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Engage Your Prospect By Asking Better Questions

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Whether by email, phone or social media, all of us receive messages daily from countless vendors promoting their products or services. Your prospects experience the same reality. But there is a simple way to get noticed. Ask better questions. After all, you’ll be judged by the quality of questions you ask. Instead of pitching, make a human connection. Learn good questioning techniques that can improve your effectiveness in engaging any prospect.

Published in: Sales

Engage Your Prospect By Asking Better Questions

  1. 1. Engaging Your Prospect by Asking Great Questions Presented by David Byck VP, Visualize Inc. Complimentary Webinar May 17, 2018 This document contains proprietary information of ValueSelling Associates. Its receipt or possession does not convey any rights to reproduce or disclose its contents or to manufacture, use, or sell anything it may describe. Reproduction, disclosure, or use without specific written authorization of ValueSelling Associates is strictly forbidden.
  2. 2. © ValueSelling Associates, Inc. 2018. All rights reserved. Humanize…then professionalize
  3. 3. © ValueSelling Associates, Inc. 2018. All rights reserved. the “Star Performers” talk/listen ratio Gong.IO of sales reps are not going to make quota HubSpot 4046-5446% 54% of sales reps talk too much Sirius Decisions % 31 of salespeople can converse effectively with senior executives Discovery.org Only71 % %
  4. 4. What we’ll learn today • Identify the key reasons good questioning techniques can improve your effectiveness • Reverse engineer the customer buying process to improve your win rate • Define the four types of questions used in the ValueSelling Framework® • How to craft questions specific to your sales situations • Leverage active listening as key to your response © 2018 ValueSelling Associates, Inc. All rights reserved. © ValueSelling Associates, Inc. 2018. All rights reserved.
  5. 5. Channeling a few smart people © ValueSelling Associates, Inc. 2018. All rights reserved.
  6. 6. It’s all about … • Trust and rapport • Establishing ourselves as “relevant” • Credibility • Focus on the other side of the table…not us • And…It’s the only way that we will learn Effective dialogue © ValueSelling Associates, Inc. 2018. All rights reserved.
  7. 7. . How to engage with O-P-C?​ © ValueSelling Associates, Inc. 2018. All rights reserved. Confirming Questions Verifies shared understanding and confirms what we heard the customer say. Open-Ended Questions Designed to surface customer’s view of current conditions. Probing Questions Raises issues that didn’t surface on their own. Used to differentiate and create need for your products and services.
  8. 8. Open Questions . © ValueSelling Associates, Inc. 2018. All rights reserved.
  9. 9. © ValueSelling Associates, Inc. 2018. All rights reserved. Examples • “Tell me about it…” • “How would you describe…?” • “Why is that…?” • “Please tell the jury, in your own words…”
  10. 10. © ValueSelling Associates, Inc. 2018. All rights reserved. Probing Questions .
  11. 11. © ValueSelling Associates, Inc. 2018. All rights reserved. Examples Problem Probing: • “Another client was struggling with….?” Solution Probing: • “Would it be valuable if you were able to…?” Value Probing: • “What is the measurable impact of…?” Power Probing: • “Working with a recent client, they found that…? Plan Probing: • “Is there any specific step you would like to see completed….?”
  12. 12. Confirming Questions . © ValueSelling Associates, Inc. 2018. All rights reserved.
  13. 13. © ValueSelling Associates, Inc. 2018. All rights reserved. Examples . • “What I am hearing is…” • “Let me play back…?” • “We have agreed that…”
  14. 14. Anxiety Questions • The prospect has not recognized a reason to change from either a competitive offering or status quo • The prospect envisions a solution that does not include you • The customer has not discovered that acting NOW is critical to his or her success – no urgency © ValueSelling Associates, Inc. 2018. All rights reserved.
  15. 15. Examples • Utilize research • Leverage experience • Begin with the end in mind • “What are the consequences of...” © ValueSelling Associates, Inc. 2018. All rights reserved.
  16. 16. © ValueSelling Associates, Inc. 2018. All rights reserved. Conversation vs. Interrogation • Not rapid fire questioning • Respond to actual answer • Trade off between open and probing questions – “Why?” – “Why not?” – “Can you tell me more about that?”
  17. 17. © ValueSelling Associates, Inc. 2018. All rights reserved. Ask better questions • Easy to ask, easy to answer • No compound questions • No “ask, then answer” • Ask, then drink!
  18. 18. The keys to your success • Preparation • Execution must be conversational and natural • The number one key to your success lies in your ability to listen and understand… – Open questions give your prospect a platform to be heard – Probing questions must be relevant and purposeful – Confirming questions not only demonstrate that you have listened but can also be trial closes – Anxiety questions can be used to open a new path © ValueSelling Associates, Inc. 2018. All rights reserved.
  19. 19. © ValueSelling Associates, Inc. 2018. All rights reserved..
  20. 20. Your Action Plan • Create specific probing questions for your next sales call – Harder than an open ended question • Focus on the Prospect – Use open questions to bring them into the conversation – Confirm • Execute and listen © 2018 ValueSelling Associates, Inc. All rights reserved. © ValueSelling Associates, Inc. 2018. All rights reserved.
  21. 21. © 2017 ValueSelling Associates, Inc. All rights reserved. © ValueSelling Associates, Inc. 2017. All rights reserved. Questions? 22 © ValueSelling Associates, Inc. 2018. All rights reserved.
  22. 22. © 2017 ValueSelling Associates, Inc. All rights reserved. At the end of today’s webinar Go to valueselling.com > resources > webinars to download today’s slides © ValueSelling Associates, Inc. 2018. All rights reserved.
  23. 23. © 2017 ValueSelling Associates, Inc. All rights reserved. 5/17/2018© ValueSelling Associates, Inc. 2017-2018. All rights reserved.24 Increase Your Persuasive Skills By Tuning In June 21, 2018 | 10:00 AM Pacific Save the date! © ValueSelling Associates, Inc. 2018. All rights reserved.
  24. 24. Follow us! ValueSelling- Associates ValueSellingAssoc ValueSelling Associates @Valuselling © ValueSelling Associates, Inc. 2018. All rights reserved.
  25. 25. Thank you! © ValueSelling Associates, Inc. 2018. All rights reserved. David Byck | Vice President Visualize Inc. 613-862-6382 davidbyck @dbyck

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