The success of every deal depends on collaboration across all parties. How can Sourcing inspire their business partners? In this session, you’ll learn from real experiences in the field -- successes, challenges, and everything inbetween. Join Jason Cammorata, Vice President, Strategic Sourcing at MDC Partners to understand how he and his team have reached a new level of success with their business partners.

1. Make an Impact, Inspire Your Business
Partners & Get to a New Level
With a Fireside Chat
Jason Cammorata
Vice President Strategic Sourcing
MDC Partners
Michaela Dempsey
VP Demand & Head of Marketing
Scout RFP

2. “Don’t sell anything that you
don’t believe in completely.”
Carl Johnson, Founding Partner, Anomaly

3. How did you end up in
Procurement?

4. #scoutspark
MDC Partners is one of the most influential marketing and
communications networks in the world. Our agency partners leverage
technology, data analytics, insights, and strategic consulting solutions
to drive measurable results and optimize return on marketing
investment for over 1,700 clients worldwide.
We are a partner company, not a parent company, with a unique model
of alignment dedicated to empowering the most entrepreneurial and
innovative talent to drive competitive advantage and business growth
for clients. Our Perpetual Partnership® model fuels the entrepreneurial
nature of our agency partners, and provides collaboration and
continuous support to ensure that each partner achieves their greatest
ambitions.

5. Would you tell us about the
structure at MDC

6. #scoutspark
Branding and Identity

7. #scoutspark
Public Relations

8. #scoutspark
Media Planning and Buying

9. #scoutspark
Asia

10. Is your team doing all the
purchasing for your entire
organization?

11. What are some issues
that come up when working
with business partners?

12. Sometimes there are a few issues…
Misunderstanding each other
Who takes the credit?
Cost vs Value
Subject matter experts

13. What if your finance team
demands cost savings,
what do you do then?

14. How do you assign
value beyond cost savings?

15. 1. I don’t allow ourselves to be measured by a savings tracker. Savings is the core
of what I do but value creation is what I am most passionate about.
2. We are a provider of data. As a receiver of data, it’s our responsibility to give it
back to the business.
3. We provide clear, simple factual based communication.
4. We don’t overpromise & we always overdeliver.
5. We use “Partners” or “Colleagues” vs “Stakeholders.”
6. We make our Colleagues shine more than ourselves.
7. Be a truth finder vs a negotiator

16. Thank You!
Jason Cammorata|jcammorata@mdc-partners.com Michaela Dempsey|mdempsey@scoutrfp.com