners:
Poland (Audiodeskrypcja Foundation), Spain (ONCE), U.K. (RNIB),
France (AFA, AVA) and more.
Other partners:
Any association for the target group, associations of exhibitors, producers and
distributors (cinema and video), TV channels and technical suppliers.

13. Impact
 achieve UN / EU and participation and inclusion goals
 multi lingual inclusion
 this EU based solution serves all industries, espacially
major film companies
 makes fun, it‘s easy and strengthens the whole film industry,
generates more turn over.
 audience development at it‘s best

14. Current films

15. User Feedback
 “It was simply superb! No more cinema without Greta!”
 “I’m hearing impaired and totally awed by
your project! Simply fab!”
 “I’m late-onset blind and for the fi rst time I didn’t feel
I was missing my eyes. Thank you!“
 “I was absolutely delighted to be sitting right there in the
hall, among all the other sighted people!”

16. Contact us
We look forward to cooperate with you
Greta & Starks Apps UG
Seneit Debese // Andres Schüpbach
Duncker Str. 70 A
10437 Berlin - Germany
Tel. +49 (0) 30 68 91 97 44 // E-Mail: sd@gretaundstarks.de
www.gretaundstarks.de
cinema trailer Greta & Starks: http://youtu.be/Gjn5PHFKwYQ
best practice by Universal Pictures : http://upig.de
find us on: available: