Trade shows, User Groups, Meetups, Conferences, Webinars, and Training Classes are great ways to generate revenue, attract inbound website traffic, and generate sales leads. Enjoy! I am available to freelance and work on your project to generate sales leads for your company or consulting business. Please let me know what kind of sales inquiries you are looking for and I'll let you know how I can help. 1099 or W-2.

1. Scott Guthmann
Lead Generation Marketing & Sales
Consultant
(720) 696-1460
scottguthman@msn.com

2. No sales from leads

3. • Trick-or-Treaters
• Students

4. No time with quality prospects

5. No visitors to booth

6. • ROI
• Show Design
• Written Goals
• Planning

7. • Cost per lead
• Travel + staff + exhibit + premiums
• # of booth visitors during breaks estimated
• Calculate ROI

8. • Show goals in advance
• New Product Launch
• Targeted Customers
• Support the Industry
• Sales
• Sales Leads
• Brand Awareness

9. • Attendee breaks
• Exhibit hall & speaker session layout
• Intentional networking for exhibitors

10. • Attendee list availability pre & post
• Visitor contact collection systems

11. • Customer Engagement
• Industry Trends

12. • Training for the team
• Sales person efficiency
• More prospect conversations in 3 days
• Influencers & broader penetration
• Demos? Qualifying questions?

13. • Competitive Research
• Rivals
• Industry Trends

14. • Clear Messaging
• Publicity Opportunities
• Social Media
• Speaking Opportunities

15. • Attendee Interaction
• into booth stunt
• Into brand story
• Contest, raffle, or game
• Trade show displays with simple clear
message
• Eliminates Confusion
• Uses fewer words

16. • Announcements and Media
• Media list
• Offer feature stories
• Offer interviews
• Build twitter lists in advance
• Include media on show twitter list

17. • Social media promotion during event
• Hootsuite
• Specializations for your team
• Photos
• Live Tweeting
• Media Mentions
• Sharing the love
• Use event hashtags & sponsor hashtags
• Speaker slots

18. • Pre-event activities
• Event plan & assignments
• Post Event followup

19. • Pre event plan
• Event promotion
• Appointments
• Prepare publicity & announcements
• Prepare Twitter lists
• Social media specialization assignments
• Post event plan
• Lead Follow-up
• Time & Reporting Commitments

20. • Create a plan
• Implement the plan
• Measure the results

21. • Scott Guthmann
• Lead Generation Marketing & Sales
Consultant
• (720) 696-1460
• scottguthman@msn.com